This goes to show, that sometimes it's not about building something new, but about making the most of what you've got. A website audit can be the missing puzzle piece in your homebuilding marketing strategy.
A website audit is an in-depth evaluation of your website's performance, functionality, and overall effectiveness. It takes into account user feedback, website analytics, and industry best practices to identify strengths, weaknesses, and areas for improvement.
The purpose: to create a remarkable online presence that captivates prospects and drives leads and sales.
Building it from scratch takes a lot of time and money. But over time it becomes dated and doesn't perform as well as when it was first built. Instead of tearing it down and building a new one, it might make more sense to do a remodel. So you need to take stock of what you have that's working, and what's not.
This is exactly where a website audit becomes invaluable.
By conducting a website audit, you gain valuable insights into:
With data-driven recommendations and industry best practices, a website audit is a home builder's essential tool for staying competitive in the market. It establishes your website as a powerful asset, attracting and engaging customers, and driving leads and appointments like never before.
Many home builders jump straight to redesigning their website when things aren’t performing well. But without understanding the root causes, a makeover can be like painting over cracks—it hides problems without fixing them. This can lead to wasted budget, time, and effort—and ultimately fewer leads.
A strategic website audit allows you to diagnose your site’s issues thoroughly before making changes. It goes beyond just visual appeal and examines how visitors interact with your site, how fast it loads, how well it ranks, and much more. This initial step sets the foundation for success and avoids costly missteps.
At Bokka Group, we see audits as more than just technical checklists. They align closely with improving the overall homebuyer’s journey online, which is vital for those of you who want to stand out and convert more leads in a competitive market.
If you’ve ever felt like website decisions are based on hunches or gut feelings, you’re probably right. Just know that’s a common but costly mistake. Guesswork leads to wasted resources and missed opportunities because you’re not focused on where your site really needs improvement.
Our 2024 Home Buyer Conversion Report reveals the key factors that influence homebuyers’ decisions online. And most importantly, a customized website audit applies those broad insights specifically to your website—identifying exactly what hurts or helps your unique visitors convert.
With competition from large portals like Zillow and Redfin, plus national builders with seemingly endless budgets pouring marketing dollars online, your website must be optimized thoughtfully. An audit identifies where you lag and gives you a clear action plan to improve lead generation, appointment setting, and brand reputation.
User experience is all about making your website work well for your customers. It's like being a good host when someone visits your home. You want to make sure they find everything easily, feel comfortable, and enjoy their visit. For builders, this is super important. In a crowded market, you need your website to stand out and make a positive impression.
When you focus on user experience, you help build trust with your audience. People are more likely to buy from you if they can navigate your site without issues and enjoy the experience. By taking care of your visitors, you'll build lasting relationships and drive more sales. There are several key things to look for during the audit.
Poor UX leads to high bounce rates and lost leads, which directly impacts sales. An audit identifies these friction points and shows you exactly how to fix them.
First impressions are crucial, and that's where a good user interface comes in. Think of it as the decor and layout of your website - it needs to be welcoming and attractive.
For home builders, a well-designed UI shows you're professional and trustworthy. It's like having a tidy, well-decorated model home that people want to explore. When your website looks good and is easy to use, visitors feel confident and curious. They're more likely to check out what you have to offer, get in touch, and even buy from you. By creating a striking and user-friendly interface, you make a strong impression that leads to more inquiries and sales.
We also emphasize how a consistent UI builds brand recognition and can set your company apart from competitors. A professional look signals trustworthiness to visitors, making them feel more comfortable engaging with your site.
Conversion rate optimization, or CRO for short, is like turning a welcome mat into a doorway. It's all about getting more website visitors to become customers. For home builders, this means changing a few things on your site to make it easier for people to take the next step.
This could be filling out a contact form, signing up for a newsletter, or even putting down a deposit. By tweaking things like your call-to-actions and landing pages, you can guide more visitors toward doing what you want them to do. The goal is to create a smooth and compelling path that leads visitors to become customers. Done right, CRO can help your homebuilding business grow and succeed.
While UX, UI, and CRO focus on the visitor’s experience and conversion, Technical Performance & SEO ensure that the site runs smoothly, loads fast, and ranks well on search engines.
Our audit covers:
Technical excellence is critical to user satisfaction and search visibility, and also directly impacts conversion rates. Many builders don’t realize how a slow or insecure website costs them leads daily.
Our process focuses on delivering clear, prioritized insights tailored to your business:
Texas Builder:
Initially had only a 0.19% Visit-to-Lead conversion despite good traffic. Our audit revealed UX and CTA issues that were causing visitors to leave without converting. Post-implementation, they enjoyed:
Colorado Builder:
Focused on increasing qualified leads without merely driving more traffic. After implementing a Live Chat feature—an enhancement identified through the audit—their website conversions increased by 138%. This demonstrates how targeted optimizations discovered through a thorough audit can lead to real, measurable growth.
An audit doesn’t just help refine your website — it informs the broader strategies that drive your business forward.
Our 2024 Home Buyer Conversion Report complements these strategies by providing data on what features and content resonate most with different buyer demographics, ensuring your investment in improvements is precise and impactful.
You've seen how a website audit can boost your business. The next step is to make it happen with the right partner. At Bokka, we're your go-to experts for digital success in the homebuilding industry. Our specialized team crafts tailored audit strategies, deep analysis, and practical recommendations to boost leads and sales. We're not just consultants – we'll work with you side by side to make your website the best it can be.
Remember, a brand-new website isn't always the solution. Often, a detailed website audit is the golden ticket to boosting your online presence and taking your homebuilding marketing to the next level. Just send us a message - we're ready to go there with you.