Insights from Bokka: Personalization

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Articles Marketing automation Marketing Strategies Personalization Customer experience

by Charlie Stanard

Personalized Marketing For New Home Builders

Personalized marketing is becoming the new normal

In the last few years, the digital marketing landscape has changed dramatically. Traditional methods of segmentation are no longer enough. Companies like Amazon and Lyft have made personalized[...]

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Articles User Testing Customer experience Personalization User research Usability Testing

by Sallie Wright Serene

The Advantage of Usability Testing in a Competitive Home Buying Market

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is not lost on you. Homebuyers want frequent communication with their builders, and want to be in the[...]

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Articles Customer experience Customer journey mapping Personalization User research

by Jimmy Diffee

Using construction software to improve customer satisfaction

Your construction software may be good at scheduling. But is it good at keeping customers happy?

A few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. An important[...]

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Articles Customer experience Marketing Strategies Personalization User research

by Rachel Conn

Using Mobile First Design to Improve Your Sales Center Experience

Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a

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Articles Voice of the customer Builder culture Customer experience Customer journey mapping Marketing Strategies Personalization User research

by Jimmy Diffee

Want better reviews? Create a unified customer experience

Bad reviews come from broken experiences.

Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]

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Articles Voice of the customer Builder culture Customer experience Customer journey mapping Marketing Strategies Personalization Sales

by Jimmy Diffee

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences.

But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]

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customer experience guide desktop

Homebuilder’s Guide to Evaluating Your Customer Experience

Find out how the Customer Experience Model differs from the Sales Funnel as the first step of assessing your customer experience.

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