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Articles Customer experience Marketing Strategies Personalization User research

by Rachel Conn

Using Mobile First Design to Improve Your Sales Center Experience

Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a

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Articles Voice of the customer Builder culture Customer experience Marketing Strategies User research

by Sara Lambert

Proactively Gathering Customer Feedback in the Home Buying Process

There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.”

How often do we actually put this into practice? If Google and Facebook reviews have taught us anything, it’s that home buyers have a lot to[...]

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Voice of the customer Builder culture Customer experience Home Builder CX Articles

by Dallas Johnson

Improving Home Builder Performance With a Dedicated Customer Experience Initiative

 

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Articles Voice of the customer Builder culture Customer experience Customer journey mapping Marketing Strategies Personalization User research

by Jimmy Diffee

Want better reviews? Create a unified customer experience

Bad reviews come from broken experiences.

Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]

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Articles Voice of the customer Builder culture Customer experience Customer journey mapping Marketing Strategies Personalization Sales

by Jimmy Diffee

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences.

But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]

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Articles Lead conversion Marketing Strategies Online Sales Program Sales User research

by Jimmy Diffee

What are average conversion rates for home builders?

Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference

Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new[...]
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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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