Insights from Bokka: Marketing Strategies




Marketing Strategies Articles

by Paul Gortzig

Do you really need MORE leads?

“More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that you can have too many leads (and too much ice cream for that matter).

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Articles Marketing automation Marketing Strategies Personalization Customer experience

by Charlie Stanard

Personalized Marketing For New Home Builders

Personalized marketing is becoming the new normal

In the last few years, the digital marketing landscape has changed dramatically. Traditional methods of segmentation are no longer enough. Companies like Amazon and Lyft have made personalized[...]

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Articles User Testing Marketing Strategies User research Usability Testing

by Aviva Johnson

Should You Be Doing A/B Testing on Your Homebuilder Website?

Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

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Builder culture Voice of the customer Customer journey mapping Customer experience Marketing Strategies Recommended Home Builder CX

by Dallas Johnson

Components of a Winning Customer Experience Strategy for Home Builders

In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home building industry. In this article, Part 2, we identify the core components of a successful Customer[...]

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Articles Customer experience Marketing Strategies Personalization User research

by Rachel Conn

Using Mobile First Design to Improve Your Sales Center Experience

Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a

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Articles Voice of the customer Builder culture Customer experience Marketing Strategies User research

by Sara Lambert

Proactively Gathering Customer Feedback in the Home Buying Process

There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.”

How often do we actually put this into practice? If Google and Facebook reviews have taught us anything, it’s that home buyers have a lot to[...]

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customer experience guide desktop

Homebuilder’s Guide to Evaluating Your Customer Experience

Find out how the Customer Experience Model differs from the Sales Funnel as the first step of assessing your customer experience.

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