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    Lead Generation and Conversion through the new home sales funnel

    Lead Generation and Lead Conversion resources for home builders and new home construction.

    • Why Home Builders Should Consider Fractional CMOs
      Articles

      Why Home Builders Should Consider Fractional CMOs

      In today's competitive home building industry, staying ahead of the curve in marketing and sales is crucial. However, many builders struggle to keep[...]

      Paula Huggett - Partner, VP Client Services on May 31, 2023
      4 min read
    • Standing Out in a Competitive Market: The Builder's Brand Guide
      Articles

      Standing Out in a Competitive Market: The Builder's Brand Guide

      As a professional in the home building industry, you've likely heard the term "brand standards" thrown around. But do you really know what that[...]

      Michelle Nguyen - UI/UX Designer on May 10, 2023
      4 min read
    • Increase Website Traffic with These PPC Strategies for Home Builders
      Articles

      Increase Website Traffic with These PPC Strategies for Home Builders

      Looking for ways to get more traffic to your website? Pay-Per-Click could be your secret weapon. For home builders, Pay-Per-Click (PPC) campaigns are[...]

      Crystal Swain - Strategist on April 19, 2023
      13 min read
    • Outsmart the Competition: Get Better Leads in a Slowing Market
      Articles

      Outsmart the Competition: Get Better Leads in a Slowing Market

      As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in[...]

      Ed Carey - CEO of Audience Town on April 10, 2023
      3 min read
    • An important reason your website isn't getting enough leads, and how to fix it
      Articles

      An important reason your website isn't getting enough leads, and how to fix it

      If you're a home building marketer, you may have asked yourself, "Why are the visitors to my website not converting to leads?" Well...you're not[...]

      Michelle Nguyen - UI/UX Designer on January 19, 2023
      4 min read
    • How to Create a Successful Marketing Plan for Home Builders
      Articles

      How to Create a Successful Marketing Plan for Home Builders

      At Bokka, we understand the challenges that home builders face when it comes to marketing their businesses. With so much competition, it's important[...]

      Paula Huggett - Partner, VP Client Services on September 30, 2022
      9 min read
    • Home Builder Landing Pages: 10x More Leads vs. Your Home Page
      Articles

      Home Builder Landing Pages: 10x More Leads vs. Your Home Page

      The Importance of Home Builder Landing Pages As a builder, you might be thinking, “I’ve invested in my website, I’m paying for advertising that[...]

      Ron Holt - Director of Technology on June 01, 2022
      20 min read
    • What home builders need to know about Google Adwords for PPC
      Articles

      What home builders need to know about Google Adwords for PPC

      Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]

      Ed Carey - CEO of Audience Town on January 12, 2021
      6 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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