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    Customer Journey Mapping Resources

    Customer Journey Mapping resources and articles for home builders and new home construction.

    • If You Have an Unhappy Homebuyer - This is Probably What Went Wrong
      Articles

      If You Have an Unhappy Homebuyer - This is Probably What Went Wrong

      When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]

      Paul Gortzig - Director of Sales on January 20, 2022
      8 min read
    • What is customer journey mapping for home builders?
      Articles

      What is customer journey mapping for home builders?

      Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]

      Jimmy Diffee - Bokka Co-Founder on June 23, 2021
      7 min read
    • Customer Experience is the story your customers tell their friends
      Articles

      Customer Experience is the story your customers tell their friends

      If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]

      Jimmy Diffee - Bokka Co-Founder on October 27, 2020
      1 min read
    • Builder Digital Marketing Summit: 10/29-11/19
      Articles

      Builder Digital Marketing Summit: 10/29-11/19

      In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital[...]

      Jimmy Diffee - Bokka Co-Founder on September 23, 2020
      2 min read
    • Buy It Now! The Home Buying Experience of the Future
      Articles

      Buy It Now! The Home Buying Experience of the Future

      Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before online home buying is the new normal. If I told you to[...]

      Jimmy Diffee - Bokka Co-Founder on June 25, 2020
      5 min read
    • The Value of the Closing Gift for Home Buyers
      Articles

      The Value of the Closing Gift for Home Buyers

      Closing day for Scott and Jill has finally arrived. They couldn't be more excited and the looks on their faces tell the whole story. For months[...]

      Bokka Group on February 19, 2020
      4 min read
    • How to Become the Amazon of Home Building
      Articles

      How to Become the Amazon of Home Building

      There’s a reason why most of us are in the home building industry. There’s nobility in it. We’re building homes where lifelong memories will be made.[...]

      Jimmy Diffee - Bokka Co-Founder on October 23, 2019
      11 min read
    • How to deal with difficult home buyers
      Articles

      How to deal with difficult home buyers

      If I asked you to name a home buyer that was a complete thorn in the side of your company, I bet you'd waste no time coming up with an answer (if not[...]

      Bokka Group on September 25, 2019
      6 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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