Insights from Bokka: Articles




Builder culture Articles Lead conversion Customer experience Digital media

by Bokka Group

How to Avoid Disruption in Home Building

We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about the way we build and sell homes.

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Articles Marketing automation Marketing Strategies Personalization Customer experience

by Charlie Stanard

Personalized Marketing For New Home Builders

Personalized marketing is becoming the new normal

In the last few years, the digital marketing landscape has changed dramatically. Traditional methods of segmentation are no longer enough. Companies like Amazon and Lyft have made personalized[...]

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Articles User Testing Marketing Strategies User research Usability Testing

by Aviva Johnson

Should You Be Doing A/B Testing on Your Homebuilder Website?

Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

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Builder culture Voice of the customer Customer journey mapping Customer experience Home Builder CX Articles

by Dallas Johnson

Components of a Winning Customer Experience Strategy for Home Builders

In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home building industry. In this article, Part 2, we identify the core components of a successful Customer[...]

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Articles User Testing Customer experience Personalization User research Usability Testing

by Sallie Wright Serene

The Advantage of Usability Testing in a Competitive Home Buying Market

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is not lost on you. Homebuyers want frequent communication with their builders, and want to be in the[...]

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Articles Customer experience Customer journey mapping Personalization User research

by Jimmy Diffee

Using construction software to improve customer satisfaction

Your construction software may be good at scheduling. But is it good at keeping customers happy?

A few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. An important[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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