# Bokka Group > The Bokka Group is a customer experience agency dedicated exclusively to the homebuilding industry, helping home builders improve the end-to-end homebuying journey through consulting, performance marketing, and proprietary technology. Founded in 2001 and headquartered in Denver, Colorado, Bokka Group serves home builders across the United States. The company committed fully to the homebuilding market in 2005, phasing out all non-builder clients. Its primary clients are VPs and Directors of Sales and Marketing, Customer Experience leaders, Owners and CEOs, and Operations executives at regional and national homebuilding companies. Bokka has been recognized on the Inc. 5000 list of fastest-growing private companies. Bokka's core differentiators are its exclusive focus on homebuilding, proprietary technology platforms (Builder Signal for construction communication and BuilderCX for buyer satisfaction surveys), and its Home Buyer Conversion Report, a research study on homebuyer behavior and digital conversion benchmarks. Services are delivered as an integrated combination of consulting, marketing, and technology rather than as siloed offerings. ## Homepage - [Bokka Group | Customer Experience Agency for Home Builders](https://www.bokkagroup.com/): The primary entry point for the business, summarizing Bokka's mission to improve the new home buying experience and its three core service areas: consulting, marketing, and technology. ## Core Services - [Customer Experience Services for Home Builders and Construction](https://www.bokkagroup.com/customer-experience-services-home-builders-construction): The top-level service hub page describing Bokka's integrated approach to CX consulting, marketing, and technology for home builders. - [Home Builder Marketing Services | Stand Out & Boost Sales](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services): Describes Bokka's marketing services including lead generation, website design, SEO, digital campaigns, and content creation, with a focus on improving lead quality and conversion rates. - [Home Builder Construction Consulting Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services): Covers Bokka's consulting offerings including customer journey mapping, sales process optimization, and CX strategy for home builders. - [Customer Satisfaction Surveys & Experience Management for Home Builders](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys): Describes Bokka's survey and feedback programs for home builders, including NPS and CSAT measurement throughout the homebuying journey. - [Journey Mapping Services for Home Builders | Understand Your CX](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services/journey-mapping-services): Details Bokka's journey mapping consulting service, which documents and analyzes buyer touchpoints to identify friction and improve experience outcomes. - [Customer Satisfaction Surveys for Home Builders](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys/buildercx-home-builder-surveys): Product-level detail on BuilderCX, Bokka's homebuyer survey platform, including how it captures buyer sentiment and surfaces actionable data for builders. - [Digital Media Services for Home Builders](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services/digital-media-services-for-home-builders/): Covers Bokka's paid digital media services, including strategy, placement, and performance tracking for home builder advertising campaigns. ## Products - [Builder Signal - Construction Communication Software App](https://www.bokkagroup.com/builder-signal-construction-communication-software): Primary product page for Builder Signal, Bokka's proprietary construction communication platform that delivers photo and video progress updates to homebuyers during the building process. - [Features of Builder Signal Construction Updates App](https://www.bokkagroup.com/builder-signal-construction-communication-software-features): Lists the feature set of Builder Signal, including update delivery, in-app messaging, buyer-facing homeowner websites, and administrative tools. - [Get the Guide: Best Practices for Construction Updates](https://www.bokkagroup.com/builder-signal-construction-communication-software/get-the-guide): A gated resource outlining recommended practices for sending construction updates to homebuyers using Builder Signal. - [Customer Satisfaction Surveys for Home Builders | BuilderCX](https://www.bokkagroup.com/home-builder-customer-surveys/buildercx): Standalone product page for BuilderCX, describing its function as a homebuyer survey and feedback system designed specifically for the homebuilding market. ## About - [We're Bokka, a customer experience agency for home builders](https://www.bokkagroup.com/about-us): Describes Bokka's founding story, leadership team, company values, and its exclusive focus on the homebuilding industry since 2005. - [4-Step Process