In keeping with the fast-paced industry, the blog was revamped for 2024 with actionable tips for builders who want to close more deals this year.
Insights from Bokka: Jimmy Diffee
Jimmy Diffee
Jimmy Diffee is the Co-Founder of The Bokka Group, a premier customer experience agency for home builders. With over two decades of industry experience, Jimmy has been pivotal in reshaping how home builders approach customer experience, integrating innovative marketing strategies and advanced technology to enhance the home buying journey. Since co-founding The Bokka Group in 2001, Jimmy has led the company’s evolution from a small interactive division at an ad agency into a dedicated firm working exclusively with top builders and developers to improve the home buying experience. Jimmy’s expertise spans the full spectrum of customer experience (CX), from initial lead generation and nurturing to the final stages of home purchase and move-in. He is a recognized thought leader in the field, contributing regularly to Professional Builder and other leading publications. His insights have also been featured at prominent industry events such as the International Builders’ Show (IBS), PCBC, ECBC, and the Housing Giants Leadership Conference. An advocate for data-driven decision-making, Jimmy has authored numerous articles and guides on effective marketing strategies for home builders. His work in customer journey mapping, digital marketing, and CX strategy has helped countless companies improve their sales processes and customer satisfaction, cementing his reputation as a leading voice in the industry. Connect with Jimmy on LinkedIn to stay updated on his latest insights and contributions to the home building industry: https://www.linkedin.com/in/jimmydiffee/
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Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]
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A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]
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Take these steps to keep referrals up, customer trust high, and feedback positive COVID has crippled some industries and been a rising tide for[...]
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Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]
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If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]
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In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital[...]
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Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before online home buying is the new normal. If I told you to[...]