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D_The 5 Best Practices for Sending Builder Signal Updates

5 things Builder Admins and Builder App Users making construction updates can do to deliver the best possible customer experience during construction.

  1. Be Consistent
    Pick a day and time of the week and do your best to send updates and make it a priority to stick to the schedule consistently. By establishing a routine, you demonstrate dependability, but also enhance the overall communication experience that fosters a sense of trust and engagement. Aim to send your updates later in the week as a way to summarize the week's activities and prepare them for a potential weekend visit to their home.
  2. Personalize Your Message
    Use your buyer(s) names in every update. This personal touch makes communication more engaging and shows you value them as a customer. Personalization also helps build stronger connections and rapport.
  3. Send Multiple Photos
    Buyers appreciate receiving several photos in their updates. Tell a story by including 5-10 photos in each update.
    If you're using video, you must limit it to 1 video per update with max length of 1 min or 100MB.
  4. Educate Your Buyers
    Look for opportunities to inform your buyer about your building process. Explain the details of why you do what you do. By sharing your expertise, you builder customer confidence and trust.
  5. Compliment Your Buyers
    Seek out moments to offer a sincere compliment in your update. This could be a custom feature of their floorplan or choices they made during the design process. Paint colors, flooring options and other design elements are great opportunities to affirm the customer made excellent decisions and will truly love their new home. This also helps reduce any feelings of buyer's remorse the customer may feel from time-to-time.