for Improving the Home Building Experience](https://www.bokkagroup.com/about-us/4-step-process-for-improving-home-building-experience): Outlines Bokka's proprietary methodology for diagnosing and improving the homebuying experience across consulting, marketing, and technology. - [Contact us. Let's improve your Home Building Experience.](https://www.bokkagroup.com/contact): Primary contact and consultation request page for prospective builder clients. ## Success Stories - [Home Builder Success Stories | Bokka Group](https://www.bokkagroup.com/success-stories-for-home-builders): Hub page indexing Bokka's client case studies across marketing, CX, and technology engagements with home builders. - [Better KPI tracking, increased leads, and ROI for True Homes.](https://www.bokkagroup.com/success-stories-for-home-builders/true-homes-lead-generation-success-story): Case study documenting improved marketing attribution, lead volume, and ROI outcomes for True Homes through Bokka's marketing services. - [BuilderCX Drives Unprecedented Customer Satisfaction for Holt Homes](https://www.bokkagroup.com/customer-satisfaction-success-story-holt-homes): Case study showing how Holt Homes used BuilderCX surveys and Bokka's CX programs to surpass corporate NPS goals, including a named quote from Lizzie Levin, VP Sales, Marketing and CX. - [Usability testing leads to 56% increase in leads in the first 60 days.](https://www.bokkagroup.com/success-stories-for-home-builders/boulder-creek-neighborhoods-increases-leads): Case study for Boulder Creek Neighborhoods documenting a 56% lead increase following website usability testing and optimization by Bokka. - [Better customer experience improves campaign for Wayne Homes.](https://www.bokkagroup.com/success-stories-for-home-builders/wayne-homes): Case study covering how Bokka's marketing and CX work improved campaign performance and buyer experience outcomes for Wayne Homes. - [Insights from journey mapping lead to breakthroughs for Sotheby's](https://www.bokkagroup.com/success-stories-for-home-builders/premier-sothebys): Case study showing how buyer journey mapping with Bokka produced measurable CX improvements for Premier Sotheby's International Realty. - [Home Buyer Satisfaction Boosted with Builder Signal | Lombardo Homes](https://www.bokkagroup.com/home-buyer-satisfaction-boosted-with-builder-signal-lombardo-homes): Case study documenting how Lombardo Homes used Builder Signal to improve homebuyer satisfaction during the construction phase. ## Research and Whitepapers - [CX and Marketing Research for Home Builders](https://www.bokkagroup.com/home-builder-insights/research): Hub page for Bokka's published research, including the Home Buyer Conversion Report series and other homebuilding market studies. - [CX Whitepapers for Home Builders](https://www.bokkagroup.com/home-builder-insights/whitepapers): Hub page for Bokka's downloadable whitepapers covering sales strategy, customer experience evaluation, and online sales counseling. - [The 2024 Home Buyer Conversion Report](https://www.bokkagroup.com/home-builder-insights/research/real-estate-marketing-data-conversion-report-2023-24): The most current edition of Bokka's annual research study on homebuyer behavior, digital conversion benchmarks, and marketing performance data for home builders. - [How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market): Whitepaper providing tactical guidance for home builders on maintaining sales performance in a slowing market environment. - [Homebuilder's Guide to Evaluating Your Customer Experience](https://www.bokkagroup.com/home-builder-insights/whitepapers/homebuilders-guide-to-evaluating-your-customer-experience): Whitepaper outlining a framework for home builders to assess and benchmark their current customer experience programs. ## Insights Hub - [CX Insights, Research, and Whitepapers for Home Builders](https://www.bokkagroup.com/home-builder-insights): The primary content hub for Bokka's published articles, research reports, and whitepapers on homebuilder CX, marketing, and sales topics. ## Articles - CX, Communication, and Strategy - [How to Turn Customer Experience Into Referrals & Repeat Business for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles/customer-experience-referrals-repeat-business-home-builders): Covers the relationship between homebuyer experience quality, referral generation, and repeat purchase behavior for home builders. - [Journey Mapping vs. Process Mapping for Home Builders: Key Differences Explained](https://www.bokkagroup.com/home-builder-insights/articles/journey-mapping-vs-process-mapping): Explains the distinction between journey mapping and process mapping, and when each approach applies to improving the homebuying experience. - [From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping](https://www.bokkagroup.com/home-builder-insights/articles/solving-homebuyer-pain-points): Identifies