For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was the[...]
Digital Tools and Trends for Builders
Digital tools, trends, and resources for home builders and new home construction.
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When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]
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Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders,[...]
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Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]
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In March 2020, the world as we knew it came to a screeching halt with the arrival of COVID-19. Home buyers, sellers, and builders alike sat in the[...]
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The new home sales world has been flipped on its head lately. COVID concerns have forced us to start selling in new ways. Changing systems and[...]
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In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital[...]
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Articles
How to Advertise Your 3D Home Tours
The way people search for homes is rapidly changing. 3D home tour technology is quickly becoming the best way for builders to showcase new homes at a[...]