--- title: CX Insights for Home Builders | Jimmy Diffee - Bokka Co-Founder description: Jimmy Diffee is the Co-Founder of The Bokka Group, a leading authority in the home building industry. With over 20 years of experience, Jimmy has revolutionized the home buying experience through innovative marketing strategies and cutting-edge technology. He is a sought-after speaker at major industry events, such as the International Builders’ Show and PCBC, and a regular contributor to leading publications like Professional Builder. --- [esc ](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee#) - [What we do](https://www.bokkagroup.com/customer-experience-services-home-builders-construction) - [Consulting Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services) - [Marketing Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services) - [Technology Solutions](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys) - [About Us](https://www.bokkagroup.com/about-us) - [About Bokka](https://www.bokkagroup.com/about-us) - [Our Methodology](https://www.bokkagroup.com/about-us/4-step-process-for-improving-home-building-experience) - [Join Our Team](https://www.bokkagroup.com/careers) - [Success Stories](https://www.bokkagroup.com/success-stories-for-home-builders) - [Insights](https://www.bokkagroup.com/home-builder-insights/articles) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) - [Contact](https://www.bokkagroup.com/contact) - [Join Our Team](https://www.bokkagroup.com/careers) - [Builder Signal](https://www.bokkagroup.com/builder-signal-construction-communication-software) - [Call Us](tel:720-466-7562) - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) © 2026 The Bokka Group, Inc. 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[Greg Capello](https://www.bokkagroup.com/home-builder-insights/articles/author/greg-capello) (1) - [Jimmy Diffee](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) (31) - [Laura Box](https://www.bokkagroup.com/home-builder-insights/articles/author/laura-box) (2) - [Matt Savoy](https://www.bokkagroup.com/home-builder-insights/articles/author/matt-savoy) (3) - [Michelle Nguyen](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) (5) - [Mike McGuire](https://www.bokkagroup.com/home-builder-insights/articles/author/mike-mcguire) (1) - [Paul Gortzig](https://www.bokkagroup.com/home-builder-insights/articles/author/paul-gortzig) (16) - [Paula Huggett](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) (8) - [Rachel Conn](https://www.bokkagroup.com/home-builder-insights/articles/author/rachel-conn) (4) - [Ron Holt](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) (6) - [Sallie Wright Serene](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) (5) - [Sara Lambert](https://www.bokkagroup.com/home-builder-insights/articles/author/sara-lambert) (4) # Insights from Bokka: Jimmy Diffee ![Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/hubfs/profile-pic%20(10).png) ## Jimmy Diffee ### Bokka Co-Founder Jimmy Diffee is the Co-Founder of The Bokka Group, a leading authority in the home building industry. With over 20 years of experience, Jimmy has revolutionized the home buying experience through innovative marketing strategies and cutting-edge technology. He is a sought-after speaker at major industry events, such as the International Builders’ Show and PCBC, and a regular contributor to leading publications like Professional Builder. - [![Email](https://www.bokkagroup.com/hubfs/Bokka%20Group/Icons/email-icon--red.png) ](mailto:jimmy@bokkagroup.com) - [![LinkedIn](https://www.bokkagroup.com/hubfs/Bokka%20Group/Icons/linkedin-icon--red.png) ](https://www.linkedin.com/in/jimmydiffee/) - [![Measuring Customer Experience ROI: KPIs and Metrics for Home Builders](https://www.bokkagroup.com/hs-fs/hubfs/Business-people-having-a-discussion-in-a-meeting-room.jpg?length=500&name=Business-people-having-a-discussion-in-a-meeting-room.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/customer-experience-roi-home-builders) ###### Articles ## [Measuring Customer Experience ROI: KPIs and Metrics for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles/customer-experience-roi-home-builders) Quantifying the Customer Experience ROI for Home Builders (2025 Update) In 2015, we asked a straightforward question: Is it worth it for home[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on April 16, 2026 10 min read - [![How to Turn Customer Experience Into Referrals & Repeat Business for Home Builders](https://www.bokkagroup.com/hs-fs/hubfs/group-of-middle-aged-ladies-sipping-coffee-and-talking.jpg?length=500&name=group-of-middle-aged-ladies-sipping-coffee-and-talking.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/customer-experience-referrals-repeat-business-home-builders) ###### Articles ## [How to Turn Customer Experience Into Referrals & Repeat Business for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles/customer-experience-referrals-repeat-business-home-builders) All the home builders I know with consistent referrals don’t rely on luck. They've invested blood sweat and tears in them. They earn this reputation[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on January 02, 2026 9 min read - [![Rethinking the Funnel: What Builders Can Learn from Influence Maps](https://www.bokkagroup.com/hs-fs/hubfs/2-marketing-professionals-looking-at-computer-screen-with-sales-funnel-conversions.jpg?length=500&name=2-marketing-professionals-looking-at-computer-screen-with-sales-funnel-conversions.