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    Customer Journey Mapping Resources

    Customer Journey Mapping resources and articles for home builders and new home construction.

    • Journey Mapping vs. Process Mapping for Home Builders: Key Differences Explained
      Articles

      Journey Mapping vs. Process Mapping for Home Builders: Key Differences Explained

      In the homebuilding industry, “journey mapping” and “process mapping” are often used interchangeably. While both involve mapping, they serve very[...]

      Eric Lee - Director of Customer Experience on March 26, 2026
      7 min read
    • How to Turn Customer Experience Into Referrals & Repeat Business for Home Builders
      Articles

      How to Turn Customer Experience Into Referrals & Repeat Business for Home Builders

      All the home builders I know with consistent referrals don’t rely on luck. They've invested blood sweat and tears in them. They earn this reputation[...]

      Jimmy Diffee - Bokka Co-Founder on January 02, 2026
      8 min read
    • From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping
      Articles

      From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping

      Building a new home should be a journey filled with excitement—not regret. But our journey mapping work reveals a consistent truth: many of the[...]

      Eric Lee - Director of Customer Experience on October 06, 2025
      9 min read
    • Great Customer Experience Starts with Your Employees
      Articles

      Great Customer Experience Starts with Your Employees

      In today’s competitive homebuilding market, delivering an exceptional customer experience (CX) is no longer optional—it’s a business imperative.

      Eric Lee - Director of Customer Experience on September 10, 2025
      5 min read
    • If You Have an Unhappy Homebuyer - This is Probably What Went Wrong
      Articles

      If You Have an Unhappy Homebuyer - This is Probably What Went Wrong

      When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]

      Paul Gortzig - Director of Sales on January 20, 2022
      8 min read
    • What is customer journey mapping for home builders?
      Articles

      What is customer journey mapping for home builders?

      Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]

      Jimmy Diffee - Bokka Co-Founder on June 23, 2021
      7 min read
    • Customer Experience is the story your customers tell their friends
      Articles

      Customer Experience is the story your customers tell their friends

      If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]

      Jimmy Diffee - Bokka Co-Founder on October 27, 2020
      1 min read
    • Builder Digital Marketing Summit: 10/29-11/19
      Articles

      Builder Digital Marketing Summit: 10/29-11/19

      In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital[...]

      Jimmy Diffee - Bokka Co-Founder on September 23, 2020
      2 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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