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    Articles

    Customer Experience is the story your customers tell their friends

    Jimmy Diffee - Bokka Co-Founder on October 27, 2020
    Tags Builder culture, Marketing ideas and strategies, Customer experience (CX), Journey mapping, New home sales
    1 min read
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    Jimmy-Diffee-Customer-Experience-Podcast
    If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your company's mission, brand positioning, or approach to managing customer reviews,  the term Customer Experience, or CX for short, gets thrown around a lot. But what does it really mean? And why should it matter to the future of the home building industry? Recently I was asked to talk about these issues on Greg Bray and Kevin Weitzel's Home Builder Digital Marketing Podcast.

    Here's a preview of what we discuss in the episode:

    • Tell us something that a lot of people don’t know about you.
    • How do you define the phrase "Customer Experience?”
    • Why should a builder care about this idea of customer experience?
    • What types of benefits have builders seen when they have made a focused effort to improve their customer experience?
    • What are common areas where builders fall short with their customer experience?
    • What challenges do builders run into when they are trying to improve their customer experience?
    • How can a builder measure their current customer experience today?
    • How do you seen the home buyer experience evolving in the future, specifically related to buying homes online?

    Listen to the full podcast now:

    Quick-Tweet this article

    • "The term Customer Experience, or CX for short, gets thrown around a lot. But what does it really mean? And why does it matter to the future of the home building industry?"
    • "Why should a builder care about this idea of customer experience?"

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    Jimmy Diffee - Bokka Co-Founder

    Jimmy Diffee

    Bokka Co-Founder

    Jimmy Diffee is the Co-Founder of The Bokka Group, a leading authority in the home building industry. With over 20 years of experience, Jimmy has revolutionized the home buying experience through innovative marketing strategies and cutting-edge technology. He is a sought-after speaker at major industry events, such as the International Builders’ Show and PCBC, and a regular contributor to leading publications like Professional Builder.

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