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<title>News from The Bokka Group</title><link>http://www.bokkagroup.com/builder-marketing-news/</link>
<description>Recent news from the Bokka Group</description><language>en-us</language>
<pubdate>Tue, 31 Oct 2006 06:22:46 PM</pubdate><lastbuilddate>Wed, 27 Feb 2008 05:44:15 PM</lastbuilddate>
<item><title>The Bokka Group selected for Exclusive Main Line Neighborhood Online Marketing</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=140</link><description>(Denver, Co) &amp;ndash; The Bokka Group has been retained to provide full-service interactive marketing to a new Main Line neighborhood in Newtown, PA.
&amp;ldquo;The history of this remarkable place inspires us daily,&amp;rdquo; says Paula Huggett, VP/Client Services Director, the Bokka Group &amp;rdquo;and even though the details of this development are yet to be announced publicly, we are getting ready to launch the introductory site.&amp;rdquo;
Still in it&apos;s planning stages, this prestigious land is about to be transformed into a new place to live &amp;ndash; designed and built in the tradition of the best Main Line neighborhoods.
About the Bokka Group, Inc
Headquartered in Denver, CO, the Bokka Group is a leading interactive marketing company that provides technology solutions for master planned communities, home builders and land developers across North America.</description><pubdate>Wed, 27 Feb 2008 12:00:00 PM</pubdate></item>
<item><title>New Urban West, Inc Hires the Bokka Group for Exclusive Community Web Site</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=139</link><description>(Denver, Co) &amp;ndash; The California-based residential developers, New Urban West has awarded the Bokka Group the design and development of their premier community web site, The Ranchos at Vistamonte.
This prestigious gated community is tucked away in the San Pasqual Valley, amidst Southern California&apos;s best horse, golf and wine country. Eighty extraordinary homes span The Ranchos with countless amenities and sprawling views. New Urban West crafted three styles of homes for this exclusive residential community: Rancho Luz, Rancho Cortina and Rancho Mirador. Parks. Winding pedestrian pathways through The Ranchos makes schools, shopping and other nearby attractions easily accessible.
About New Urban West, Inc.
For over 50 years, NUWI has been accomplishing their mission &amp;ndash; to approach each community with exceptional creativity and sensitivity to the local environment. Their projects have spanned the spectrum from residential to office and the current focus is the development and construction of high-quality residential communities, like The Ranchos at Vistamonte.
About The Bokka Group, Inc
Headquartered in Denver, CO, the Bokka Group is a leading interactive marketing company that provides technology solutions for master planned communities, home builders and land developers across North America.</description><pubdate>Wed, 20 Feb 2008 08:27:00 PM</pubdate></item>
<item><title>The Rouse Group Development Company selects the Bokka Group as Interactive Agency of Record</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=134</link><description>(Denver, Co) &amp;ndash; The Bokka Group has been retained to provide full-service interactive marketing to The Rouse Group Development Company.
&amp;ldquo;The Rouse Group is in the beginning of brand renewal,&amp;rdquo; says Paula Huggett, VP/Client Services Director, the Bokka Group. &amp;ldquo;We were excited to implement their first brand piece &amp;ndash; TheRouseGroup.com.&amp;rdquo;
The first phase of the site is complete and will now continue to evolve over time.
About The Rouse Group Development Company
The Rouse Group is dedicated to creating thoughtful, well-planned places to live that respect the character and values of the local community. Places that exist in harmony with the natural environment and that enrich the lives of all who live there.
For more information visit: TheRouseGroup.com
About the Bokka Group, Inc
Headquartered in Denver, CO, the Bokka Group is a leading interactive marketing company that provides technology solutions for master planned communities, home builders and land developers across North America.</description><pubdate>Tue, 12 Feb 2008 12:00:00 PM</pubdate></item>
<item><title>Vespera Communities retains the Bokka Group Interactive Agency of Record</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=138</link><description>(Denver, Co) &amp;ndash; The Bokka Group has been retained to provide full-service interactive marketing to Vespera Investments and all its residential developments scattered throughout the Northeastern United States.
&amp;ldquo;We knew a CRM would be a critical piece in the long-term development of Vespera&apos;s core site and diverse community micro sites,&amp;rdquo; says Paula Huggett, VP/Client Services Director, the Bokka Group. &amp;ldquo;We implemented a solution, which provides eMarketing tools for increasing Web traffic, acquiring sales leads and converting prospects into customers.&amp;rdquo;
All of Vespera&apos;s sites are managed from the same login console, but each have their own distinct brand voice and presentation.
