In the last few years, the home builder marketing landscape has changed dramatically. Traditional methods of segmentation are no longer enough. Companies like Amazon and Lyft have made[...]
For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is not lost on you. Homebuyers want frequent communication with their builders, and want to be in the[...]
A few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. An important[...]
Articles Marketing strategy Customer experience Nurturing and follow up Personalization User research
Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
Builder culture Articles Marketing strategy Customer experience Journey mapping Voice of the customer Personalization User research
Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]
Builder culture Articles Marketing strategy Customer experience Journey mapping Sales Voice of the customer Personalization
But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]
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