Insights from Bokka: Jimmy Diffee

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Articles Marketing strategy Lead conversion Lead nurturing

Jimmy Diffee
by Jimmy Diffee

Get More Leads and Sales from Home Builder Marketing

Does it ever feel like there are too many home builder marketing tactics to keep up with?  And which of them work best for your budget?

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Articles Customer experience Home Builder CX

Jimmy Diffee
by Jimmy Diffee

13 Tips for Builders to Improve Customer Experience

While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be extremely daunting. Technology moves quickly and we often find ourselves in a position where the[...]

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Articles Data collection Lead conversion

Jimmy Diffee
by Jimmy Diffee

Is "Lead Intelligence" the Next Big Thing for Builders?

As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead intelligence? More importantly, what can it do for home builders?

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Articles Customer experience Journey mapping Personalization User research

Jimmy Diffee
by Jimmy Diffee

Using construction software to improve customer satisfaction

Your construction software may be good at scheduling. But is it good at keeping customers happy?

A few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. An important[...]

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Builder culture Articles Marketing strategy Customer experience Journey mapping Voice of the customer Personalization User research

Jimmy Diffee
by Jimmy Diffee

Want better reviews? Create a unified customer experience

Bad reviews come from broken experiences.

Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]

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Builder culture Articles Marketing strategy Customer experience Journey mapping Sales Voice of the customer Personalization

Jimmy Diffee
by Jimmy Diffee

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences.

But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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