The classic marketing funnel has been the go-to model in home building for years. At Bokka, we rely on it too. Start with awareness to attract[...]
Insights from Bokka: Jimmy Diffee
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Jimmy Diffee
Bokka Co-Founder
Jimmy Diffee is the Co-Founder of The Bokka Group, a leading authority in the home building industry. With over 20 years of experience, Jimmy has revolutionized the home buying experience through innovative marketing strategies and cutting-edge technology. He is a sought-after speaker at major industry events, such as the International Builders’ Show and PCBC, and a regular contributor to leading publications like Professional Builder.
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If you’ve ever scrolled through a competitor home builder’s website wondering, “Why do some builder web sites look amazing while others... well,[...]
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In today’s homebuying market, customer expectations are higher than ever — especially during the construction process. Homebuyers aren’t just excited[...]
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The warranty phase is arguably the most crucial and challenging part of a new home buyer's journey. And it can get ugly when things go wrong. Most[...]
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The International Builders' Show (IBS) 2025 was the perfect stage to unveil the latest evolution in home builder communication—Builder Signal 2.0.[...]
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The wait is over. The industry's much-anticipated 2024 Home Buyer Conversion Report is here, delivering the latest insights into what motivates[...]
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In keeping with the fast-paced industry, the blog was revamped for 2024 with actionable tips for builders who want to close more deals this year.
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Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]