Articles https://www.bokkagroup.com/home-builder-insights/articles Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX). en-us Fri, 04 Nov 2022 20:17:57 GMT 2022-11-04T20:17:57Z en-us Home Builder Marketing 101: 5-Steps to Increasing Sales https://www.bokkagroup.com/home-builder-insights/articles/boost-your-home-builder-marketing <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/boost-your-home-builder-marketing" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Home%20Builder%20Marketing%20101.jpg" alt="Case-Study-Hero-Image-Starward" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>If you're a home building marketer, you may have found that reaching new customers is more challenging than it seems. It's hard to come up with new home buil</span><span>der marketing strategies without the right resources. As a result, you may have difficulty putting together a marketing plan that allows you to reach your target audience without spending a fortune. You need a holistic approach for your brand to succeed.</span></p> <h3><span>Using the time-tested builder sales&nbsp;</span><span>funnel, do the following:</span></h3> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/boost-your-home-builder-marketing" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Home%20Builder%20Marketing%20101.jpg" alt="Case-Study-Hero-Image-Starward" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>If you're a home building marketer, you may have found that reaching new customers is more challenging than it seems. It's hard to come up with new home buil</span><span>der marketing strategies without the right resources. As a result, you may have difficulty putting together a marketing plan that allows you to reach your target audience without spending a fortune. You need a holistic approach for your brand to succeed.</span></p> <h3><span>Using the time-tested builder sales&nbsp;</span><span>funnel, do the following:</span></h3> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fboost-your-home-builder-marketing&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Marketing ideas and strategies Thu, 03 Nov 2022 20:00:00 GMT https://www.bokkagroup.com/home-builder-insights/articles/boost-your-home-builder-marketing 2022-11-03T20:00:00Z Bokka Group What Zappos Teaches Us About Home Builder Customer Service. https://www.bokkagroup.com/home-builder-insights/articles/zappos-tips-home-builder-customer-service <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/zappos-tips-home-builder-customer-service" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Zappos-customer-service-company-sign.jpg" alt="What Zappos Teaches Us About Home Builder Customer Service." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2><span></span></h2> <p><span style="font-style: italic;">A version of this article first appeared in </span><a href="https://www.probuilder.com/what-do-new-homes-have-in-common-with-shoes" style="font-style: italic;">Professional Builder Magazine</a></p> <h2><span>Zappos has a unique approach to improving the customer experience.</span></h2> <p><span>Not long ago I visited the Zappos Headquarters in Las Vegas to learn how to improve home builder customer service. Zappos is an online shoe retailer with a worldwide reputation for memorable customer service. Like the Ritz-Carlton, they've built a culture around putting the customer first. This is something I believe the home building industry struggles with.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/zappos-tips-home-builder-customer-service" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Zappos-customer-service-company-sign.jpg" alt="What Zappos Teaches Us About Home Builder Customer Service." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2><span></span></h2> <p><span style="font-style: italic;">A version of this article first appeared in </span><a href="https://www.probuilder.com/what-do-new-homes-have-in-common-with-shoes" style="font-style: italic;">Professional Builder Magazine</a></p> <h2><span>Zappos has a unique approach to improving the customer experience.</span></h2> <p><span>Not long ago I visited the Zappos Headquarters in Las Vegas to learn how to improve home builder customer service. Zappos is an online shoe retailer with a worldwide reputation for memorable customer service. Like the Ritz-Carlton, they've built a culture around putting the customer first. This is something I believe the home building industry struggles with.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fzappos-tips-home-builder-customer-service&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Customer experience (CX) Personalization Home Builder CX Home builder reviews Mon, 31 Oct 2022 17:00:00 GMT https://www.bokkagroup.com/home-builder-insights/articles/zappos-tips-home-builder-customer-service 2022-10-31T17:00:00Z Jimmy Diffee Why homebuyers write bad reviews... and what to do about it. https://www.bokkagroup.com/home-builder-insights/articles/why-homebuyers-write-bad-reviews <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/why-homebuyers-write-bad-reviews" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Person-on-phone-write-bad-homebuyer-review.jpg" alt="Why homebuyers write bad reviews... and what to do about it." