Insights from Bokka: Lead Conversion

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Articles online sales program Lead conversion

by Sara Lambert

How to Build an Online Sales Counselor Program That Really Works for New Construction Home Sales

Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job title has many other names: Internet Sales Specialist, Online Concierge, New Home Specialist,[...]

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Articles Lead conversion data collection

by Jimmy Diffee

Is "Lead Intelligence" the Next Big Thing for Builders?

As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead intelligence? More importantly, what can it do for home builders?

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Builder culture Articles Lead conversion Customer experience Digital media

by Bokka Group

How to Avoid Disruption in Home Building

We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about the way we build and sell homes.

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Articles Lead conversion Marketing Strategies online sales program Sales User research

by Jimmy Diffee

What are average conversion rates for home builders?

Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference

Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new[...]
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Articles Digital media Lead conversion User research Marketing Strategies

by Bokka Group

Social Media for Home Builders: What Buyers Really Want

Home builders are constantly on the hunt for the latest ideas to improve their presence on social media.

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Articles Customer experience Digital media Lead conversion Sales Marketing Strategies

by Bokka Group

The Ideal New Home Buying Experience

How bringing together sales and marketing technologies can create the ideal home buying experience.

Have you ever wondered what the home-buying process of the future will look like?

Imagine model interiors like the Star Trek holodeck, where you[...]

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customer experience guide desktop

Homebuilder’s Guide to Evaluating Your Customer Experience

Find out how the Customer Experience Model differs from the Sales Funnel as the first step of assessing your customer experience.

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