Ever wonder how home builders can improve the user experience with research and testing?
In the ever-expanding world of User Experience (UX), organizations are starting to realize just how important research and user testing can be to improve the[...]
In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the components of a winning customer experience strategy. In Part 3, we’ll look at the importance of[...]
While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your business can be extremely daunting. Technology moves quickly and we often find ourselves in a position where the technology we chose[...]
In the last few years, the digital marketing landscape has changed dramatically. Traditional methods of segmentation are no longer enough. Companies like Amazon and Lyft have made personalized[...]
In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home building industry. In this article, Part 2, we identify the core components of a successful Customer[...]