--- title: CX Insights for Home Builders | Lead gen & conversion (2) description: Lead gen & conversion | Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX). 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[esc ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/2#) Experience Agency for Home Builders [ 720-466-7562 ](tel:720-466-7562) [search ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/2#searchpopup) menu ### Filter by type (Filter by type) All Types Articles Research Whitepapers - [All Types](https://www.bokkagroup.com/home-builder-insights) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) ### Filter by topic (Filter by topic) Augmented Reality (AR) (9)Builder culture (31)Builder Signal (4)Culture (1)Customer experience (CX) (58)Customer Satisfaction Surveys (18)Data collection (21)Digital media placement (20)Digital Tools (52)Home Builder CX (39)Home builder reviews (17)Journey mapping (18)Lead gen & conversion (41)Lead nurturing & follow up (22)Marketing automation (9)Marketing ideas and strategies (62)New home sales (32)Online Sales Counselor Program (8)Personalization (18)Search Engine Marketing (8)SEO (2)Social media (8)User testing (5)UX / UI (9)Virtual Reality (VR) (7)Voice of the Customer (VoC) (12)Website design (16) - 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[Aviva Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/aviva-johnson) (1) - [Becky Gelder](https://www.bokkagroup.com/home-builder-insights/articles/author/becky-gelder-senior-visual-designer) (1) - [Bokka Group](https://www.bokkagroup.com/home-builder-insights/articles/author/bokka-group) (20) - [Charlie Stanard](https://www.bokkagroup.com/home-builder-insights/articles/author/charlie-stanard) (4) - [Chelsea Kendrick](https://www.bokkagroup.com/home-builder-insights/articles/author/chelsea-johnson) (5) - [Chris Paffett](https://www.bokkagroup.com/home-builder-insights/articles/author/chris-paffett) (1) - [Crystal Swain](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) (6) - [Dallas Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/dallas-johnson) (4) - [Ed Carey](https://www.bokkagroup.com/home-builder-insights/articles/author/ed-carey) (2) - [Eric Lee](https://www.bokkagroup.com/home-builder-insights/articles/author/eric-lee) (10) - [Greg Capello](https://www.bokkagroup.com/home-builder-insights/articles/author/greg-capello) (1) - [Jimmy Diffee](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) (31) - [Laura Box](https://www.bokkagroup.com/home-builder-insights/articles/author/laura-box) (2) - [Matt Savoy](https://www.bokkagroup.com/home-builder-insights/articles/author/matt-savoy) (3) - [Michelle Nguyen](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) (5) - [Mike McGuire](https://www.bokkagroup.com/home-builder-insights/articles/author/mike-mcguire) (1) - [Paul Gortzig](https://www.bokkagroup.com/home-builder-insights/articles/author/paul-gortzig) (16) - [Paula Huggett](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) (8) - [Rachel Conn](https://www.bokkagroup.com/home-builder-insights/articles/author/rachel-conn) (4) - [Ron Holt](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) (6) - [Sallie Wright Serene](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) (5) - [Sara Lambert](https://www.bokkagroup.com/home-builder-insights/articles/author/sara-lambert) (4) # Lead Generation and Conversion through the new home sales funnel Lead Generation and Lead Conversion resources for home builders and new home construction. - [![Interactive Floor Plans: Revolutionizing the Home Buying Experience](https://www.bokkagroup.com/hs-fs/hubfs/ifp-in-use@2x.jpg?length=500&name=ifp-in-use@2x.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/interactive-floor-plans-home-builder-website) ###### Articles ## [Interactive Floor Plans: Revolutionizing the Home Buying Experience](https://www.bokkagroup.com/home-builder-insights/articles/interactive-floor-plans-home-builder-website) The digital shift in home buying is well under way. [Ron Holt - Director of Technology](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) on January 08, 2025 10 min read - [![Introducing the 2024 Home Buyer Conversion Report](https://www.bokkagroup.com/hs-fs/hubfs/Person-reading-Home-Buyer-Conversion-Report-on-tablet2.jpg?length=500&name=Person-reading-Home-Buyer-Conversion-Report-on-tablet2.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/introducing-the-2024-home-buyer-conversion-report) ###### Articles ## [Introducing the 2024 Home Buyer Conversion Report](https://www.bokkagroup.com/home-builder-insights/articles/introducing-the-2024-home-buyer-conversion-report) The wait is over. The industry's much-anticipated 2024 Home Buyer Conversion Report is here, delivering the latest insights into what motivates[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on December 09, 2024 3 min read - [![How to Drive Lead Generation for Home Builders in 2025](https://www.bokkagroup.com/hs-fs/hubfs/Focused-black-builder-marketer-analyzing-lead-gen-results.jpg?length=500&name=Focused-black-builder-marketer-analyzing-lead-gen-results.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/how-to-create-lead-generation-value-propositions) ###### Articles ## [How to Drive Lead Generation for Home Builders in 2025](https://www.bokkagroup.com/home-builder-insights/articles/how-to-create-lead-generation-value-propositions) Have you ever found yourself driving tons of traffic to your site, only to realize they're not converting visitors to home builder leads? For many of[...] [Laura Box - Strategist](https://www.bokkagroup.com/home-builder-insights/articles/author/laura-box) on July 08, 2024 14 min read - [![Don't Be a Formzilla: Get More Leads with Progressive Profiling](https://www.bokkagroup.com/hs-fs/hubfs/Formzilla4.jpg?length=500&name=Formzilla4.