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>In many ways, homebuyers can easily regress to childhood behaviors. If they don't get an answer (or the answer they want to hear), they go from one parent to the next. Then to a grandparent. An aunt or uncle. They test every possible path to get someone to pay attention to them when they have a concern. They can be very squeaky wheels.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/why-homebuyers-write-bad-reviews" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Person-on-phone-write-bad-homebuyer-review.jpg" alt="Why homebuyers write bad reviews... and what to do about it." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>In many ways, homebuyers can easily regress to childhood behaviors. If they don't get an answer (or the answer they want to hear), they go from one parent to the next. Then to a grandparent. An aunt or uncle. They test every possible path to get someone to pay attention to them when they have a concern. They can be very squeaky wheels.</p> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fwhy-homebuyers-write-bad-reviews&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Home Builder CX Customer Satisfaction Surveys Home builder reviews Mon, 03 Oct 2022 18:00:00 GMT https://www.bokkagroup.com/home-builder-insights/articles/why-homebuyers-write-bad-reviews 2022-10-03T18:00:00Z Eric Lee How to Ease the Home Buyer's Biggest Pain Point https://www.bokkagroup.com/home-builder-insights/articles/how-to-ease-home-buyers-biggest-pain-point <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/how-to-ease-home-buyers-biggest-pain-point" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Scene-from-field-of-dreams-with-Costner-and-Liotta.jpg" alt="How to Ease the Home Buyer's Biggest Pain Point" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie <em>Field of Dreams. </em>There was the voice in his head saying, "Ease His Pain." In the movie, Ray finally realizes a pain point that's always been present but is covered up by everything else around him. Unfortunately, this makes it hard to see what that pain is.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/how-to-ease-home-buyers-biggest-pain-point" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Scene-from-field-of-dreams-with-Costner-and-Liotta.jpg" alt="How to Ease the Home Buyer's Biggest Pain Point" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie <em>Field of Dreams. </em>There was the voice in his head saying, "Ease His Pain." In the movie, Ray finally realizes a pain point that's always been present but is covered up by everything else around him. Unfortunately, this makes it hard to see what that pain is.</p> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fhow-to-ease-home-buyers-biggest-pain-point&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Customer experience (CX) Home Builder CX Digital Tools New home sales Wed, 24 Aug 2022 16:15:00 GMT paul@bokkagroup.com (Paul Gortzig) https://www.bokkagroup.com/home-builder-insights/articles/how-to-ease-home-buyers-biggest-pain-point 2022-08-24T16:15:00Z Home Builder Landing Pages: 10x More Leads vs. Your Home Page https://www.bokkagroup.com/home-builder-insights/articles/home-builder-landing-pages-10x-more-leads <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/home-builder-landing-pages-10x-more-leads" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Laptop-with-home-builder-landing-page-on-the-screen2.jpg" alt="Home Builder Landing Pages: 10x More Leads vs. Your Home Page" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2></h2> <h2>The Importance of Home Builder Landing Pages</h2> <p>As a builder, you might be thinking, “I’ve invested in my website, I’m paying for advertising that drives traffic to my site. Do I really need landing pages?”</p> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/home-builder-landing-pages-10x-more-leads" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Laptop-with-home-builder-landing-page-on-the-screen2.jpg" alt="Home Builder Landing Pages: 10x More Leads vs. Your Home Page" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2></h2> <h2>The Importance of Home Builder Landing Pages</h2> <p>As a builder, you might be thinking, “I’ve invested in my website, I’m paying for advertising that drives traffic to my site. Do I really need landing pages?”