Insights from Bokka: Customer Journey Mapping

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Builder culture Voice of the customer Customer journey mapping Customer experience Marketing Strategies Recommended Home Builder CX

by Dallas Johnson

Components of a Winning Customer Experience Strategy for Home Builders

In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home building industry. In this article, Part 2, we identify the core components of a successful Customer[...]

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Articles Customer experience Customer journey mapping Personalization User research

by Jimmy Diffee

Using construction software to improve customer satisfaction

Your construction software may be good at scheduling. But is it good at keeping customers happy?

A few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. An important[...]

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Articles Voice of the customer Builder culture Customer experience Customer journey mapping Marketing Strategies Personalization User research

by Jimmy Diffee

Want better reviews? Create a unified customer experience

Bad reviews come from broken experiences.

Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]

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Articles Voice of the customer Builder culture Customer experience Customer journey mapping Marketing Strategies Personalization Sales

by Jimmy Diffee

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences.

But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]

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customer experience guide desktop

Homebuilder’s Guide to Evaluating Your Customer Experience

Find out how the Customer Experience Model differs from the Sales Funnel as the first step of assessing your customer experience.

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