The time of home builder website as online brochure has long since passed, as more and more builders understand the value of a website to attract, engage and nurture prospective home buyers on[...]
Articles Lead conversion Digital media Nurturing and follow up Marketing Strategies Online Sales Program Personalization
Join The Bokka Group’s Vice President and Chief Effectiveness Officer Jimmy Diffee at the 2013 International Builder’s Show for “Email Marketing 2.0: Taking Your Campaign to the Next Level.” This sales[...]
Articles Lead conversion Marketing automation Nurturing and follow up Marketing Strategies Online Sales Program Sales
Now that we’ve shaken off the last of our holiday merriment, we’re excited to turn our attention to the upcoming 2013 International Builders Show in Las Vegas on January 22 – 24.
There’s often a myth in the homebuilding industry that measuring online marketing performance and offline sales results are two different sets of metrics. Online marketing management is often defined in terms of[...]
Have you noticed? Your brand is shrinking.
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