About Vespera Investments
With progressive real estate development comes the responsibility of historical landscape preservation, Vespera believes. They are committed to improving the quality of life within the communities they develop and provide funds that allow acquisitions of open space for the communities&apos; enjoyment. For more information, visit www.vespera.com; www.38hopestreet.com;&amp;nbsp; www.liveatwas.com
About The Bokka Group, Inc
Headquartered in Denver, CO, the Bokka Group is a leading interactive marketing company that provides technology solutions for master planned communities, home builders and land developers across North America.</description><pubdate>Wed, 06 Feb 2008 12:00:00 PM</pubdate></item>
<item><title>Awarded Infinity Home Collection Interactive Account</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=132</link><description>(Denver, CO) &amp;ndash; The Bōkka Group announced today that they have been selected as the interactive agency of record for Denver-based Infinity Home Collection.
&amp;ldquo;Infinity is moving forward with the revitalization of their brand&amp;rdquo; says Paula Huggett, VP/Client Services Director at the Bōkka Group, &amp;ldquo;and we are excited about the opportunity to make their brand come to life online.&amp;rdquo;
A placeholder for the new Infinity Home Collection web site was launched at the end of 2007 at InfinityHomeCollection.com. Together with this portal-style holding page, temporary sites for the new Court Homes at Stapleton, Infinity at Solterra and their newest Stapleton collection Balboa have all been created.
&amp;ldquo;Infinity is paving a new road in the home development industry&amp;rdquo;, remarks Dallas Johnson, President/Interactive Director of the Bōkka Group. &amp;ldquo;and we, at the Bōkka Group, are dedicated to enhancing the industry with innovative solutions designed to create a connection between builders and their customers.&amp;rdquo;
About Infinity Homes Collection
For decades, Infinity Home Collection has built award-winning residential and commercial properties nationwide. They provide the best of both worlds &amp;ndash; large builder efficiency coupled with the personalized style of custom built homes.&amp;nbsp; http://www.infinityhomecollection.com
About The Bokka Group, Inc
Headquartered in Denver, CO, the Bokka Group is a leading interactive marketing company that provides technology solutions for master planned communities, home builders and land developers across North America.</description><pubdate>Wed, 23 Jan 2008 08:15:00 PM</pubdate></item>
<item><title>Bokka Group Awarded MODA Lofts by Infinity Homes Collection Interactive Account</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=121</link><description>
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(Denver, CO) &amp;ndash; The Bōkka Group announced today that they have been selected as the interactive agency to develop the new MODA lofts web site.
&amp;ldquo;We are excited to work with the Infinity team on this crucial piece of the MODA Lofts project&amp;rdquo; says Paula Huggett, VP/Client Services Director at the Bōkka Group. &amp;ldquo;Our fresh perspective to personalized marketing makes us a great fit for Infinity&amp;rsquo;s online goals.&amp;rdquo;
MODA Lofts are one of the newest additions to the trendy Stapleton development in Denver, Colorado.&amp;nbsp; Conceived from the start as a sustainable community, Stapleton embraces the ideals of city life; building on the tradition of Denver&amp;rsquo;s great neighborhoods and refining the balance between home life and the workplace.&amp;nbsp; Infinity has found a unique balance between efficiency of traditional home builders and the quality, design and features offered by customer homebuilders.
About Infinity Homes Collection
For decades, Infinity Home Collection has built award-winning residential and commercial properties nationwide. They provide the best of both worlds &amp;ndash; large builder efficiency coupled with the personalized style of custom built homes.&amp;nbsp;
About The Bokka Group, Inc
Headquartered in Denver, CO, the Bokka Group is a leading interactive marketing company that provides technology solutions for master planned communities, home builders and land developers across North America.</description><pubdate>Mon, 12 Feb 2007 01:50:00 PM</pubdate></item>
<item><title>Bokka Group becomes HotBanana channel partner</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=117</link><description>The Agreement Enables the Bōkka Group to Deliver &apos;Personalized Marketing&apos; and Launch Six New Sites for Clients
BARRIE, ON (Dec. 5, 2006) - Hot Banana Software Inc. (www.hotbanana.com), a leader in Web content management software for marketing and a subsidiary of J.L. Halsey (OTCBB:JLHY), today announced that it has entered into a channel partner agreement with the Bōkka Group (www.bokkagroup.com) of Denver, Colo.
The Bōkka Group, formerly known as Braincrumbs, Inc., is an Internet marketing and Web development company that specializes in turnkey Internet marketing solutions for the building industry. The Bōkka Group has been a Hot Banana channel partner for several months, and is already successfully selling, implementing and supporting Hot Banana&apos;s Web Content Management Suite + Active Marketing Solution.
