Our proven process to help home builders improve their customer experience

4-step-process-to-improved-CX
Without a structured plan, you are doing nothing more than chasing fads (or worse, your competitors). You would never build or sell a home without proper market evaluation and planning. In the same way, meaningful improvements to the home buying experience require a structured process for achieving results.

Our 4-Step Process

1) Discover and Assess

Our work is founded on the knowledge and understanding we capture early in the process through discovery. We begin peeling back the layers of your customer experience from the very beginning. Whether you’re looking to fully detail your customer journey through Journey Mapping, or want an assessment of how you’re doing in a specific area (i.e. marketing/sales), we will work with you and your team to assess the experience you’re currently delivering, and identify ways to improve.

2) Define the Plan

With the context and knowledge of your goals and desired outcomes, we begin applying tools like our Customer Experience Canvas and Digital Marketing Canvas to bring your plan to life in a visual and tangible format.

3) Identify Quick Wins

We know how hard it can be to take action on large initiatives. Our plan is to identify “low hanging fruit” to help you start small and create momentum. For decades, we’ve helped builders large and small innovate the experience, so we have a solid understanding of what works and doesn’t in this industry. We apply this knowledge to help you make valuable changes right away. Whether it’s staffing an online sales program or responding to warranty requests, we’ll be your trusted guide.

4) Implement and Evaluate

By focusing on what matters most to you, we help close the gap between what the experience should be and what it really is. Whether as a trusted advisor to executives or as a hands-on coach for front-line workers, we partner with you to put processes into action and develop systems for getting customer feedback on a regular basis. This feedback loop is what continually informs our management and analysis of what’s working and what’s not.

Want to know more about how this
process can benefit you?

Get in touch

“Thank you for always looking out for Wayne Homes, for always wanting the best for us! Your knowledge, advice and guidance has been invaluable and is the main reason we are performing so well.”

– Maurie Jones, VP/Marketing, Wayne Homes

“We continue to be impressed by their strategic focus and customer service, and we consider Bokka a key partner…they truly are a leader in their field.”

– Mark Wilson, President, London Bay Homes

“I am happy to report that, with the help, creativity, knowledge, and dedication of the entire Bokka team…we beat our sales goal.”

– Jessica Champlin, Director of Marketing, Boulder Creek Neighborhoods

“I was a little wary at first because it was all new, but with your team’s help it has been a very easy transition and takes a lot of the stress off of everyone because things are often done ahead of schedule, which makes my life much easier.”

– Liz Reuth, Digital Strategy Manager, Neal Communities

SUCCESS STORY

Insights from customer research and journey mapping lead to breakthrough campaign for Premier Sotheby's International Realty.

SUCCESS STORY

PPC strategy for top 100 home builder delivers over 4,500 leads in 20 months. Conversion rate jumps from 1% to 11%.

SUCCESS STORY

Usability testing insights lead to 56% increase in leads in the first 60 days for Denver-based Boulder Creek Neighborhoods.