Insights from Bokka: Marketing Strategies

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Articles Voice of the customer Builder culture Customer experience Customer journey mapping Marketing Strategies Personalization User research

by Jimmy Diffee

Want better reviews? Create a unified customer experience

Bad reviews come from broken experiences.

Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]

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Articles Voice of the customer Builder culture Customer experience Customer journey mapping Marketing Strategies Personalization Sales

by Jimmy Diffee

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences.

But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]

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Articles Lead conversion Marketing Strategies Online Sales Program Sales User research

by Jimmy Diffee

What are average conversion rates for home builders?

Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference

Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new[...]
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Articles Customer experience Digital media Marketing automation Marketing Strategies Personalization

by Jimmy Diffee

Top Digital Trends for Home Builders in 2017

What does the future of digital look like for home builders? In a field not always known for being on the leading edge of technology, it’s exciting to see the construction industry now embracing these digital trends for home builders. From [...]

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Articles Digital media Lead conversion User research Marketing Strategies

by Bokka Group

Social Media for Home Builders: What Buyers Really Want

Home builders are constantly on the hunt for the latest ideas to improve their presence on social media.

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Articles Digital media Marketing Strategies

by Bokka Group

Doing Social Media Right

SOCIAL MEDIA AND HOME BUYERS

As part of a recent interview for Professional Builder Magazine, I was asked about social media for home builders, and which channels they should be paying most attention to. It got me thinking about why home builders[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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