The International Builders' Show (IBS) 2025 was the perfect stage to unveil the latest evolution in home builder communication—Builder Signal 2.0.[...]
Personalization Strategies for Builder Marketing
Personalization resources for home builders and new home construction.
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Tell me if this sounds familiar. A potential homebuyer—let's call him John—finds his way to your website, ready to embark on the journey to his dream[...]
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Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]
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A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]
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Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]
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Articles
Augmented Reality for Home Builders
If you attended the Pacific Coast Builder Conference (PCBC) this year, you probably noticed one tech trend that stood out more than all the others:[...]
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When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...]
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Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...]