Insights from Bokka: Voice Of The Customer

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Articles User Testing Customer experience Voice of the customer Usability testing UX research Home Builder CX

by Sallie Wright Serene

The Home Builder's Cheat Sheet for Research & User Testing

Ever wonder how home builders can improve the user experience with research and testing?

In the ever-expanding world of User Experience (UX), organizations are starting to realize just how important research and user testing can be to improve the[...]

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Builder culture Articles Customer experience Journey mapping Voice of the customer Home Builder CX

by Dallas Johnson

Components of a Winning Customer Experience Strategy for Home Builders

In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home building industry. In this article, Part 2, we identify the core components of a successful Customer[...]

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Builder culture Articles Marketing strategy Customer experience Voice of the customer User research

by Sara Lambert

Proactively Gathering Customer Feedback in the Home Buying Process

There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.”

How often do we actually put this into practice? If Google and Facebook reviews have taught us anything, it’s that home buyers have a lot to[...]

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Builder culture Articles Customer experience Voice of the customer Home Builder CX

by Dallas Johnson

Improving Home Builder Performance With a Dedicated Customer Experience Program

 

In the first of a five-part series, on Customer Experience in the Home Building Industry, we’ll explore the basics of customer experience, why it matters, and what’s involved in building an effective customer experience program. Part one is[...]

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Builder culture Articles Marketing strategy Customer experience Journey mapping Voice of the customer Personalization User research

by Jimmy Diffee

Want better reviews? Create a unified customer experience

Bad reviews come from broken experiences.

Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]

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Builder culture Articles Marketing strategy Customer experience Journey mapping Sales Voice of the customer Personalization

by Jimmy Diffee

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences.

But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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