Insights from Bokka: Insights from Bokka Articles How to Improve Customer Experience Through Employee Recognition The Power of Positive Reinforcement Creating a customer-centric culture doesn't happen overnight. It's a process that starts with a commitment by[...] Articles Don't Be a Formzilla: Get More Leads with Progressive Profiling Tell me if this sounds familiar. A potential homebuyer—let's call him John—finds his way to your website, ready to embark on the journey to his dream[...] Articles Home Sales Stagnating? Discover the Power of Personas Picture this: You've spent countless hours developing a solid marketing campaign for your latest release of homes. You've studied the market trends,[...] Articles How Important are Construction Updates? As market conditions gravitate towards a more normalized state, it's time to bring the focus back to what matters most – our customers. After all,[...] Articles The Lost Buyer Survey: A Home Builder's Secret Weapon A builder recently came to me with a data question that many have wrestled with at one point or another: "What should we do with a list of past[...] Articles Why Home Builders Should Consider Fractional CMOs In today's competitive home building industry, staying ahead of the curve in marketing and sales is crucial. However, many builders struggle to keep[...] Articles Standing Out in a Competitive Market: The Builder's Brand Guide As a professional in the home building industry, you've likely heard the term "brand standards" thrown around. But do you really know what that[...] Articles Increase Website Traffic with These PPC Strategies for Home Builders Looking for ways to get more traffic to your website? Pay-Per-Click could be your secret weapon. For home builders, Pay-Per-Click (PPC) campaigns are[...] Articles Outsmart the Competition: Get Better Leads in a Slowing Market As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in[...] Articles An important reason your website isn't getting enough leads, and how to fix it If you're a home building marketer, you may have asked yourself, "Why are the visitors to my website not converting to leads?" Well...you're not[...] Articles Selling New Construction Homes: Strategies for Success Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...] Articles Managing the CX Roller Coaster for Homebuyers Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...] Articles Tips for Selling New Homes in a Cooling Market For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...] Articles Home Builder Marketing 101: a 5-Step Strategy to Increase Sales If you're a home building marketer, you may have found that reaching new customers is more challenging than it seems. It's hard to come up with new[...] Articles What a Shoe Store Can Teach You About Home Builder Customer Service. A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...] Articles Why homebuyers write bad reviews... and what to do about it. In many ways, homebuyers can easily regress to childhood behaviors. If they don't get an answer (or the answer they want to hear), they go from one[...] Articles 5 Steps to Create a Winning Home Builder Marketing Plan: A Comprehensive Guide At Bokka, we understand the challenges that home builders face when it comes to marketing their businesses. With so much competition in the market,[...] Articles Master Home Builder Digital Marketing with These Proven Strategies As a home builder, it's crucial to have a strong digital presence in order to attract potential customers and stand out in a crowded market. One way[...] Articles How to Ease the Home Buyer's Biggest Pain Point For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was the[...] Articles Home Builder Landing Pages: 10x More Leads vs. Your Home Page The Importance of Home Builder Landing Pages As a builder, you might be thinking, “I’ve invested in my website, I’m paying for advertising that[...] Articles Delivering a 5-Star Home Building Experience Take these steps to keep referrals up, customer trust high, and feedback positive COVID has crippled some industries and been a rising tide for[...] Articles Build a Culture of Action with Your CX Survey Program Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build[...] Articles How to make company culture your competitive edge Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...] Articles If You Have an Unhappy Homebuyer - This is Probably What Went Wrong When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...] Articles Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it' Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders,[...] Articles What is customer journey mapping for home builders? Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...] Articles What home builders need to know about Google Adwords for PPC Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...] Articles How Top Builders are Using Virtual Tools during COVID In March 2020, the world as we knew it came to a screeching halt with the arrival of COVID-19. Home buyers, sellers, and builders alike sat in the[...] Articles Customer Experience is the story your customers tell their friends If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...] Articles Advice for Selling New Homes Virtually The new home sales world has been flipped on its head lately. COVID concerns have forced us to start selling in new ways. Changing systems and[...] Research The Mover Report: Who is Going to Move in the Next 6 Months About 40M people move each year in the US. As real estate providers, the more we know about who these people are, the more accurately we can provide[...] Articles Builder Digital Marketing Summit: 10/29-11/19 In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital[...] Articles How to Advertise Your 3D Home Tours The way people search for homes is rapidly changing. 