---
title: Customer Experience is the story your customers tell their friends
description: In this podcast episode, Jimmy Diffee talks about the true meaning of customer experience and why it's important to the future of homebuilding.
---

[CX Insights for Home Builders ](https://www.bokkagroup.com/home-builder-insights/articles)

# [Customer Experience is the story your customers tell their friends](https://www.bokkagroup.com/home-builder-insights/articles/cx-story-customers-will-tell-their-friends)

 Written by [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) | Oct 27, 2020 5:35:37 AM

If you're like most people in the building industry, you've heard the phrase *Customer Experience* used a lot lately. Whether it's to describe your company's mission, brand positioning, or approach to managing customer reviews,  the term Customer Experience, or CX for short, gets thrown around a lot. But what does it really mean? And why should it matter to the future of the home building industry? Recently I was asked to talk about these issues on Greg Bray and Kevin Weitzel's *Home Builder Digital Marketing Podcast. *

## Here's a preview of what we discuss in the episode:

- Tell us something that a lot of people don’t know about you.
- How do you define the phrase "Customer Experience?”
- Why should a builder care about this idea of customer experience?
- What types of benefits have builders seen when they have made a focused effort to improve their customer experience?
- What are common areas where builders fall short with their customer experience?
- What challenges do builders run into when they are trying to improve their customer experience?
- How can a builder measure their current customer experience today?
- How do you seen the home buyer experience evolving in the future, specifically related to buying homes online?

## Listen to the full podcast now:

[View full post](https://www.bokkagroup.com/home-builder-insights/articles/cx-story-customers-will-tell-their-friends)

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