How one builder transformed their online engagement and turned passive visitors into qualified leads—without increasing traffic.
Builder Overview
Ashlar Homes is a top-5 Kansas City home builder recognized for delivering high-quality, affordably priced homes with a personalized touch. With a strong reputation for community engagement and craftsmanship, Ashlar wanted to amplify its digital presence and increase engagement with qualified buyers.
Challenge:
Despite having a strong brand and a solid referral business, Ashlar Homes was not achieving the online performance it needed to support its growth goals. Specific challenges included:
- Low website user traffic and engagement
- Limited lead opportunities despite steady marketing spend
- Lack of segmentation and nurturing for website visitors
- Limited data and poor visibility into the actual performance of their marketing
Services Provided:
- Customer Experience Solutions: Real-time chat support, optimized for home buyers
- Lead Capture Optimization: Chat-to-lead conversion tracking and analytics
- Sales Funnel Enhancements: Increased engagement at the top and middle of the funnel
Ashlar turned to Bokka Group to develop a scalable, inbound marketing strategy focused on qualified traffic growth and lead conversion.
Results: January 1 – May 31, 2025
- 1,300% Growth in Website Users
- 120% Increase in Total Site Visits
- 350% Growth in Leads Generated
Ashlar Homes saw increased repeat visits and deeper user engagement through targeted content, while a more strategic mix of media and campaigns, paired with improved calls-to-action, drove a significant boost in qualified leads.
Key Outcomes
- Better Quality Leads – Automated segmentation and follow-up reduced time wasted on unqualified leads.
- Faster Lead Response – New systems empowered the team to respond within minutes of form submission.
- Tighter Sales & Marketing Alignment – Shared dashboards ensured real-time adjustments and a collaborative feedback loop.
You Can Get Similar Results
Looking to generate more qualified leads and dramatically grow your digital presence?
Let’s talk about how Bokka Group can do the same for you.