The time of home builder website as online brochure has long since passed, as more and more builders understand the value of a website to attract, engage and nurture prospective home buyers on[...]
Join The Bokka Group’s Vice President and Chief Effectiveness Officer Jimmy Diffee at the 2013 International Builder’s Show for “Email Marketing 2.0: Taking Your Campaign to the Next Level.” This sales[...]
Now that we’ve shaken off the last of our holiday merriment, we’re excited to turn our attention to the upcoming 2013 International Builders Show in Las Vegas on January 22 – 24.
There’s often a myth in the homebuilding industry that measuring online marketing performance and offline sales results are two different sets of metrics. Online marketing management is often defined in terms of[...]