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    Experience Agency for Home Builders
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    Digital Tools and Trends for Builders

    Digital tools, trends, and resources for home builders and new home construction.

    • An important reason your website isn't getting enough leads, and how to fix it
      Articles

      An important reason your website isn't getting enough leads, and how to fix it

      If you're a home building marketer, you may have asked yourself, "Why are the visitors to my website not converting to leads?" Well...you're not[...]

      Michelle Nguyen on January 19, 2023
      4 min read
    • Master Home Builder Digital Marketing with These Proven Strategies
      Articles

      Master Home Builder Digital Marketing with These Proven Strategies

      As a home builder, it's crucial to have a strong digital presence in order to attract potential customers and stand out in a crowded market. One way[...]

      Paula Huggett on September 21, 2022
      8 min read
    • How to Ease the Home Buyer's Biggest Pain Point
      Articles

      How to Ease the Home Buyer's Biggest Pain Point

      For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was the[...]

      Paul Gortzig on August 24, 2022
      7 min read
    • If You Have an Unhappy Homebuyer - This is Probably What Went Wrong
      Articles

      If You Have an Unhappy Homebuyer - This is Probably What Went Wrong

      When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]

      Paul Gortzig on January 20, 2022
      8 min read
    • Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'
      Articles

      Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'

      Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders,[...]

      Crystal Swain on December 15, 2021
      7 min read
    • What home builders need to know about Google Adwords for PPC
      Articles

      What home builders need to know about Google Adwords for PPC

      Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]

      Ed Carey, CEO of Audience Town on January 12, 2021
      6 min read
    • How Top Builders are Using Virtual Tools during COVID
      Articles

      How Top Builders are Using Virtual Tools during COVID

      In March 2020, the world as we knew it came to a screeching halt with the arrival of COVID-19. Home buyers, sellers, and builders alike sat in the[...]

      Sallie Wright Serene on December 02, 2020
      10 min read
    • Advice for Selling New Homes Virtually
      Articles

      Advice for Selling New Homes Virtually

      The new home sales world has been flipped on its head lately. COVID concerns have forced us to start selling in new ways. Changing systems and[...]

      Paul Gortzig on October 15, 2020
      9 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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