---
title: CX Insights for Home Builders | Website design
description: Website design | Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX).
---

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# Website Design Ideas and Best Practices

Website Design tips and resources for home builders and new home construction.

- [![10 Must-Haves for a Home Builder Website Homepage](https://www.bokkagroup.com/hs-fs/hubfs/AdobeStock_743274534.png?length=500&name=AdobeStock_743274534.png) ](https://www.bokkagroup.com/home-builder-insights/articles/10-must-haves-for-a-home-builder-website-homepage)
  
  ###### Articles
  
  ## [10 Must-Haves for a Home Builder Website Homepage](https://www.bokkagroup.com/home-builder-insights/articles/10-must-haves-for-a-home-builder-website-homepage)
  
  
  
  
  
  Your homepage is your first impression and your best opportunity to draw buyers in. Today’s homebuyers start their journey online. That means your[...]
  
  
  
  [Becky Gelder - Senior Visual Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/becky-gelder-senior-visual-designer) on August 20, 2025
  
  8 min read
- [![Inspire action on your website with CTAs: A recipe for clicks & leads](https://www.bokkagroup.com/hs-fs/hubfs/CTAs%20on%20laptop%20-%20mock%20up.jpg?length=500&name=CTAs%20on%20laptop%20-%20mock%20up.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/the-power-of-the-click-how-intentional-ctas-turn-home-builder-website-visitors-into-qualified-leads)
  
  ###### Articles
  
  ## [Inspire action on your website with CTAs: A recipe for clicks & leads](https://www.bokkagroup.com/home-builder-insights/articles/the-power-of-the-click-how-intentional-ctas-turn-home-builder-website-visitors-into-qualified-leads)
  
  
  
  
  
  If you’ve ever felt like you're sinking money into website traffic but still not getting leads from it, you’re not alone. Just ask any other home[...]
  
  
  
  [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on August 13, 2025
  
  11 min read
- [![This Silent Killer May Be Affecting Your Conversion Rates](https://www.bokkagroup.com/hs-fs/hubfs/Woman-looking-at-home-builder-web-site-on-her-ipad---Karen.jpg?length=500&name=Woman-looking-at-home-builder-web-site-on-her-ipad---Karen.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/website-tone-may-be-killing-your-conversion-rates)
  
  ###### Articles
  
  ## [This Silent Killer May Be Affecting Your Conversion Rates](https://www.bokkagroup.com/home-builder-insights/articles/website-tone-may-be-killing-your-conversion-rates)
  
  
  
  
  
  When someone visits your website, they’re forming impressions before they’ve even read a word. The layout, colors, typography, and visuals all work[...]
  
  
  
  [Matt Savoy - Senior Web Developer](https://www.bokkagroup.com/home-builder-insights/articles/author/matt-savoy) on July 23, 2025
  
  5 min read
- [![Ultimate Guide to High-Quality Home Builder Photography: Drive Leads and Enhance Your Brand](https://www.bokkagroup.com/hs-fs/hubfs/New-home-photographer-holding-camera-shooting-a-home-exterior.jpg?length=500&name=New-home-photographer-holding-camera-shooting-a-home-exterior.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-photography-drive-leads-high-quality-images)
  
  ###### Articles
  
  ## [Ultimate Guide to High-Quality Home Builder Photography: Drive Leads and Enhance Your Brand](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-photography-drive-leads-high-quality-images)
  
  
  
  
  
  If you’ve ever scrolled through a competitor home builder’s website wondering, “Why do some builder web sites look amazing while others... well,[...]
  
  
  
  [Jimmy Diffee - Bokka Co-Founder](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) on June 20, 2025
  
  14 min read
- [![Home Builder Web Design: Optimize Without a Costly Redesign](https://www.bokkagroup.com/hs-fs/hubfs/web-redesign-color-bg.jpg?length=500&name=web-redesign-color-bg.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-website-design)
  
  ###### Articles
  
  ## [Home Builder Web Design: Optimize Without a Costly Redesign](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-website-design)
  
  
  
  
  
  Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Home builder websites can take months, even years[...]
  
  
  
  [Rachel Conn - UX/UI Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/rachel-conn) on May 07, 2025
  
  10 min read
- [![How Home Builders Can Scale Faster with Data Management Solutions](https://www.bokkagroup.com/hs-fs/hubfs/Centralized-data.jpg?length=500&name=Centralized-data.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/scale-your-home-building-operation-with-better-data-management)
  
  ###### Articles
  
  ## [How Home Builders Can Scale Faster with Data Management Solutions](https://www.bokkagroup.com/home-builder-insights/articles/scale-your-home-building-operation-with-better-data-management)
  
  
  
  
  
  Low inventory nationwide means that many home builders are experiencing continued growth. This growth is a positive thing. But it presents challenges[...]
  
  
  
  [Matt Savoy - Senior Web Developer](https://www.bokkagroup.com/home-builder-insights/articles/author/matt-savoy) on August 19, 2024
  
  5 min read
- [![Web Design Secrets: Unlock Potential with an Audit](https://www.bokkagroup.com/hs-fs/hubfs/woman-in-chair-at-desk-working.jpg?length=500&name=woman-in-chair-at-desk-working.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/the-key-to-homebuilding-success-lies-in-a-website-audit)
  
  ###### Articles
  
  ## [Web Design Secrets: Unlock Potential with an Audit](https://www.bokkagroup.com/home-builder-insights/articles/the-key-to-homebuilding-success-lies-in-a-website-audit)
  
  
  
  
  
  Recently, a marketing VP came to us at Bokka requesting a proposal. She wanted to take her sales and marketing to the next level and thought a[...]
  
  
  
  [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on October 05, 2023
  
  10 min read
- [![5 Great Examples of Innovative User Experiences](https://www.bokkagroup.com/hs-fs/hubfs/smartphone-and-augmented-reality-viewing-a-home-builders-plan.jpg?length=500&name=smartphone-and-augmented-reality-viewing-a-home-builders-plan.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/5-great-examples-innovative-user-experience)
  
  ###### Articles
  
  ## [5 Great Examples of Innovative User Experiences](https://www.bokkagroup.com/home-builder-insights/articles/5-great-examples-innovative-user-experience)
  
  
  
  
  
  One of the biggest mistakes any home builder can make is taking the user experience (UX) for granted. If you've read many of our articles, you know[...]
  
  
  
  [Mike McGuire - Technical Director](https://www.bokkagroup.com/home-builder-insights/articles/author/mike-mcguire) on May 27, 2020
  
  9 min read

- [   Prev ](https://www.bokkagroup.com/home-builder-insights/articles/tag/web-site-design/page/0)
- [1 ](https://www.bokkagroup.com/home-builder-insights/articles)
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## Get in touch

We understand the challenges of innovating in an industry not known for great experiences. Tell us your story.

[Contact us](https://www.bokkagroup.com/contact-archived)

[![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market)

## How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

[Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market)

[![Bokka-logo-reversed](https://www.bokkagroup.com/hs-fs/hubfs/Bokka-logo-reversed.png?width=300&name=Bokka-logo-reversed.png "Bokka-logo-reversed")](https://www.bokkagroup.com/)

##### OUR CONSTRUCTION APP

[![Builder-Signal-Logo-Reversed-color](https://www.bokkagroup.com/hubfs/Builder-Signal-Logo-Reversed-color.png "Builder-Signal-Logo-Reversed-color")](https://www.bokkagroup.com/builder-signal-construction-communication-software)

##### What we do

We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

##### Follow us

- [Facebook](https://www.facebook.com/bokkagroup/)
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[Get in touch](https://www.bokkagroup.com/contact)

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