We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about the way we build and sell homes.
In the last few years, the digital marketing landscape has changed dramatically. Traditional methods of segmentation are no longer enough. Companies like Amazon and Lyft have made personalized[...]
Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that
Builder culture Voice of the customer Customer journey mapping Customer experience Home Builder CX Articles
For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is not lost on you. Homebuyers want frequent communication with their builders, and want to be in the[...]
A few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. An important[...]
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