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    Personalization Strategies for Builder Marketing

    Personalization resources for home builders and new home construction.

    • Managing the CX Roller Coaster for Homebuyers
      Articles

      Managing the CX Roller Coaster for Homebuyers

      Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]

      Jimmy Diffee on December 05, 2022
      7 min read
    • What a Shoe Store Can Teach You About Home Builder Customer Service.
      Articles

      What a Shoe Store Can Teach You About Home Builder Customer Service.

      A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]

      Jimmy Diffee on October 31, 2022
      6 min read
    • How to make company culture your competitive edge
      Articles

      How to make company culture your competitive edge

      Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]

      Ron Holt on February 02, 2022
      8 min read
    • Augmented Reality for Home Builders
      Articles

      Augmented Reality for Home Builders

      If you attended the Pacific Coast Builder Conference (PCBC) this year, you probably noticed one tech trend that stood out more than all the others:[...]

      Jimmy Diffee on August 28, 2019
      5 min read
    • Why I Love Working at Bokka: Our Passion for Customer Experience
      Articles

      Why I Love Working at Bokka: Our Passion for Customer Experience

      When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...]

      Chelsea Johnson on June 20, 2019
      6 min read
    • Personalized Marketing For New Home Builders
      Articles

      Personalized Marketing For New Home Builders

      Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...]

      Charlie Stanard on August 31, 2018
      6 min read
    • How to Conduct Usability Testing for Better Homebuilder Experiences
      Articles

      How to Conduct Usability Testing for Better Homebuilder Experiences

      For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]

      Sallie Wright Serene on August 05, 2018
      6 min read
    • Using construction software to improve customer satisfaction
      Articles

      Using construction software to improve customer satisfaction

      Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading[...]

      Jimmy Diffee on August 01, 2018
      7 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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