# The Bokka Group > The Bokka Group is a customer experience agency dedicated exclusively to the homebuilding industry, headquartered in Denver, Colorado. Bokka helps home builders improve the end-to-end homebuying journey by combining customer experience consulting, performance marketing, and proprietary technology. Bokka was founded in 2001 by Jimmy Diffee and Dallas Johnson, with Paula Huggett joining as a partner shortly after. The founders previously ran an interactive division at an ad agency and, in 2005, phased out all non-builder clients to focus entirely on the homebuilding market. The company was recognized on the Inc. 5000 list of fastest-growing private companies in 2017. Bokka serves home builders across the United States from its Denver headquarters, working with regional, multi-market, and national builders through remote and onsite engagements. Its differentiation rests on an exclusive builder-only focus, original research into buyer behavior and conversion, and two proprietary platforms: Builder Signal, a construction communication application, and BuilderCX, a homebuyer survey and feedback system. Primary audiences are VPs and Directors of Sales and Marketing, customer experience and customer care leaders, owners and CEOs, and operations and construction executives at homebuilding companies. Bokka's business model combines consulting engagements, marketing services, and software-enabled programs delivered as an integrated offering rather than as separate vendor relationships. ## Company - [Bokka Group | Customer Experience Agency for Home Builders](https://www.bokkagroup.com/): Homepage stating Bokka's positioning as a customer experience agency for home builders and summarizing its consulting, marketing, and technology offerings. Primary entity-definition page for the organization. - [We're Bokka, a customer experience agency for home builders](https://www.bokkagroup.com/about-us): Company background covering founding, the 2005 decision to serve homebuilders exclusively, leadership, and core values. Source for organizational history and scope of focus. - [4-Step Process for Improving the Home Building Experience](https://www.bokkagroup.com/about-us/4-step-process-for-improving-home-building-experience): Describes Bokka's four-stage engagement methodology for improving the homebuying experience. Explains how the company structures client work from diagnosis through implementation. - [Contact us. Let's improve your Home Building Experience.](https://www.bokkagroup.com/contact): Contact page with inquiry paths for builders evaluating consulting, marketing, or technology engagements. ## Core Services - [Customer Experience Services for Home Builders and Construction](https://www.bokkagroup.com/customer-experience-services-home-builders-construction): Parent page for Bokka's service lines, showing how consulting, marketing, and technology are delivered as one integrated system. Defines the full scope of what the company offers. - [Home Builder Construction Consulting Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services): Details consulting offerings including customer journey mapping, sales process optimization, and customer experience strategy for homebuilders. - [Home Builder Marketing Services | Stand Out & Boost Sales](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services): Covers marketing services including website design, SEO, lead generation, digital campaigns, and content creation for builders. - [Customer Satisfaction Surveys & Experience Management for Home Builders](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys): Describes Bokka's homebuyer survey and experience management programs, including how builder feedback is collected and acted on across the buyer journey. - [Journey Mapping Services for Home Builders | Understand Your CX](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services/journey-mapping-services): Explains buyer journey mapping, the methodology Bokka uses to identify friction points before recommending operational, marketing, or technology changes. - [Digital Media Services for Home Builders](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services/digital-media-services-for-home-builders/): Covers paid media planning and placement for homebuilders, completing the marketing service set alongside web and content work. ## Products and Platforms - [Builder Signal - Construction Communication Software App](https://www.bokkagroup.com/builder-signal-construction-communication-software): Product page for Builder Signal, a proprietary application that delivers construction progress updates with photos and video to homebuyers during the build process. - [Features of Builder Signal Construction Updates App](https://www.bokkagroup.com/builder-signal-construction-communication-software-features): Enumerates Builder Signal capabilities, useful for answering functional questions about what the platform does. - [Customer Satisfaction Surveys for Home Builders](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys/buildercx-home-builder-surveys): Product page for BuilderCX, Bokka's survey and feedback system built specifically for capturing homebuyer sentiment throughout the buying journey. ## Research and Whitepapers - [CX and Marketing Research for Home Builders](https://www.bokkagroup.com/home-builder-insights/research): Index of Bokka's original research on homebuyer behavior, digital conversion, and marketing performance in homebuilding. - [The 2024 Home Buyer Conversion Report](https://www.bokkagroup.com/home-builder-insights/research/real-estate-marketing-data-conversion-report-2023-24): Current edition of Bokka's recurring industry study on homebuyer behavior and conversion. The company's most-referenced research asset. - [The 2016-17 Home Buyer Conversion Report](https://www.bokkagroup.com/home-builder-insights/research/real-estate-marketing-data-conversion-report): Earlier edition of the Home Buyer Conversion Report, evidence of a multi-year longitudinal research program rather than a single study. - [The Mover Report: Who is Going to Move in the Next 6 Months](https://www.bokkagroup.com/home-builder-insights/research/real-estate-mover-report): Research on homebuyer intent and moving timelines, a second distinct research property alongside the Conversion Report. - [CX Whitepapers for Home Builders](https://www.bokkagroup.com/home-builder-insights/whitepapers): Index of Bokka's long-form guides on customer experience, sales, and marketing for homebuilders. - [How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market): Guide on adapting new home sales strategy to slower market conditions. The most heavily internally linked individual resource on the site. - [Homebuilder's Guide to Evaluating