Align Around the Experience

In order to differentiate from the competition, you need to think differently as an organization. Put the customer first, every time. This isn’t an easy task in the home building industry. There are countless moving parts, and pressure from all directions to sell more homes, reduce construction times and minimize defects.

We understand the challenges home builders face.

We’ve worked with builders large and small to get everyone speaking the same language – creating alignment around the customer experience.

How we help you align around the experience:

Journey Mapping

Journey Mapping

Bring together your entire team to visualize the buying journey from the customer’s perspective, across all touchpoints they have with you. This creates alignment around the experience you’re delivering and allows you to prioritize the most important improvements. > Learn about our journey mapping services

Vision alignment

Tap into our industry expertise and ensure your vision for customer service resonates with the entire team. After our Advisory Services sessions, builder executives tell us they value having a guide they can trust to meaningfully change the experience of buying, building, and living in a new home.

Strategic Planning

Using our CX Canvas for Home Builders™, we’ll work with you to architect a long-term customer experience (CX) strategy. This one-page visual tool gives you an “at-a-glance” charter to keep your organization aligned around your goals. You’ll have a blueprint for creating long-term value for your customers.

Want to know more about how we
can help you get alignment?

Get in touch

“The journey mapping process resulted in a lot of ‘a-ha moments’ to take to our design team for improving the customer experience.”

– Rich Larson, COO Saddleback Design


Insights from customer research and journey mapping lead to breakthrough campaign for a leading real estate firm.


PPC strategy for top 100 home builder delivers over 4,500 leads in 20 months. Conversion rate jumps from 1% to 11%.


Usability testing insights lead to 56% increase in leads in the first 60 days for Denver-based Boulder Creek Neighborhoods.