</p> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fhome-builder-landing-pages-10x-more-leads&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Digital media placement Lead gen & conversion Search Engine Marketing Wed, 01 Jun 2022 23:45:32 GMT https://www.bokkagroup.com/home-builder-insights/articles/home-builder-landing-pages-10x-more-leads 2022-06-01T23:45:32Z Ron Holt Delivering a 5-Star Home Building Experience https://www.bokkagroup.com/home-builder-insights/articles/delivering-a-5-star-home-building-experience <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/delivering-a-5-star-home-building-experience" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Smiling-couple-walking-through-a-home-under-construction.jpg" alt="Smiling couple walking through a home under construction" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>Take these steps to keep referrals up, customer trust high, and feedback positive</h2> <p>COVID has crippled some industries and been a rising tide for others. Fortunately, the home building industry has fared well during the pandemic, as people spent record numbers of hours in their now-too-small homes. Builders across the country are rejoicing as the increased demand continues to boost traffic and sales.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/delivering-a-5-star-home-building-experience" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Smiling-couple-walking-through-a-home-under-construction.jpg" alt="Smiling couple walking through a home under construction" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>Take these steps to keep referrals up, customer trust high, and feedback positive</h2> <p>COVID has crippled some industries and been a rising tide for others. Fortunately, the home building industry has fared well during the pandemic, as people spent record numbers of hours in their now-too-small homes. Builders across the country are rejoicing as the increased demand continues to boost traffic and sales.</p> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fdelivering-a-5-star-home-building-experience&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Customer experience (CX) Voice of the Customer (VoC) Home Builder CX Home builder reviews Wed, 06 Apr 2022 23:28:17 GMT https://www.bokkagroup.com/home-builder-insights/articles/delivering-a-5-star-home-building-experience 2022-04-06T23:28:17Z Jimmy Diffee Build a Culture of Action with Your CX Survey Program https://www.bokkagroup.com/home-builder-insights/articles/culture-of-action-cx-survey-program <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/culture-of-action-cx-survey-program" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Imported%20sitepage%20images/pressing-keys-on-keyboard-with-smiley-faces-1024x572.jpg" alt="customer feedback" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build the home. Close the home. And then ask the customer, "How did we do?"</p> <p>The formula is tried-and-true, and not just for home builders. Customer surveys have helped shape and improve the customer experience across all industries. The data collected paints a picture of the experience your team is delivering. You identify areas that need attention and implement plans to address those deficiencies. Unfortunately, the actual beneficiaries of those customer experience (or CX) improvements are your future customers. Is your CX program designed to address the needs of your customers today?</p> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/culture-of-action-cx-survey-program" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Imported%20sitepage%20images/pressing-keys-on-keyboard-with-smiley-faces-1024x572.jpg" alt="customer feedback" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build the home. Close the home. And then ask the customer, "How did we do?"</p> <p>The formula is tried-and-true, and not just for home builders. Customer surveys have helped shape and improve the customer experience across all industries. The data collected paints a picture of the experience your team is delivering. You identify areas that need attention and implement plans to address those deficiencies. Unfortunately, the actual beneficiaries of those customer experience (or CX) improvements are your future customers. Is your CX program designed to address the needs of your customers today?</p> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fculture-of-action-cx-survey-program&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Customer experience (CX) Voice of the Customer (VoC) Customer Satisfaction Surveys Wed, 09 Mar 2022 14:59:28 GMT https://www.bokkagroup.com/home-builder-insights/articles/culture-of-action-cx-survey-program 2022-03-09T14:59:28Z Eric Lee How to make company culture your competitive edge https://www.bokkagroup.com/home-builder-insights/articles/how-to-make-company-culture-your-competitive-edge <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/how-to-make-company-culture-your-competitive-edge" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/company%20culture%20hands%20in.jpeg" alt="How to make company culture your competitive edge" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Company culture is a subject that gets&nbsp;</span><em><span>talked about</span></em><span> as essential, and managers at conferences will usually nod along in agreement. In my experience, actively managing culture almost always takes a back seat to other priorities.