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Articles User Testing Customer experience Personalization Usability testing User research

by Sallie Wright Serene

The Advantage of Usability Testing in a Competitive Home Buying Market

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is not lost on you. Homebuyers want frequent communication with their builders, and want to be in the[...]

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Articles Customer experience Journey mapping Personalization User research

by Jimmy Diffee

Using construction software to improve customer satisfaction

Your construction software may be good at scheduling. But is it good at keeping customers happy?

A few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. An important[...]

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Articles Marketing strategy Customer experience Personalization User research

by Rachel Conn

Using Mobile First Design to Improve Your Sales Center Experience

Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a

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Builder culture Articles Marketing strategy Customer experience Voice of the customer User research

by Sara Lambert

Proactively Gathering Customer Feedback in the Home Buying Process

There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.”

How often do we actually put this into practice? If Google and Facebook reviews have taught us anything, it’s that home buyers have a lot to[...]

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Builder culture Articles Customer experience Voice of the customer Home Builder CX

by Dallas Johnson

Improving Home Builder Performance With a Dedicated Customer Experience Program

 

In the first of a five-part series, on Customer Experience in the Home Building Industry, we’ll explore the basics of customer experience, why it matters, and what’s involved in building an effective customer experience program. Part one is[...]

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Builder culture Articles Marketing strategy Customer experience Journey mapping Voice of the customer Personalization User research

by Jimmy Diffee

Want better reviews? Create a unified customer experience

Bad reviews come from broken experiences.

Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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