Insights from Bokka: Insights from Bokka Articles What is a CMS? A Builder's Guide to CMS Software If you’ve spent any time working with a marketing team on a website you’ve probably heard the acronym “CMS” thrown around, short for Content[...] Articles How Important is Communication During Construction? It's not easy being a home builder in this day and age. But you're a fighter. You've done your due diligence. Your vision is on point, and the future[...] Articles Tips to Improve Your Home Builder Referral Program For most industries, referrals are an important part of the business. Home building is no different. Referrals can be some of your best leads. They[...] Articles Find the home builder CRM that works for you – and your customers Builders often ask us: "What's the best home builder CRM?" And instead of rattling off a list of the most widely-used CRMs in the industry, we want[...] Articles Top Fails in New Home Sales The secret's out! We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the[...] Articles See How Raving Fans Make for Great Home Builder Reviews Getting homeowner reviews is hard. But why is that? There are plenty of survey tools and strategies for gathering testimonials and feedback. The[...] Articles Get More Leads and Sales from Home Builder Marketing Does it ever feel like there are too many home builder marketing tactics to keep up with? And which of them work best for your budget? Articles Why an 'MVP' website strategy works for home builders With so many new startups and tech companies going mainstream, it's hard to keep up with everything unless you happen to live in Silicon Valley. And[...] Articles Construction email marketing: 3 high-performing emails you should be sending In today's densely-saturated home builder marketing landscape, email still reigns as a primary way for construction companies to communicate[...] Articles The Home Builder's Cheat Sheet for Research & User Testing Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...] Articles Think You Need a New Home Builder Website Design? Read this first. Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Website redesigns for builders can take months,[...] Whitepapers How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. [...] Articles Measuring the Customer Experience for Home Builders: Metrics that Matter In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the[...] Whitepapers The Ultimate Toolkit for Online Sales Counselors in Homebuilding Get the tools to make your Online Sales Counselor successful (and buyers happy). It's one of the fastest growing positions in the industry. The job[...] Articles 13 Tips for Builders to Improve Customer Experience While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...] Articles The New Home Specialist Guide to Online Sales Counseling Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...] Articles Lead Intelligence for Home Builders: Enhance Customer Experiences As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...] Articles How to Maintain a Strong Culture in Today's Distributed Workplace With "office-optional" - culture is more important than ever. Here at the Bokka Group, we believe great customer experiences come from a culture[...] Articles How home builders can find leads within the CRM “More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that[...] Articles How to Avoid Disruption in Home Building We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about[...] Articles Personalized Marketing For New Home Builders Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...] Articles How Homebuilders Should Conduct Website A/B Testing for More Conversions Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that Articles Components of a Winning Customer Experience Strategy for Home Builders In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home[...] Articles How to Conduct Usability Testing for Better Homebuilder Experiences For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...] Articles Using construction software to improve customer satisfaction Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading[...] Articles Creating a Mobile-First Customer Experience For Home Builder Websites Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a Whitepapers Homebuilder's Guide to Evaluating Your Customer Experience Your customers expect an amazing home buying experience. What kind of experience are you delivering? Customer experience evaluation is one of the[...] Articles Proactively Gathering Customer Feedback in the Home Buying Process There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.” How often do we actually put this into[...] Articles Customer Experience in the Home Building Industry: Part I In the first of a five-part series, on Customer Experience in the Home Building Industry, we’ll explore the basics of customer experience, why it[...] Articles Want better reviews from home buyers? Create a unified customer experience Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...] Articles Why the Customer Experience Matters Now More Than Ever for Builders There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...] Research The 2016-17 Home Buyer Conversion Report The Bokka Group releases new real estate marketing data. The 2016-17 Home Buyer Conversion Report provides new home builder marketing and sales[...] Articles Average Conversion Rates for Home Builder Sales Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference Average conversion rates may[...] Articles The Ritz-Carlton model for home building culture When someone thinks of a Ritz Carlton-like experience, it’s unlikely they think of the home building culture. It’s an industry not typically known[...] Articles Top Digital Marketing Trends for Home Builders in 2017 What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...] Articles Social Media for Home Builders: What Buyers Really Want Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media[...] Research From the Archive: 2015-16 Home Buyer Conversion Report The Bokka Group releases the new 2015-16 Home Buyer Conversion Report with new home builder marketing and sales insight. If you’re like many[...] Articles Marketing Automation for Home Builders In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine) Articles Millennials Demand Better Home Buying Experience Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing) The Millennials have[...] Articles Quantifying the Customer Experience ROI for Home Builders Is it worth it for home builders to invest money to improve the customer experience? Most builders would answer the above question with a “yes.” In[...] Articles Doing Social Media Right SOCIAL MEDIA AND HOME BUYERS As part of a recent interview for Professional Builder Magazine, I was asked about social media for home builders, and[...] Research From the Archive: 2013-14 Home Buyer Conversion Report Conversion report released with new home builder marketing and sales insight Key findings from the new report showcase the value of digital home[...] Articles The Ideal New Home Buying Experience How bringing together sales and marketing technologies can create the ideal home buying experience. Have you ever wondered what the home-buying[...] Articles Trustpoints: What Home Buyers Really Want From Your Web Site Your home builder website is your 24/7 model center The time of home builder website as online brochure has long since passed, as more and more[...] Articles Lead Quality: Rethinking the Value of a Lead How leveraged is your online marketing? Articles Social Media for Home Builders in 2013 Builders, Take Your Social Media to the Next Level Join The Bokka Group’s Vice President and Director of Client Relations Paula Huggett at the 2013[...] Articles Is Email Dead? 4 Reasons Why Email Matters More Than Ever Join The Bokka Group’s Vice President and Chief Effectiveness Officer Jimmy Diffee at the 2013[...] Articles 2 Big Sessions at IBS 2013: Email 2.0 and Online Sales Counselors Bokka Group to Speak at International Builder’s Show Now that we’ve shaken off the last of our holiday merriment, we’re excited to turn our attention[...] Articles Developing a 360 Degree Home Builder Digital Marketing Strategy Managing Your Digital Marketing Strategies There’s often a myth in the homebuilding industry that measuring digital marketing strategy and offline[...] Articles Boost Your ROI with Data Driven Marketing How well do you understand your marketing data? A data driven marketing approach gives home builders the ability to lead confidently with a clear[...] Articles Websites By the Numbers: Using Data to Drive Website Design Decisions Do you need a new home builder website? It’s not a question about how your website looks, or how old it is, or how much you paid for it. The[...] Articles Big Brand? Think Small with Responsive Web Design A Guide to Responsive Website Design Have you noticed? Your brand is shrinking. Articles 3 Ways to Improve Lead Capture, Nurture, and Conversion Articles Creating a Scalable Home Builder Organization Every year we begin our planning, we find ourselves as an industry asking very different questions than we did just one or two years ago.