Insights from Bokka: Online Sales Program

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Articles online sales program Lead conversion

by Sara Lambert

How to Build an Online Sales Counselor Program That Really Works for New Construction Home Sales

Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job title has many other names: Internet Sales Specialist, Online Concierge, New Home Specialist,[...]

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Articles Lead conversion Marketing Strategies online sales program Sales User research

by Jimmy Diffee

What are average conversion rates for home builders?

Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference

Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new[...]
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Articles Lead conversion Digital media Marketing Strategies online sales program Personalization

by Bokka Group

Is Email Dead?

4 Reasons Why Email Matters More Than Ever

Join The Bokka Group’s Vice President and Chief Effectiveness Officer Jimmy Diffee at the 2013 International Builder’s Show for “Email Marketing 2.0: Taking Your Campaign to the Next Level.” This sales[...]

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Articles Lead conversion Marketing automation Marketing Strategies online sales program Sales

by Bokka Group

2 Big Sessions at IBS 2013: Email 2.0 and Online Sales Counselors

Bokka Group to Speak at International Builder’s Show

Now that we’ve shaken off the last of our holiday merriment, we’re excited to turn our attention to the upcoming 2013 International Builders Show in Las Vegas on January 22 – 24.

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customer experience guide desktop

Homebuilder’s Guide to Evaluating Your Customer Experience

Find out how the Customer Experience Model differs from the Sales Funnel as the first step of assessing your customer experience.

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