Insights from Bokka: Sales

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Articles Customer experience Sales

by Paul Gortzig

Top Fails in New Home Sales

The secret's out!  We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the sales teams really putting into practice all the training they've been taught? The answer might[...]

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Builder culture Articles Marketing strategy Customer experience Journey mapping Sales Voice of the customer Personalization

by Jimmy Diffee

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences.

But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]

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Articles Marketing strategy Sales Lead conversion Online Sales Program

by Jimmy Diffee

What are average conversion rates for home builders?

Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference

Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new[...]
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Builder culture Articles Customer experience Sales

by Jimmy Diffee

Millennials Demand Better Home Buying Experience

Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing)

The Millennials have arrived – it’s no secret. And they won’t settle for anything less than a great experience, whether[...]

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Articles Marketing strategy Customer experience Sales Digital media Lead conversion

by Bokka Group

The Ideal New Home Buying Experience

How bringing together sales and marketing technologies can create the ideal home buying experience.

Have you ever wondered what the home-buying process of the future will look like?

Imagine model interiors like the Star Trek holodeck, where you[...]

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Articles Marketing strategy Sales Lead conversion

by Bokka Group

Trustpoints: What Home Buyers Really Want From Your Web Site

Your home builder website is your 24/7 model center

The time of home builder website as online brochure has long since passed, as more and more builders understand the value of a website to attract, engage and nurture prospective home buyers on[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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