Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]
Personalization Strategies for Builder Marketing
Personalization resources for home builders and new home construction.
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Articles
Augmented Reality for Home Builders
If you attended the Pacific Coast Builder Conference (PCBC) this year, you probably noticed one tech trend that stood out more than all the others:[...]
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When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...]
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Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...]
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For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]
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Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading[...]
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Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
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Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]