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Builder culture Articles Marketing strategy Customer experience Journey mapping Sales Voice of the customer Personalization

by Jimmy Diffee

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences.

But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]

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Articles Marketing strategy Sales Lead conversion Online Sales Program

by Jimmy Diffee

What are average conversion rates for home builders?

Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference

Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new[...]
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Builder culture Articles Customer experience

by Bokka Group

The Ritz-Carlton model for home building culture

When someone thinks of a Ritz Carlton-like experience, it’s unlikely they think of the home building culture. It’s an industry not typically known for a culture of service excellence. But we believe that’s changing. Customers, especially[...]

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Articles Marketing strategy Customer experience Marketing automation Personalization Digital media

by Jimmy Diffee

Top Digital Marketing Trends for Home Builders in 2017

What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of marketing technology, it’s exciting to see marketers now embracing these digital marketing strategies[...]

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Articles Marketing strategy User research

by Bokka Group

Social Media for Home Builders: What Buyers Really Want

Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media for home builders delivers a slew of tips, tricks and success stories of home builder marketing[...]

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Articles Marketing automation Lead nurturing

by Jimmy Diffee

Marketing Automation for Home Builders

In an upswing market, how do you find time to deal with the onslaught of new leads?

(Originally published in Sales+Marketing Ideas Magazine)

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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