&amp;quot;Our area of expertise is personalized marketing, and that means taking our clients far beyond search engine optimization to brand optimization,&amp;quot; said Dallas Johnson, co-founder and president/interactive director, the Bōkka Group. &amp;quot;With Hot Banana Web sites we are able to provide creative, scalable solutions that can be efficiently managed across an entire organization. Hot Banana also enables us to create optimized Web site experiences for our clients that come with built-in, hit-the-ground-running eMarketing capabilities.&amp;quot;
The Bōkka Group recently implemented Hot Banana on its own brand and Web site relaunch, as well as on several of their current clients&apos; sites:

    Metrpolitian Tulsa Transit Authority (www.tulsatransit.org) - new site for Tulsa&apos;s only public transportation is ADA compliant, standards-based, search-engine-friendly and integrated with schedule/route software.
    Tulsa Health Department (www.tulsa-health.org)- ranked by the CDC as one of the top 10 city-county health departments in the country, it now has an ADA-compliant, standards-based, search-engine-friendly site that can be updated by multiple, non-technical users.
    Price Tower Arts Center (www.pricetower.org) - search-engine-friendly site for famed architect Frank Lloyd Wright&apos;s only skyscraper features eMarketing capabilities, such as an email newsletter, and can be updated by non-technical users.
    Group Workcamps Foundation (www.groupworkcamps.com) - subsidiary of Group Publishing, one of the largest Christian publishing companies, provides mission trips via a search-engine-friendly site that integrates with a centralized CRM database, updates easily and scales with the addition of multiple camp locations.
    Banning Lewis Ranch (www.banninglewisranch.com) - site for Colorado Springs master planned community is built to accommodate the long-term vision and future growth of the 24,000 acre development, with scalability, search-engine optimization and integration with future applications.

&amp;quot;We&apos;re pleased that The Bōkka Group has joined our channel partner program and congratulate them on going live with six feature-rich client Web sites in quick succession,&amp;quot; said Krista LaRiviere, general manager and co-founder, Hot Banana. &amp;quot;Bokka has taken full advantage of Hot Banana&apos;s Web Content Management + Active Marketing Solution as a platform that ties together Web site content management, search-engine marketing, email marketing and other key eMarketing programs.&amp;quot;
Hot Banana&apos;s Web Content Management + Active Marketing Solution is a complete, full-function, integrated solution that consolidates many tasks and functions related to powering Web sites and eMarketing, such as creating and optimizing lead-generation campaigns, acquiring and capturing sales leads, improving lead conversions and building customer engagement and retention programs. Hot Banana was recently recognized in CMS Watch as a &amp;quot;mid-market challenger&amp;quot; (http://www.cmswatch.com).
About the Bokka Group
Headquartered in Denver, CO, the Bokka Group is a leading interactive marketing company that provides technology solutions for master planned communities, home builders and land developers across North America. www.bokkagroup.com
About Hot Banana Software, Inc.
Hot Banana is a leader in Web content management software for marketing, powering corporate Web sites, Intranets, Extranets, micro marketing sites and landing pages for more than 200 companies worldwide in more than 16 languages. Built for non-technical users, Hot Banana&apos;s core technology is an easy-to-use, search-engine-friendly, Web content management suite designed to manage a Web site&apos;s content creation, publishing and optimization process.
Hot Banana&apos;s uniqueness is its Active Marketing Solution, an eMarketing platform - loaded with tools for increasing Web traffic, acquiring sales leads and converting prospects into customers.
Hot Banana is available directly, or from 22 Channel Partners Worldwide, either On-Demand (SaaS), or as a Licensed ColdFusion CMS. Clients include: InsureMe, Unico System, Hondros College, General Board of Global Ministries - UMC, Algoma Steel, Bell Industries, Parents Action for Children, Archdiocese of New York, Ansell Healthcare Europe, World Vision, Johns Hopkins University, Law Society of Upper Canada, and Expertech.
Headquartered in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, California, Hot Banana Software Inc, is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY - News), a leading eMarketing company that provides technology solutions for marketers at mid-size businesses. J.L. Halsey is also the parent company of Lyris Technologies, EmailLabs and ClickTracks. For more information, visit www.hotbanana.com</description><pubdate>Wed, 03 Jan 2007 12:14:00 PM</pubdate></item>
<item><title>Braincrumbs Announces Name Change</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=165</link><description>Denver, CO - Braincrumbs, Inc. announced today that, along with their much anticipated Denver office expansion this month, they will be conducting all future business as the &amp;quot;Bōkka Group&amp;quot;.
&amp;quot;The timing was right to re-brand the company,&amp;quot; says Jimmy Diffee, Co-Founder and VP/Creative Director.&amp;quot; The Bōkka Group name was inspired by industry feedback and target market research over the past 12 months.&amp;quot;
The origin of &amp;quot;bocca&amp;quot; is Italian for &amp;quot;mouth&amp;quot; - which is a highly recognized symbol of communication. The revised spelling with the double &amp;quot;kk&amp;quot; was chosen to differentiate it from the traditional meaning and represent the new age of communications - online, interactive, targeted, personalized and relevant.
