Insights from Bokka: User Testing

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Articles User Testing Marketing Strategies User research Usability Testing

by Aviva Johnson

Should You Be Doing A/B Testing on Your Homebuilder Website?

Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

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Articles User Testing Customer experience Personalization User research Usability Testing

by Sallie Wright Serene

The Advantage of Usability Testing in a Competitive Home Buying Market

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is not lost on you. Homebuyers want frequent communication with their builders, and want to be in the[...]

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customer experience guide desktop

Homebuilder’s Guide to Evaluating Your Customer Experience

Find out how the Customer Experience Model differs from the Sales Funnel as the first step of assessing your customer experience.

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