In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the components of a winning customer experience strategy. In Part 3, we’ll look at the importance of[...]
While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your business can be extremely daunting. Technology moves quickly and we often find ourselves in a position where the technology we chose[...]
Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job title has many other names: Internet Sales Specialist, Online Concierge, New Home Specialist,[...]
As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead intelligence? More importantly, what can it do for home builders?
Here at the Bokka Group, we believe great customer experiences come from a culture where people are connected with those who share their passion and purpose. In this fast-changing[...]