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    Digital Tools and Trends for Builders

    Digital tools, trends, and resources for home builders and new home construction.

    • How Virtual Reality is Transforming the New Home Buying Experience—and How Builders Can Take Advantage
      Articles

      How Virtual Reality is Transforming the New Home Buying Experience—and How Builders Can Take Advantage

      Virtual Reality (VR) is a modern tool that's still early in its adoption curve, but has the potential to change how prospects tour model homes before[...]

      Ron Holt - Director of Technology on May 28, 2025
      11 min read
    • What Home Builders Are Teaching Us About Improving Customer Communication
      Articles

      What Home Builders Are Teaching Us About Improving Customer Communication

      In today’s homebuying market, customer expectations are higher than ever — especially during the construction process. Homebuyers aren’t just excited[...]

      Jimmy Diffee - Bokka Co-Founder on May 05, 2025
      3 min read
    • Discover How AI Is Transforming Home Builder Marketing
      Articles

      Discover How AI Is Transforming Home Builder Marketing

      The digital age has brought about significant changes in the real estate industry, especially in how homes are marketed and sold. Home builders face[...]

      Paula Huggett - Partner, VP Client Services on April 15, 2025
      5 min read
    • Introducing Builder Signal 2.0: Elevating Customer Satisfaction During Construction
      Articles

      Introducing Builder Signal 2.0: Elevating Customer Satisfaction During Construction

      The International Builders' Show (IBS) 2025 was the perfect stage to unveil the latest evolution in home builder communication—Builder Signal 2.0.[...]

      Jimmy Diffee - Bokka Co-Founder on March 17, 2025
      3 min read
    • Boost Your Digital Ads with Hyper-Localization and Smart Targeting
      Articles

      Boost Your Digital Ads with Hyper-Localization and Smart Targeting

      Not long ago, a builder based in Louisiana came to us with a problem common to many small-to-midsized builders. Despite running digital ads targeting[...]

      Crystal Swain - Strategist on March 03, 2025
      7 min read
    • How Home Builders Can Outsell Resale Competitors with Paid Social Ads
      Articles

      How Home Builders Can Outsell Resale Competitors with Paid Social Ads

      The Power of Social Media in Home Builder Marketing As a new home builder, who is your number one competitor? Some of you might name another builder[...]

      Crystal Swain - Strategist on February 03, 2025
      7 min read
    • Introducing the 2024 Home Buyer Conversion Report
      Articles

      Introducing the 2024 Home Buyer Conversion Report

      The wait is over. The industry's much-anticipated 2024 Home Buyer Conversion Report is here, delivering the latest insights into what motivates[...]

      Jimmy Diffee - Bokka Co-Founder on December 09, 2024
      3 min read
    • Why Poor Construction Communication is Killing Your Referrals
      Articles

      Why Poor Construction Communication is Killing Your Referrals

      The construction phase is arguably the most complex and challenging part of the home buyer’s journey. With hundreds of activities, suppliers, and[...]

      Eric Lee - Director of Customer Experience on November 25, 2024
      5 min read
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