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    Lead Generation and Conversion through the new home sales funnel

    Lead Generation and Lead Conversion resources for home builders and new home construction.

    • Boost Your Digital Ads with Hyper-Localization and Smart Targeting
      Articles

      Boost Your Digital Ads with Hyper-Localization and Smart Targeting

      Not long ago, a builder based in Louisiana came to us with a problem common to many small-to-midsized builders. Despite running digital ads targeting[...]

      Crystal Swain - Strategist on March 03, 2025
      7 min read
    • Join us at IBS 2025: 3 ways to get great Bokka content LIVE
      Articles

      Join us at IBS 2025: 3 ways to get great Bokka content LIVE

      Meet some of the team behind Bokka's thought-provoking builder strategies If you’re heading to IBS 2025, we’d love to connect. The Bokka Group will[...]

      Bokka Group on February 14, 2025
      4 min read
    • How Home Builders Can Outsell Resale Competitors with Paid Social Ads
      Articles

      How Home Builders Can Outsell Resale Competitors with Paid Social Ads

      The Power of Social Media in Home Builder Marketing As a new home builder, who is your number one competitor? Some of you might name another builder[...]

      Crystal Swain - Strategist on February 03, 2025
      7 min read
    • Introducing the 2024 Home Buyer Conversion Report
      Articles

      Introducing the 2024 Home Buyer Conversion Report

      The wait is over. The industry's much-anticipated 2024 Home Buyer Conversion Report is here, delivering the latest insights into what motivates[...]

      Jimmy Diffee - Bokka Co-Founder on December 09, 2024
      3 min read
    • How to Drive Lead Generation for Home Builders in 2025
      Articles

      How to Drive Lead Generation for Home Builders in 2025

      Have you ever found yourself driving tons of traffic to your site, only to realize they're not converting visitors to home builder leads? For many of[...]

      Laura Box - Strategist on July 08, 2024
      14 min read
    • Don't Be a Formzilla: Get More Leads with Progressive Profiling
      Articles

      Don't Be a Formzilla: Get More Leads with Progressive Profiling

      Tell me if this sounds familiar. A potential homebuyer—let's call him John—finds his way to your website, ready to embark on the journey to his dream[...]

      Paula Huggett - Partner, VP Client Services on July 27, 2023
      4 min read
    • Home Sales Stagnating? Discover the Power of Personas
      Articles

      Home Sales Stagnating? Discover the Power of Personas

      Picture this: You've spent countless hours developing a solid marketing campaign for your latest release of homes. You've studied the market trends,[...]

      Paula Huggett - Partner, VP Client Services on July 12, 2023
      4 min read
    • Why Home Builders Should Consider Fractional CMOs
      Articles

      Why Home Builders Should Consider Fractional CMOs

      In today's competitive home building industry, staying ahead of the curve in marketing and sales is crucial. However, many builders struggle to keep[...]

      Paula Huggett - Partner, VP Client Services on May 31, 2023
      4 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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