With so many new startups and tech companies going mainstream, it's hard to keep up with everything unless you happen to live in Silicon Valley. And[...]
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Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Website redesigns for builders can take months,[...]
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While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...]
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Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that
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Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
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Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference Average conversion rates may[...]
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What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]
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Your home builder website is your 24/7 model center The time of home builder website as online brochure has long since passed, as more and more[...]