A few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. An important[...]
Builder culture Articles Marketing strategy Customer experience Journey mapping Voice of the customer Personalization User research
Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]
Builder culture Articles Marketing strategy Customer experience Journey mapping Sales Voice of the customer Personalization
But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]
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