</span></p> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/how-to-make-company-culture-your-competitive-edge" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/company%20culture%20hands%20in.jpeg" alt="How to make company culture your competitive edge" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><span>Company culture is a subject that gets&nbsp;</span><em><span>talked about</span></em><span> as essential, and managers at conferences will usually nod along in agreement. In my experience, actively managing culture almost always takes a back seat to other priorities.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fhow-to-make-company-culture-your-competitive-edge&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Builder culture Personalization Wed, 02 Feb 2022 15:20:06 GMT https://www.bokkagroup.com/home-builder-insights/articles/how-to-make-company-culture-your-competitive-edge 2022-02-02T15:20:06Z Ron Holt If You Have an Unhappy Homebuyer - This is Probably What Went Wrong https://www.bokkagroup.com/home-builder-insights/articles/communication-during-construction <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/communication-during-construction" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Middle-aged-woman-upset-and-looking-at-her-phone.jpg" alt="If You Have an Unhappy Homebuyer - This is Probably What Went Wrong" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When we do <a href="https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services/journey-mapping-services">Journey Mapping for Home Builders</a>, we dig into data to identify the biggest challenges home buyers face when buying and building their homes. We frequently see the lowest point in the buyer experience during the construction part of the process. And if I were to ask what you think the number one cause is&nbsp; - what would you say? If you said <span style="font-style: italic;">poor communication</span>, you'd be right. Of course, there are specific problems like supply chain issues, incomplete home deliveries, or weather delays. But the typical disgruntled buyer is unhappy because these issues were communicated poorly, if at all.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/communication-during-construction" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Middle-aged-woman-upset-and-looking-at-her-phone.jpg" alt="If You Have an Unhappy Homebuyer - This is Probably What Went Wrong" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>When we do <a href="https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services/journey-mapping-services">Journey Mapping for Home Builders</a>, we dig into data to identify the biggest challenges home buyers face when buying and building their homes. We frequently see the lowest point in the buyer experience during the construction part of the process. And if I were to ask what you think the number one cause is&nbsp; - what would you say? If you said <span style="font-style: italic;">poor communication</span>, you'd be right. Of course, there are specific problems like supply chain issues, incomplete home deliveries, or weather delays. But the typical disgruntled buyer is unhappy because these issues were communicated poorly, if at all.</p> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fcommunication-during-construction&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Journey mapping Digital Tools New home sales Home builder reviews Thu, 20 Jan 2022 14:57:36 GMT paul@bokkagroup.com (Paul Gortzig) https://www.bokkagroup.com/home-builder-insights/articles/communication-during-construction 2022-01-20T14:57:36Z Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it' https://www.bokkagroup.com/home-builder-insights/articles/search-engine-marketing-home-builders <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/search-engine-marketing-home-builders" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Search-Engine-Marketing.jpeg" alt="Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><br>Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders, Mark knows marketing is essential for selling new homes, but he wasn't sure about the value of certain digital strategies, or how to budget for them.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.bokkagroup.com/home-builder-insights/articles/search-engine-marketing-home-builders" title="" class="hs-featured-image-link"> <img src="https://www.bokkagroup.com/hubfs/Search-Engine-Marketing.jpeg" alt="Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p><br>Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders, Mark knows marketing is essential for selling new homes, but he wasn't sure about the value of certain digital strategies, or how to budget for them.</p> <img src="https://track.hubspot.com/__ptq.gif?a=594524&amp;k=14&amp;r=https%3A%2F%2Fwww.bokkagroup.com%2Fhome-builder-insights%2Farticles%2Fsearch-engine-marketing-home-builders&amp;bu=https%253A%252F%252Fwww.bokkagroup.com%252Fhome-builder-insights%252Farticles&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Marketing ideas and strategies Digital Tools Search Engine Marketing Wed, 15 Dec 2021 22:44:51 GMT crystal@bokkagroup.com (Crystal Swain) https://www.bokkagroup.com/home-builder-insights/articles/search-engine-marketing-home-builders 2021-12-15T22:44:51Z