Personalization Strategies for Builder Marketing

Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]

A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]

Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]

If you attended the Pacific Coast Builder Conference (PCBC) this year, you probably noticed one tech trend that stood out more than all the others:[...]

When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...]

Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...]

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]

Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading[...]