Digital Media Services for Home Builders

Get more out of your digital media services. Convert more sales with industry-leading data management and media buying capabilities. We conduct high-volume, hyper-local campaigns designed to create a more personal home buying experience. You’ll see better, more qualified traffic resulting in better experiences and improved ROI.

We offer the most advanced digital media services platform available

Home builders that place digital media services with us get the most state-of-the-art platform for media placement available. For those of you that geek out on this stuff as much as we do, read on to learn about the advantages of placing digital media with Bokka. If you just want the assurance that we can make your media budget go farther, contact us or take a look at some of our results.

Platform Advantages

National Campaigns with Highly Localized Audiences

Nomenclature, local preferences, and buying habits vary from city to city across the country. By optimizing audiences to local needs and delivering customized creative for different locations, we deliver improved performance compared to platforms that use pre-packaged segments and target nationally. In addition, completely transparent and highly granular analytics provide deeper insights that enable builders to continually improve their marketing efforts.

Delivering Performance on High Volumes of Localized Campaigns

Our ability to optimize audiences for local needs, coupled with automated process for campaign entry, management, optimization, and reporting, enable us to deliver performance on high volumes of localized programmatic campaigns.

Relevant Points of Differentiation

Automated mobile and display ad creation

Improved attribution and transparent reporting

A workflow that allows users to manage high volumes of campaigns without adding headcount

Models specifically built to optimize at scale for high volumes of low impression campaigns


Relevant Platform Capabilities

Geo-fencing

The most advanced location-based mobile advertising technology for targeting users based on specific geographic areas.

  • Retarget customers who visit or commute through a sales office location

  • Leverage targeted campaigns only to customers within a predetermined physical proximity to a sales office


Conversion Zones

The most powerful tool for tracking online to offline conversions in mobile advertising. Conversion Zones are virtual boundaries drawn around a sales office via a GPS map. Conversion Zones allow builders to identify audiences responding to mobile advertising by visiting a sales office as opposed to clicking or calling.

Event Targeting

Event Targeting is a precise geo-targeting feature that allows us to build an audience based on a geo-fence and specific moment in time. When a prospect enters the geo-fenced location during the set timeframe (e.g. Community Grand Opening Event), they will become part of an audience that can later be targeted following the event.

Retargeting

Keyword Search Retargeting

Industry-leading keyword-level search retargeting. Search retargeting gives you the ability to target potential customers with display ads based on the searches they perform across the web.

Site Retargeting

Site retargeting serves ads to users who have already visited your site while they are visiting other sites across the web. Following users based upon their browsing behavior increases brand exposure and is an effective method of converting site visitors into purchasers.

Contextual Retargeting

Connect with potential customers by showing relevant ads to users as they browse content related to their interests. Contextual targeting looks at the category or keywords of the page a user is viewing and serves them ads relevant to the page’s content.

Native Programmatic Ads

Native ads are a responsive ad unit built in real-time to match a particular publisher’s content and design. Native offers improved user experience and greater performance than traditional display ads by providing users a cohesive browsing and ad experience.

  • Improved user experience with less intrusive ads
  • Six times higher response rate than traditional display ads
  • Personalized in real-time for each publisher’s site and individual user
  • Delivers across all media types including mobile, browser, in-app, desktop, etc.
  • Uses components to build a creative ad unit in real-time that blends seamlessly into a publisher’s content and design

Optimizations

Our platform’s use of data allows real-time optimization to the audience of the campaign at the individual data element level. We utilize multivariate optimizations taking into account a massive set of factors and data combinations to evaluate each individual impression. Through decile bidding, we’re able to utilize thousands of data variable combinations to only bid on the most valuable impressions to meet individual campaign objectives.

Reporting and Analytics

The Reporting and Analytics Center is a full ad-hoc custom reporting suite that provides the most transparent and richest data set available.

  • Extract data in real-time
  • Create custom data visualizations to make data easier to consume and analyze
  • Customize reports based on filters, pivot tables, and more than 100 unique dimensions and measures
  • Schedule reports for daily, weekly, and monthly automatic delivery to a single email address or schedule group reports for a department or team

 

What does all of this mean?

If it seems like a lot, it’s because it is. Most builders don’t have the time, skillset, or resources to manage the overwhelming amount of data available on potential home buyers that are searching online. It’s not just about knowing “adwords” anymore. You need a team of experts working for you. That’s where we come in. We manage it all for you. So you know you’re getting the absolute most out of your inbound media budget.

Let's talk about how we can get
you more (and better) traffic for
your media budget.

Get in touch

“The journey mapping process resulted in a lot of ‘a-ha moments’ to take to our design team for improving the customer experience.”

– Rich Larson, COO Saddleback Design