Michigan and Missouri based Lombardo Homes streamlines buyer communication and boosts satisfaction with a centralized platform.
Builder Overview
Lombardo Homes, a regional builder with communities across Michigan and Missouri, takes pride in their customer-first approach. With a growing number of homes under construction at any given time, maintaining consistent communication with every buyer has become increasingly challenging.
Challenge:
Lombardo’s team was committed to sending weekly updates. However, scaling their home status tracker program and managing them across multiple communities and builders created gaps. Some updates went out late, others missed key milestones, and leadership had no reliable way to verify consistency.
- Inconsistent or delayed construction updates leading to buyer frustration
- Manual update process made it difficult to scale across multiple communities
- Limited visibility for managers into whether communication was happening consistently
- Increased buyer inquiries and follow-ups due to lack of proactive information
Solution: Builder Signal
Builder Signal provided Lombardo with a centralized platform to streamline weekly buyer updates. Each homeowner receives a personalized website, showcasing a visual timeline of their home’s progress. Most importantly, the Administrative Dashboard gave managers real-time visibility into update activity, ensuring every buyer got the attention they deserved.
Impact:
- 100% visibility into update activity
- Significant reduction in buyer follow-up inquiries
- Empowered teams with data to coach and improve consistency
- Buyers are more engaged and confident during the build process
“Everyone sees the value. Customers love it. It’s now easier to deliver the kind of updates that build real trust.”
— Mel Cervin, Marketing Leadership, Lombardo Homes
Final Thought:
Builder Signal didn’t just solve a communication problem. It helped Lombardo deliver a better, more transparent experience and reinforced their brand promise to keep buyers informed every step of the way.