the five most common sources of homebuyer frustration and describes how journey mapping is used to address each one. - [Customer Satisfaction Metrics in Construction: The Home Builder's Guide to KPIs, NPS vs CSAT, and Benchmarking](https://www.bokkagroup.com/home-builder-insights/articles/customer-satisfaction-metrics-construction-home-builder-kpis): Defines key customer satisfaction metrics relevant to home builders, explains NPS and CSAT, and provides benchmarking context for the industry. - [What is customer journey mapping for home builders?](https://www.bokkagroup.com/home-builder-insights/articles/customer-journey-mapping-for-home-builders): Foundational explanation of customer journey mapping as applied to the homebuilding context, including methodology and business outcomes. - [Rethinking the Funnel: What Builders Can Learn from Influence Maps](https://www.bokkagroup.com/home-builder-insights/articles/rethinking-the-funnel-what-builders-can-learn-from-influence-maps): Argues for moving beyond traditional funnel thinking to influence-map frameworks that better reflect how homebuyers research and decide. - [Why Poor Construction Communication is Killing Your Referrals](https://www.bokkagroup.com/home-builder-insights/articles/why-poor-construction-communication-is-killing-your-referrals): Connects gaps in construction-phase communication to reduced referral rates and explains how proactive updates protect builder reputation. - [How Important is Communication During Construction?](https://www.bokkagroup.com/home-builder-insights/articles/how-important-is-communication-during-construction): Examines the impact of communication frequency and quality during the construction phase on homebuyer satisfaction and post-close outcomes. - [Introducing Builder Signal 2.0: Elevating Customer Satisfaction During Construction](https://www.bokkagroup.com/home-builder-insights/articles/builder-signal-2.0-elevating-customer-satisfaction-during-construction): Announces Builder Signal 2.0 and describes the new features and improvements introduced in this version of the construction communication platform. ## Articles - Marketing and Digital Strategy - [Get More Leads and Sales from Home Builder Marketing](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-marketing): Comprehensive overview of home builder marketing strategy, covering digital channels, lead generation, and conversion tactics specific to the homebuilding industry. - [Selling New Construction Homes: Strategies for Success](https://www.bokkagroup.com/home-builder-insights/articles/selling-new-construction-homes-tips-strategies): Covers sales strategies, buyer communication practices, and process improvements specific to selling new construction homes. - [Discover How AI Is Transforming Home Builder Marketing](https://www.bokkagroup.com/home-builder-insights/articles/how-ai-is-changing-home-builder-marketing): Examines how artificial intelligence tools are being applied to home builder marketing, including practical use cases and limitations. - [Home Builder Web Design: Optimize Without a Costly Redesign](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-website-design): Covers website optimization strategies for home builders, including UX improvements, conversion rate tactics, and design principles specific to builder sites. - [How Many Construction Leads Do Builders Need to Generate for Every Home Sale?](https://www.bokkagroup.com/home-builder-insights/articles/average-conversion-rates-home-builder-sales): Provides conversion rate benchmarks for home builders, covering the lead-to-appointment and appointment-to-sale ratios drawn from Bokka's research. - [Master Home Builder Digital Marketing with These Proven Strategies](https://www.bokkagroup.com/home-builder-insights/articles/digital-marketing-strategies-list): Comprehensive guide to digital marketing channels and tactics for home builders, including SEO, paid media, email, and content strategy. - [Marketing for Builders: The 5-Step Strategy That Works](https://www.bokkagroup.com/home-builder-insights/articles/boost-your-home-builder-marketing): Long-form strategic guide covering Bokka's five-step marketing framework for home builders, from audience targeting through conversion and retention. - [Buyer Personas for Home Builders: How to Create and Use Them Effectively](https://www.bokkagroup.com/home-builder-insights/articles/creating-buyer-personas-for-home-builders): Explains how home builders can develop and apply buyer personas to improve marketing targeting, messaging, and conversion performance. - [The New Home Sales Guide to Online Sales Counseling](https://www.bokkagroup.com/home-builder-insights/articles/build-an-online-sales-counselor-program-for-new-home-construction): Covers how home builders can build and optimize an Online Sales Counselor (OSC) program, including staffing, process, and technology recommendations.