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/dont-be-formzilla-get-more-leads-with-progressive-profiling) ###### Articles ## [Don't Be a Formzilla: Get More Leads with Progressive Profiling](https://www.bokkagroup.com/home-builder-insights/articles/dont-be-formzilla-get-more-leads-with-progressive-profiling) Tell me if this sounds familiar. A potential homebuyer—let's call him John—finds his way to your website, ready to embark on the journey to his dream[...] [Paula Huggett - Partner, VP Client Services](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) on July 27, 2023 4 min read - [![Home Sales Stagnating? Discover the Power of Personas](https://www.bokkagroup.com/hs-fs/hubfs/Decreasing-home-sales.jpg?length=500&name=Decreasing-home-sales.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/power-of-persona-based-marketing) ###### Articles ## [Home Sales Stagnating? Discover the Power of Personas](https://www.bokkagroup.com/home-builder-insights/articles/power-of-persona-based-marketing) Picture this: You've spent countless hours developing a solid marketing campaign for your latest release of homes. You've studied the market trends,[...] [Paula Huggett - Partner, VP Client Services](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) on July 12, 2023 4 min read - [![Why Home Builders Should Consider Fractional CMOs](https://www.bokkagroup.com/hs-fs/hubfs/Workplace%20with%20tablet%20pc%20showing%20charts%20and%20a%20cup%20of%20coffee%20on%20a%20wooden%20work%20table%20close-up.jpeg?length=500&name=Workplace%20with%20tablet%20pc%20showing%20charts%20and%20a%20cup%20of%20coffee%20on%20a%20wooden%20work%20table%20close-up.jpeg) ](https://www.bokkagroup.com/home-builder-insights/articles/home-builders-fractional-cmo) ###### Articles ## [Why Home Builders Should Consider Fractional CMOs](https://www.bokkagroup.com/home-builder-insights/articles/home-builders-fractional-cmo) In today's competitive home building industry, staying ahead of the curve in marketing and sales is crucial. However, many builders struggle to keep[...] [Paula Huggett - Partner, VP Client Services](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) on May 31, 2023 4 min read - [![Standing Out in a Competitive Market: The Builder's Brand Guide](https://www.bokkagroup.com/hs-fs/hubfs/Different-looking-penguin-in-a-large-group-of-sameness.jpg?length=500&name=Different-looking-penguin-in-a-large-group-of-sameness.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/builders-brand-guide) ###### Articles ## [Standing Out in a Competitive Market: The Builder's Brand Guide](https://www.bokkagroup.com/home-builder-insights/articles/builders-brand-guide) As a professional in the home building industry, you've likely heard the term "brand standards" thrown around. But do you really know what that[...] [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on May 10, 2023 4 min read - [![Increase Website Traffic with These PPC Strategies for Home Builders](https://www.bokkagroup.com/hs-fs/hubfs/Marketing-professionals-reviewing-increased-website-traffic-stats-on-ipad.jpg?length=500&name=Marketing-professionals-reviewing-increased-website-traffic-stats-on-ipad.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/increase-website-traffic-mastering-ppc-strategies-for-home-builders) ###### Articles ## [Increase Website Traffic with These PPC Strategies for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles/increase-website-traffic-mastering-ppc-strategies-for-home-builders) Looking for ways to get more traffic to your website? Pay-Per-Click could be your secret weapon. For home builders, Pay-Per-Click (PPC) campaigns are[...] [Crystal Swain - Strategist](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) on April 19, 2023 13 min read - [   Prev ](https://www.bokkagroup.com/home-builder-insights/articles) - [1 ](https://www.bokkagroup.com/home-builder-insights/articles) - [2 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/2) - [3 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/3) - [4 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/4) - [5 ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/5) - [Next   ](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion/page/3) ## Get in touch We understand the challenges of innovating in an industry not known for great experiences. Tell us your story. [Contact us](https://www.bokkagroup.com/contact-archived) [![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) ## How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. [Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) [![Bokka-logo-reversed](https://www.bokkagroup.com/hs-fs/hubfs/Bokka-logo-reversed.png?width=300&name=Bokka-logo-reversed.png "Bokka-logo-reversed")](https://www.bokkagroup.com/) ##### OUR CONSTRUCTION APP [![Builder-Signal-Logo-Reversed-color](https://www.bokkagroup.com/hubfs/Builder-Signal-Logo-Reversed-color.png "Builder-Signal-Logo-Reversed-color")](https://www.bokkagroup.com/builder-signal-construction-communication-software) ##### What we do We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness. ##### Follow us - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) [Get in touch](https://www.bokkagroup.com/contact) Copyright © 2026 The Bokka Group, Inc. All rights reserved.  |  [hello@bokkagroup.com ](mailto:hello@bokkagroup.com) |  [Privacy](https://www.bokkagroup.com/privacy-policy-data-collection-use-and-security-bokka-group)[mailto:hello@bokkagroup.com](mailto:hello@bokkagroup.com)