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/rethinking-the-funnel-what-builders-can-learn-from-influence-maps) ###### Articles ## [Rethinking the Funnel: What Builders Can Learn from Influence Maps](https://www.bokkagroup.com/home-builder-insights/articles/rethinking-the-funnel-what-builders-can-learn-from-influence-maps) The classic marketing funnel has been the go-to model in home building for years. At Bokka, we rely on it too. Start with awareness to attract[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on November 03, 2025 5 min read - [![Ultimate Guide to High-Quality Home Builder Photography: Drive Leads and Enhance Your Brand](https://www.bokkagroup.com/hs-fs/hubfs/New-home-photographer-holding-camera-shooting-a-home-exterior.jpg?length=500&name=New-home-photographer-holding-camera-shooting-a-home-exterior.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-photography-drive-leads-high-quality-images) ###### Articles ## [Ultimate Guide to High-Quality Home Builder Photography: Drive Leads and Enhance Your Brand](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-photography-drive-leads-high-quality-images) If you’ve ever scrolled through a competitor home builder’s website wondering, “Why do some builder web sites look amazing while others... well,[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on June 20, 2025 14 min read - [![What Home Builders Are Teaching Us About Improving Customer Communication](https://www.bokkagroup.com/hs-fs/hubfs/Home-Building-Supervisor-standing-on-ladder-smiling-at-camera.jpg?length=500&name=Home-Building-Supervisor-standing-on-ladder-smiling-at-camera.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/what-home-builders-are-teaching-us-about-improving-customer-communication) ###### Articles ## [What Home Builders Are Teaching Us About Improving Customer Communication](https://www.bokkagroup.com/home-builder-insights/articles/what-home-builders-are-teaching-us-about-improving-customer-communication) In today’s homebuying market, customer expectations are higher than ever — especially during the construction process. Homebuyers aren’t just excited[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on May 05, 2025 3 min read - [![Why Warranty is Such an Important Part of the Customer Experience](https://www.bokkagroup.com/hs-fs/hubfs/Person-with-hands-covering-a-house-to-protect-it.jpg?length=500&name=Person-with-hands-covering-a-house-to-protect-it.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/top-thing-builders-get-wrong-with-customer-experience) ###### Articles ## [Why Warranty is Such an Important Part of the Customer Experience](https://www.bokkagroup.com/home-builder-insights/articles/top-thing-builders-get-wrong-with-customer-experience) The warranty phase is arguably the most important part of a new home buyer's journey. And it can get ugly when things go wrong. Most builders refer[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on April 09, 2025 7 min read - [![Introducing Builder Signal 2.0: Elevating Customer Satisfaction During Construction](https://www.bokkagroup.com/hs-fs/hubfs/LinkedIn%20OPT%203.jpg?length=500&name=LinkedIn%20OPT%203.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/builder-signal-2.0-elevating-customer-satisfaction-during-construction) ###### Articles ## [Introducing Builder Signal 2.0: Elevating Customer Satisfaction During Construction](https://www.bokkagroup.com/home-builder-insights/articles/builder-signal-2.0-elevating-customer-satisfaction-during-construction) The International Builders' Show (IBS) 2025 was the perfect stage to unveil the latest evolution in home builder communication—Builder Signal 2.0.[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on March 17, 2025 3 min read - [![Introducing the 2024 Home Buyer Conversion Report](https://www.bokkagroup.com/hs-fs/hubfs/Person-reading-Home-Buyer-Conversion-Report-on-tablet2.jpg?length=500&name=Person-reading-Home-Buyer-Conversion-Report-on-tablet2.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/introducing-the-2024-home-buyer-conversion-report) ###### Articles ## [Introducing the 2024 Home Buyer Conversion Report](https://www.bokkagroup.com/home-builder-insights/articles/introducing-the-2024-home-buyer-conversion-report) The wait is over. The industry's much-anticipated 2024 Home Buyer Conversion Report is here, delivering the latest insights into what motivates[...] [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on December 09, 2024 3 min read - [   Prev ](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee/page/0) - [1 ](https://www.bokkagroup.com/home-builder-insights/articles) - [2 ](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee/page/2) - [3 ](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee/page/3) - [4 ](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee/page/4) - [Next   ](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee/page/2) ## Get in touch We understand the challenges of innovating in an industry not known for great experiences. Tell us your story. [Contact us](https://www.bokkagroup.com/contact-archived) [![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) ## How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. [Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) [![Bokka-logo-reversed](https://www.bokkagroup.com/hs-fs/hubfs/Bokka-logo-reversed.png?width=300&name=Bokka-logo-reversed.png "Bokka-logo-reversed")](https://www.bokkagroup.com/) ##### OUR CONSTRUCTION APP [![Builder-Signal-Logo-Reversed-color](https://www.bokkagroup.com/hubfs/Builder-Signal-Logo-Reversed-color.png "Builder-Signal-Logo-Reversed-color")](https://www.bokkagroup.com/builder-signal-construction-communication-software) ##### What we do We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness. ##### Follow us - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) [Get in touch](https://www.bokkagroup.com/contact) Copyright © 2026 The Bokka Group, Inc. All rights reserved.  |  [hello@bokkagroup.com ](mailto:hello@bokkagroup.com) |  [Privacy](https://www.bokkagroup.com/privacy-policy-data-collection-use-and-security-bokka-group)[mailto:hello@bokkagroup.com](mailto:hello@bokkagroup.com)