Insights from Bokka: Usability Testing

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Articles Usability testing Web design

by Charlie Stanard

Why an 'MVP' website strategy works for home builders

With so many new startups and tech companies going mainstream, it's hard to keep up with everything unless you happen to live in Silicon Valley. And in an industry like new home construction, it's even more difficult to apply new approaches with[...]

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Articles User Testing Customer experience Voice of the customer Usability testing UX research Home Builder CX

by Sallie Wright Serene

The Home Builder's Cheat Sheet for Research & User Testing

Ever wonder how home builders can improve the user experience with research and testing?

In the ever-expanding world of User Experience (UX), organizations are starting to realize just how important research and user testing can be to improve the[...]

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Articles Usability testing User research UX research

by Rachel Conn

Think You Need a New Home Builder Website Design? Read this first.

Often the phrase “we need a new website” can strike fear into the heart of home building marketers.

Website redesigns for builders can take months, even years of hard work. And they often run over schedule and over budget. Then after all the[...]

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Articles User Testing Marketing strategy Usability testing User research

by Aviva Johnson

Should You Be Doing A/B Testing on Your Homebuilder Website?

Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

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Articles User Testing Customer experience Personalization Usability testing User research

by Sallie Wright Serene

The Advantage of Usability Testing in a Competitive Home Buying Market

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is not lost on you. Homebuyers want frequent communication with their builders, and want to be in the[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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