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&amp;quot;The rebirth of Braincrumbs as the Bōkka Group is a result of positive changes our company has experienced over the last 12 months,&amp;quot; confirms Dallas Johnson, Co-Founder, and President/Interactive Director. &amp;quot;As a result of these changes, we are now strongly positioned to provide superior interactive strategies and solutions for the building and development industry.&amp;quot;
The Bōkka Group will build upon the Braincrumbs brand of filling the need for a go-to interactive resource for clients who want to leverage their brand online. The Bōkka Group plans to bring a fresh perspective to their niche, personalized marketing, by delivering results with integrity, service and accountability.

About Bōkka Group
Founded in 2001 and based in of Denver, CO, The Bōkka Group is an Internet marketing and development group specializing in turnkey, integrated Internet marketing solutions for the building and development industry.
www.bokkagroup.com</description><pubdate>Sun, 01 Oct 2006 10:00:00 AM</pubdate></item>
<item><title>Braincrumbs Launches the new Tulsa Transit web site</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=71</link><description>Braincrumbs, interactive marketing partner of Tulsa Transit, launches the new site&#xa0; www.tulsatransit.org, bringing an effective online presence for Tulsa&apos;s public transportation. Tulsa Transit wanted a website that continued to build their fun, vibrant and exciting brand.&#xa0; Braincrumbs delivered that and more, creating the site to be vibrant, informative and ADA Section 508 compliant and standards-based. &#xa0;With the addition of the brightly colored bus fleet, Tulsa Transit is being noticed in the community and positioned as a great transportation source. Tulsa Transit offers friendly public transportation at low costs, giving Tulsans a cheaper option with rising gas prices. The site brings Tulsa Transit&apos;s exciting brand online, providing important information for the community. Tulsa Transit site includes efficient maps of bus routes, detailed schedules, fares, available programs and more information about Tulsa Tranist.Tulsa Transit is a public trust of the City of Tulsa, established in 1968. They approximately have 170 employees including bus drivers, mechanics and administrative staff. The mission of Tulsa Transit is to be the premiere transportation provider, committed to safe, professional, efficient, reliable, and accessible quality service.About Braincrumbs:Braincrumbs is an award-winning full service interactive agency whose mission is to help companies achieve aggressive ROI-based internet marketing goals through inventive brand strategy and powerful creative execution.&#xa0; Founded on nearly a quarter century of collective agency experience, Braincrumbs&apos; professionals and partners have produced innovative solutions in a variety of areas including market research, strategic branding, public relations, broadcast production, print design and interactive development. Braincrumbs is headquartered in Tulsa with an additional office in Denver, CO
</description><pubdate>Mon, 24 Jul 2006 01:07:00 PM</pubdate></item>
<item><title>Banning Lewis Ranch&#8217;s New Site by Braincrumbs</title><link>http://www.bokkagroup.com/builder-marketing-news/?i=72</link><description>Braincrumbs made their latest addition to the Web with the launch of the first phase of www.banninglewisranch.com.What is soon to be one of the most innovative master planned communities, Banning Lewis Ranch, selected Braincrumbs earlier this year as their interactive agency of record. Braincrumbs partners with Banning Lewis Ranch&apos;s Denver-based creative agency in order to develop and portray an online sense of community to correspond with the Banning Lewis Ranch vision. Their vision consists of tree lined streets and an interconnected trail system, where everything from the homes to the landscaping is designed to be sustainable in the natural Colorado arid climate, all enclosed within a technologically advanced &quot;smart&quot; community.&#xa0;&#xa0;About Banning Lewis Ranch:Banning Lewis Ranch Management Company is developing Banning Lewis Ranch, which spans approximately 23,000 acres along the City&apos;s eastern perimeter. It will take 30 to 40 years or more to build out the entire property, which extends from Woodmen Road in the north to Fontaine Boulevard on the south, Marksheffel Road to the west and Meridian Road to the east.&#xa0; The inaugural village, Northtree, in the northwest portion of the property, consists of roughly 321 acres, and will have about 1,000 homes when it is complete. It is expected to open late spring 2007.&#xa0;About BraincrumbsBraincrumbs is an award-winning full service interactive agency whose mission is to help companies achieve aggressive ROI-based internet marketing goals through inventive brand strategy and powerful creative execution.&#xa0; Founded on nearly a quarter century of collective agency experience, Braincrumbs&apos; professionals and partners have produced innovative solutions in a variety of areas including market research, strategic branding, public relations, broadcast production, print design and interactive development. Braincrumbs is headquartered in Tulsa with an additional office in Denver, CO.</description><pubdate>Thu, 15 Jun 2006 01:09:00 PM</pubdate></item>
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