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Customer Satisfaction Surveys for Home Builders | BuilderCX
Why builders choose BuilderCX
Homebuyers evaluate more than just the home, they analyse the entire experience. A breakdown in communication can lead to frustration. When expectations are set clearly and updates are proactive, buyers become loyal advocates.
- In-journey, not just post-close: Get feedback from contract to warranty, so you can fix problems before they become reviews.
- Real-time routing: Each completed survey is sent directly to the right person in sales, design, construction, or service, with the full response included. No logins or chasing links required.
- Dashboards that drive action: Department-specific KPIs and trend views show exactly where improvements will have the most impact.
- Tailored to your workflow: Survey timing, question sets, and integrations are customized around your processes and not the other way around.
- Proven partnership: Two decades of homebuilding-only expertise, combined with enterprise-grade Qualtrics tech.
How BuilderCX works
Every builder has a different process. We align surveys with your real milestones from sales appointments, design selections, key construction stages, closing, and warranty touchpoints. Buyers can respond through text, email, or phone, whichever they prefer. Capturing reactions in the moment delivers authentic, actionable feedback instead of vague memories weeks later.
Survey notifications are assigned directly to the responsible team member, ensuring each one is actionable and addressed promptly. A comment about finishes goes to design, while a scheduling concern goes to construction. Every notification drives action, not just awareness.
That instant routing turns what could have been a delayed complaint into an immediate opportunity to reassure and resolve.
From Feedback to Measurable Change
BuilderCX translates customer feedback into clarity for every department:
- Sales / OSC teams track expectation setting and handoff quality.
- Design sees where selections or change orders cause friction.
- Construction monitors communication cadence and milestone updates.
- Warranty identifies trends before they trigger repeat calls.
These insights drive not only higher satisfaction but also more efficient operations, increased referrals, and greater revenue.
“Bokka helped us transform our customer experience program and surpass our corporate NPS goals. We love our partnership.”— Lizzie Levin, Senior VP of Sales, Marketing & CX, Holt Homes
Seamless Integration and Results You Can See
BuilderCX connects with your existing CRM and scheduling systems including Salesforce to automate survey triggers and data flow. That means fewer manual steps, cleaner data, and faster action across your teams.
The outcome is fewer escalations, more referrals, and a stronger brand reputation built on trust. And because it’s powered by Qualtrics, your data stays secure from end to end.
Getting Started
Rolling out BuilderCX is simple.
We begin by mapping your customer journey and KPIs, then design survey templates and notifications that match your process. Once integrated, your teams receive onboarding and ongoing optimization support. Most builders start seeing measurable improvement within the first survey cycles.
If you’re ready to build a real Voice of the Customer program, one that turns feedback into growth, let's talk.
Ready to see BuilderCX in action?
Let’s design a VoC program around your buyers and your business.