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    Insights from Bokka: Jimmy Diffee

    • Managing the CX Roller Coaster for Homebuyers
      Articles

      Managing the CX Roller Coaster for Homebuyers

      Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]

      Jimmy Diffee on December 05, 2022
      7 min read
    • What a Shoe Store Can Teach You About Home Builder Customer Service.
      Articles

      What a Shoe Store Can Teach You About Home Builder Customer Service.

      A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]

      Jimmy Diffee on October 31, 2022
      6 min read
    • Delivering a 5-Star Home Building Experience
      Articles

      Delivering a 5-Star Home Building Experience

      Take these steps to keep referrals up, customer trust high, and feedback positive COVID has crippled some industries and been a rising tide for[...]

      Jimmy Diffee on April 06, 2022
      6 min read
    • What is customer journey mapping for home builders?
      Articles

      What is customer journey mapping for home builders?

      Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]

      Jimmy Diffee on June 23, 2021
      7 min read
    • Customer Experience is the story your customers tell their friends
      Articles

      Customer Experience is the story your customers tell their friends

      If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]

      Jimmy Diffee on October 27, 2020
      1 min read
    • Builder Digital Marketing Summit: 10/29-11/19
      Articles

      Builder Digital Marketing Summit: 10/29-11/19

      In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital[...]

      Jimmy Diffee on September 23, 2020
      2 min read
    • Buy It Now! The Home Buying Experience of the Future
      Articles

      Buy It Now! The Home Buying Experience of the Future

      Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before online home buying is the new normal. If I told you to[...]

      Jimmy Diffee on June 25, 2020
      5 min read
    • LIVE Q+A: How builders lead remote teams during the COVID-19 pandemic
      Articles

      LIVE Q+A: How builders lead remote teams during the COVID-19 pandemic

      Working from home has become the new normal. For home builders in the 45 states that are still allowing construction to continue, it's a huge change[...]

      Jimmy Diffee on April 08, 2020
      2 min read
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