How a redesigned digital experience led to higher engagement and more qualified leads
Builder Overview
Scarmazzi Homes, a Pittsburgh-area builder known for luxury patio homes and low-maintenance living, partnered with the Bokka Group to improve the digital homebuyer experience. Despite solid website traffic, key community pages weren’t converting as effectively as they could. Bokka identified an opportunity to redesign these pages with a sharper focus on user experience, mobile usability, and clearer calls to action. Within just one month, lead conversions and phone inquiries rose significantly.
Challenge:
Scarmazzi’s community pages attracted traffic, but visitors often struggled to find key information—pricing, availability, or how to get in touch. The layout didn’t support quick decisions or easy next steps, especially on mobile. The team knew the experience didn’t match the brand’s values of simplicity and transparency.
- Poor user experience
- Not based on industry best-practices
- Very few prospects converting to leads
- Critical info was buried and difficult to find
Objectives:
- Improve form submission rates
- Increase phone inquiries from motivated buyers
- Reflect the brand’s focus on clarity, ease, and quality
Solution: A Smarter, Mobile-First Page Design
Bokka led a ground-up redesign of Scarmazzi’s community pages, focusing on industry best practices:
Simplified Navigation
Important content—like amenities, pricing, models, and quick move-ins—was reorganized for easy scanning and faster decision-making.
Stronger Calls-to-Action
Mobile-friendly forms and tap-to-call buttons were placed prominently to guide buyers toward next steps.
Mobile-First Optimization
Design prioritized speed and thumb-friendly interaction zones, knowing most visitors came from mobile.
Prioritized Content
Lifestyle highlights, community maps, and inventory homes were placed up front to create a stronger emotional connection with buyers.
Results
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>25% Increase in Form Submissions – More users completed inquiry forms after improvements in layout and CTA visibility.
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>158% Increase in Phone Calls – Click-to-call design on mobile led to a major spike in direct contact from interested buyers.
Impact
The redesigned community pages showed how thoughtful UX and mobile strategy can directly influence lead volume and buyer engagement. Scarmazzi Homes saw measurable results in just 30 days—while also delivering on its promise of a stress-free path to homeownership.
Key Takeaways for Builders
- Community pages should drive action, not just share information
- Optimizing for mobile is no longer optional—it’s critical
- Small UX improvements can lead to big gains in conversions
You Can Get Similar Results
Want to improve your own community pages?
Let’s talk about how the Bokka Group helps builders like Scarmazzi Homes turn their websites into lead-generation engines
FAQs
What exactly was changed on the community pages?
We redesigned the layout to prioritize key buyer information—like pricing, floorplans, availability, and lifestyle highlights. We also added clearer calls-to-action and made the pages easier to use on mobile.
Why focus on community pages instead of the homepage?
Community pages are often where serious buyers spend the most time. Improving these high-intent pages delivers faster ROI by reducing friction at a critical stage in the buyer journey.
What role did mobile optimization play in the results?
A major one. Most traffic came from mobile, so we simplified navigation, increased load speed, and added tap-to-call functionality—leading to a 158% jump in phone inquiries.
How long did it take to see results?
Improvements were visible within the first 30 days of launch, including significant increases in both form submissions and direct calls.
Can these results be replicated with other builders?
Yes. While every builder and audience is different, applying smart UX, mobile-first design, and better content strategy consistently leads to improved performance across the board.