3D home tour technology is quickly becoming the best way for builders to showcase new homes at a[...] Articles Using Google Analytics to Improve ROI for your builder marketing In this crazy time of virtual appointments and social distancing, digital marketing has become increasingly important for home builders. Digital[...] Articles The Ultimate Toolkit for Online Sales Consultants in Homebuilding We're frequently asked about the top tools available to improve efficiency for the Online Sales Consultant (AKA Internet Sales Specialist, Online[...] Articles How to Find the Sweet Spot of Working Remotely Starting in March 2020, the world, America, and the entire workforce entered into unprecedented times. We've all felt the effects: wearing masks to[...] Articles Buy It Now! The Home Buying Experience of the Future Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before online home buying is the new normal. If I told you to[...] Articles 5 Great Examples of Innovative User Experiences One of the biggest mistakes any home builder can make is taking the user experience (UX) for granted. If you've read many of our articles, you know[...] Articles LIVE Q+A: How builders lead remote teams during the COVID-19 pandemic Working from home has become the new normal. For home builders in the 45 states that are still allowing construction to continue, it's a huge change[...] Articles How to Use Customer Feedback to Motivate Your Employees Rick, the ever-professional salesperson, arrived at the model home at his usual time. He meticulously went room-by-room to turn on all the lights[...] Articles Sell More New Homes With These OSC Strategies Over 90% of home shoppers start their search online. Your website is your new storefront and your phone or computer is your primary source of[...] Articles The Value of the Closing Gift for Home Buyers Closing day for Scott and Jill has finally arrived. They couldn't be more excited and the looks on their faces tell the whole story. For months[...] Articles Get More Leads & Sales With These Home Builder Blog Strategies Having an engaging and exciting blog is a must-have for homebuilders in today's internet-obsessed, content-driven, fast-paced culture. This shouldn't[...] Articles Top KPIs Every New Home Sales Manager Should Measure When is the last time you examined your Key Performance Indicators (KPI's) to be sure they're aligned with today's business environment? As those of[...] Articles Customer Surveys: Should You Do Them Yourself? Customer satisfaction surveys are a hot topic for home builders these days. For most of our builder partners, customer satisfaction and customer[...] Articles How to Become the Amazon of Home Building There’s a reason why most of us are in the home building industry. There’s nobility in it. We’re building homes where lifelong memories will be made.[...] Articles Grow Your Community Interest List with This One Simple Campaign For home builders and developers, launching new communities should be the best of times. It signifies growth, and should be filled with excitement,[...] Articles How Do You Measure the Customer Experience? How do you measure the customer experience? As a customer experience (CX) consultant, I get that question all of the time from home builders,[...] Articles How to deal with difficult home buyers If I asked you to name a home buyer that was a complete thorn in the side of your company, I bet you'd waste no time coming up with an answer (if not[...] Articles How are Home Builders Using Social Media? You've probably seen Buzzfeed advertise it to you before - 'What Disney Princess or Prince am I?' or maybe 'Choose some strange things and we'll tell[...] Articles Augmented Reality for Home Builders If you attended the Pacific Coast Builder Conference (PCBC) this year, you probably noticed one tech trend that stood out more than all the others:[...] Articles Why should builders invest in customer satisfaction surveys? Tell me if this sounds familiar: Bob, the new COO, is preparing for his first meeting with the leadership team, poring over every number and report[...] Articles 5 Homebuilding Marketing Myths that are Killing your Conversions Worldwide adoption of the internet into our everyday lives has made massive impacts on the marketing world. Over the past 30 years, digital marketing[...] Articles Improve Your Culture With This One Simple Meeting Have you ever been in a meeting where everyone complains about the way a project went, but nothing ever seems to get done about it? I know I have. A[...] Articles Why I Love Working at Bokka: Our Passion for Customer Experience When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...] Articles Death of a Salesman: The Future of New Home Sales Just look around and it's easy to see how obsessed the world has become with speed, convenience and "buy it now" attitudes. Zappos, Amazon and Airbnb[...] Articles What is a CMS? A Builder's Guide to CMS Software If you’ve spent any time working with a marketing team on a website you’ve probably heard the acronym “CMS” thrown around, short for Content[...] Articles How Important is Communication During Construction? It's not easy being a home builder in this day and age. But you're a fighter. You've done your due diligence. Your vision is on point, and the future[...] Articles Tips to Improve Your Home Builder Referral Program For most industries, referrals are an important part of the business. Home building is no different. Referrals can be some of your best leads. They[...] Articles Find the home builder CRM that works for you – and your customers Builders often ask us: "What's the best home builder CRM?" And instead of rattling off a list of the most widely-used CRMs in the industry, we want[...] Articles Learn the Top Fails in New Home Sales and how to fix them. The secret's out! We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the[...] Articles See How Raving Fans Make for Great Home Builder Reviews Getting homeowner reviews is hard. But why is that? There are plenty of survey tools and strategies for gathering testimonials and feedback. The[...] Articles Get More Leads and Sales from Home Builder Marketing Does it ever feel like there are too many home builder marketing tactics to keep up with? And which of them work best for your budget? Articles Why an 'MVP' website strategy works for home builders With so many new startups and tech companies going mainstream, it's hard to keep up with everything unless you happen to live in Silicon Valley. And[...] Articles 3 high-performing construction emails you should be sending In today's densely-saturated home builder marketing landscape, email still reigns as a primary way for construction companies to communicate with[...] Articles The Home Builder's Cheat Sheet for Research & User Testing Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...] Articles Think You Need a New Home Builder Website Design? Read this first. Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Website redesigns for builders can take months,[...] Articles Measuring the Home Building Experience: CX Metrics that Matter In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the[...] Whitepapers How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. Realtor.com, NAR, and Metrostudy all[...] Whitepapers The Ultimate Toolkit for Online Sales Counselors in Homebuilding Get the tools to make your Online Sales Counselor successful (and buyers happy). It's one of the fastest growing positions in the industry. The job[...] Articles 13 Tips for Builders to Improve Customer Experience While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...] Articles The New Home Sales Guide to Online Sales Counseling Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...] Articles Lead Intelligence for Home Builders: Enhance Customer Experiences As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...] Articles How to Maintain a Strong Culture in Today's Distributed Workplace With "office-optional" - culture is more important than ever. Here at the Bokka Group, we believe great customer experiences come from a culture[...] Articles How home builders can find leads within the CRM “More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that[...] Articles How to Avoid Disruption in Home Building We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about[...] Articles Personalized Marketing For New Home Builders Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...] Articles How Homebuilders Should Conduct Website A/B Testing for More Conversions Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that Articles Components of a Winning Customer Experience Strategy for Home Builders In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home[...] Articles How to Conduct Usability Testing for Better Homebuilder Experiences For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...] Articles Using construction software to improve customer satisfaction Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading a design-thinking[...] Articles Creating a Mobile-First Customer Experience For Home Builder Websites Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a Whitepapers Homebuilder's Guide to Evaluating Your Customer Experience Your customers expect an amazing home buying experience. What kind of experience are you delivering? Customer experience evaluation is one of the[...] Articles Proactively Gathering Customer Feedback in the Home Buying Process There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.” How often do we actually put this into[...] Articles Customer Experience in the Home Building Industry: Part I In the first of a five-part series, on Customer Experience in the Home Building Industry, we’ll explore the basics of customer experience, why it[...] Articles Create a unified customer experience for better reviews Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...] Articles Why the Experience Matters Now More Than Ever for Builders There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...] Research The 2016-17 Home Buyer Conversion Report The Bokka Group releases new real estate marketing data. The 2016-17 Home Buyer Conversion Report provides new home builder marketing and sales[...] Articles Average Conversion Rates for Home Builder Sales Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX home builder Conference Average[...] Articles The Ritz-Carlton model for home building culture When someone thinks of a Ritz Carlton-like experience, it’s unlikely they think of the home building culture. It’s an industry not typically known[...] Articles Top Digital Marketing Trends for Home Builders in 2017 What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...] Articles Social Media for Home Builders: What Buyers Really Want Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media[...] Research From the Archive: 2015-16 Home Buyer Conversion Report The Bokka Group releases the new 2015-16 Home Buyer Conversion Report with new home builder marketing and sales insight. If you’re like many[...] Articles Marketing Automation for Home Builders In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine) Articles Millennials Demand Better Home Buying Experience Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing) The Millennials have[...] Articles Quantifying the Customer Experience ROI for Home Builders Is it worth it for home builders to invest money to improve the customer experience? Most builders would answer the above question with a “yes.” In[...] Articles A better approach to new construction social media. SOCIAL MEDIA AND HOME BUYERS As part of a recent interview for Professional Builder Magazine, I was asked about social media for home builders, and[...] Research From the Archive: 2013-14 Home Buyer Conversion Report Conversion report released with new home builder marketing and sales insight Key findings from the new report showcase the value of digital home[...] Articles The Ideal New Home Buying Experience How bringing together sales and marketing technologies can create the ideal home buying experience. Have you ever wondered what the home-buying[...] Articles Trustpoints: What Home Buyers Really Want From Your Web Site Your home builder website is your 24/7 model center The time of home builder website as online brochure has long since passed, as more and more[...] Articles Lead Quality: Rethinking the Value of a Lead How leveraged is your online marketing? Articles Social Media for Home Builders in 2013 Builders, Take Your Social Media to the Next Level Join The Bokka Group’s Vice President and Director of Client Relations Paula Huggett at the 2013[...] Articles Is Email Dead? 4 Reasons Why Email Matters More Than Ever Is email dead? According to a comprehensive survey of recent home buyers in our Home Buyer Conversion[...] Articles 2 Big Sessions at IBS 2013: Email 2.0 and Online Sales Counselors Bokka Group to Speak at International Builder’s Show Now that we’ve shaken off the last of our holiday merriment, we’re excited to turn our attention[...] Articles Developing a 360 Degree Home Builder Digital Marketing Strategy Managing Your Digital Marketing Strategies There’s often a myth in the homebuilding industry that measuring digital marketing strategy and offline[...] Articles Websites By the Numbers: Using Data to Drive Website Design Decisions Do you need a new home builder website? It’s not a question about how your website looks, or how old it is, or how much you paid for it. The question[...] Articles Big Brand? Think Small with Responsive Web Design A Guide to Responsive Website Design Have you noticed? Your brand is shrinking.