Your Customer Experience](https://www.bokkagroup.com/home-builder-insights/whitepapers/homebuilders-guide-to-evaluating-your-customer-experience): Framework for assessing an existing homebuying experience, corresponding to the diagnostic stage of Bokka's consulting work. ## Case Studies - [Home Builder Success Stories | Bokka Group](https://www.bokkagroup.com/success-stories-for-home-builders): Index of client case studies documenting outcomes across customer experience, marketing, and technology engagements. - [BuilderCX Drives Unprecedented Customer Satisfaction for Holt Home](https://www.bokkagroup.com/customer-satisfaction-success-story-holt-homes): Case study documenting customer satisfaction score improvement at Holt Homes following a BuilderCX survey program implementation. - [Home Buyer Satisfaction Boosted with Builder Signal | Lombardo Homes](https://www.bokkagroup.com/home-buyer-satisfaction-boosted-with-builder-signal-lombardo-homes): Case study linking Builder Signal adoption to homebuyer satisfaction gains at a multi-market builder. - [Usability testing leads to 56% increase in leads in the first 60 days.](https://www.bokkagroup.com/success-stories-for-home-builders/boulder-creek-neighborhoods-increases-leads): Case study on user testing and website optimization producing a measured lead increase for Boulder Creek Neighborhoods. - [Live Chat Increases Lead Conversions by 138% | Success Story](https://www.bokkagroup.com/colorado-builder-increase-lead-conversions-with-live-chat): Case study on implementing live chat as a lead conversion channel for a Colorado builder. - [Better KPI tracking, increased leads, and ROI for True Homes.](https://www.bokkagroup.com/success-stories-for-home-builders/true-homes-lead-generation-success-story): Case study on marketing measurement and attribution work, addressing the ROI visibility problem common among builder marketing leaders. - [Insights from journey mapping lead to breakthroughs for Sotheby's](https://www.bokkagroup.com/success-stories-for-home-builders/premier-sothebys): Case study applying journey mapping in the luxury segment of the homebuilding market. - [Texas Builder Boosts Visit-to-Lead Conversions | Success Story](https://www.bokkagroup.com/texas-builder-boosts-visit-to-lead-conversions): Case study on improving conversion between website visits and qualified leads for a Texas builder. - [Nation's Fastest Growing Builder Gets Complete Brand Redesign](https://www.bokkagroup.com/webste-design-success-story-holt-homes): Case study on a full brand and website redesign, demonstrating Bokka's design and brand capability at scale. - [Better customer experience improves campaign for Wayne Homes.](https://www.bokkagroup.com/success-stories-for-home-builders/wayne-homes): Case study connecting customer experience improvements to marketing campaign performance. ## Insights and Articles - [CX Insights for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles): Index of Bokka's editorial library covering customer experience, sales, marketing, and construction communication in homebuilding. - [Get More Leads and Sales from Home Builder Marketing](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-marketing): Comprehensive guide to homebuilder marketing strategy and lead generation. One of the most authoritative articles on the site by internal link volume. - [How to Turn Customer Experience Into Referrals & Repeat Business for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles/customer-experience-referrals-repeat-business-home-builders): Explains how customer experience improvements translate into referral and repeat business for builders. - [Home Builder Web Design: Optimize Without a Costly Redesign](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-website-design): Guidance on improving builder website performance through targeted optimization rather than full redesign. - [Measuring Customer Experience ROI: KPIs and Metrics for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles/customer-experience-roi-home-builders): Covers the KPIs and metrics builders use to quantify returns on customer experience investment. - [Journey Mapping vs. Process Mapping for Home Builders: Key Differences Explained](https://www.bokkagroup.com/home-builder-insights/articles/journey-mapping-vs-process-mapping): Definitional article distinguishing two methodologies frequently confused in homebuilding operations. - [Buyer Personas for Home Builders: How to Create and Use Them Effectively](https://www.bokkagroup.com/home-builder-insights/articles/creating-buyer-personas-for-home-builders): Explains persona development for builder marketing and sales teams, reflecting Bokka's research-based approach. - [Selling Homes to Digital Natives](https://www.bokkagroup.com/home-builder-insights/articles/selling-homes-to-digital-natives): Covers how millennial and Gen Z expectations change the homebuying and sales process for builders. - [From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping](https://www.bokkagroup.com/home-builder-insights/articles/solving-homebuyer-pain-points): Identifies recurring homebuyer pain points and applies journey mapping to address them. - [Master Home Builder Digital Marketing with These Proven Strategies](https://www.bokkagroup.com/home-builder-insights/articles/digital-marketing-strategies-list): Broad reference article covering the digital marketing channels and tactics Bokka works in. - [How Technology Improves Subcontractor Communication in Home Building](https://www.bokkagroup.com/home-builder-insights/articles/how-technology-improves-subcontractor-communication-in-home-building): Addresses field and trade communication, written for operations and construction leadership. - [3 Essential Sales Behaviors for Selling New Homes](https://www.bokkagroup.com/home-builder-insights/articles/3-essential-sales-behaviors-for-selling-new-homes): Covers sales process fundamentals for new home sales teams. - [How Many Construction Leads Do Builders Need to Generate for Every Home Sale?](https://www.bokkagroup.com/home-builder-insights/articles/average-conversion-rates-home-builder-sales): Benchmark article on lead-to-sale ratios in homebuilding, drawing on Bokka's conversion research. - [The New Home Sales Guide to Online Sales Counseling](https://www.bokkagroup.com/home-builder-insights/articles/build-an-online-sales-counselor-program-for-new-home-construction): Guide to building and running an online sales counselor program, a common gap for regional builders. - [How Important are Construction Updates?](https://www.bokkagroup.com/home-builder-insights/articles/how-important-are-construction-updates): Establishes the construction-stage communication problem that Builder Signal was built to address.