Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Home builder websites can take months, even years[...]
User Experience (UX) and User Interface (UI) Resources
User Experience (UX) and User Interface (UI) resources and best practices for home builders and new home construction.
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Articles
Selling Homes to Digital Natives
In today's digital age, every industry is experiencing a paradigm shift. The home buying process, a journey traditionally considered tedious and[...]
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Recently, a marketing VP came to us at Bokka requesting a proposal. She wanted to take her sales and marketing to the next level and thought a[...]
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One of the biggest mistakes any home builder can make is taking the user experience (UX) for granted. If you've read many of our articles, you know[...]
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You've probably seen Buzzfeed advertise it to you before - 'What Disney Princess or Prince am I?' or maybe 'Choose some strange things and we'll tell[...]
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Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...]
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Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that
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For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]