If you attended the Pacific Coast Builder Conference (PCBC) this year, you probably noticed one tech trend that stood out more than all the others:[...]
Personalization Strategies for Builder Marketing
Personalization resources for home builders and new home construction.
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Articles
Augmented Reality for Home Builders
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When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...]
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Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...]
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For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]
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Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading[...]
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Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a
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Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]
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There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...]