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Articles Customer experience Sales

Paul Gortzig
by Paul Gortzig

Top Fails in New Home Sales

The secret's out!  We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the sales teams really putting into practice all the training they've been taught? The answer might[...]

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Builder culture Articles

Sara Lambert
by Sara Lambert

See How Raving Fans Make for Great Home Builder Reviews

Getting homeowner reviews is hard. But why is that? There are plenty of survey tools and strategies for gathering testimonials and feedback. The challenge is catching them at the right time.

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Articles Marketing strategy Lead conversion Lead nurturing

Jimmy Diffee
by Jimmy Diffee

Get More Leads and Sales from Home Builder Marketing

Does it ever feel like there are too many home builder marketing tactics to keep up with?  And which of them work best for your budget?

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Articles Usability testing Web design

Charlie Stanard
by Charlie Stanard

Why an 'MVP' website strategy works for home builders

With so many new startups and tech companies going mainstream, it's hard to keep up with everything unless you happen to live in Silicon Valley. And in an industry like new home construction, it's even more difficult to apply new approaches with[...]

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Articles Marketing strategy Lead nurturing

Chelsea Johnson
by Chelsea Johnson

3 high-performing prospect emails you should be sending and why

In today's densely-saturated home builder marketing landscape, email still reigns as a primary way for construction companies to communicate with prospects. But do you ever struggle with knowing what types of emails you should be sending - and[...]

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Articles User Testing Customer experience Voice of the customer Usability testing UX research Home Builder CX

Sallie Wright Serene
by Sallie Wright Serene

The Home Builder's Cheat Sheet for Research & User Testing

Ever wonder how home builders can improve the user experience with research and testing?

In the ever-expanding world of User Experience (UX), organizations are starting to realize just how important research and user testing can be to improve the[...]

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Articles Usability testing User research UX research

Rachel Conn
by Rachel Conn

Think You Need a New Home Builder Website Design? Read this first.

Often the phrase “we need a new website” can strike fear into the heart of home building marketers.

Website redesigns for builders can take months, even years of hard work. And they often run over schedule and over budget. Then after all the[...]

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Whitepapers Marketing strategy Customer experience Sales Marketing automation Lead conversion Online Sales Program

Paul Gortzig
by Paul Gortzig

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

 

Realtor.comNAR, and Metrostudy all agree the housing industry is cooling. But what should we do to prepare for these changing market[...]

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Articles Customer experience Home Builder CX

Dallas Johnson
by Dallas Johnson

The Important Metrics to Track in Your Customer Experience Program

In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the components of a winning customer experience strategy. In Part 3, we’ll look at measuring the customer[...]

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Whitepapers Marketing strategy Customer experience Sales Marketing automation Lead conversion Online Sales Program

Paula Huggett
by Paula Huggett

The Ultimate Toolkit for Online Sales Counselors in Homebuilding

Get the tools to make your Online Sales Counselor successful (and buyers happy). 

It's one of the fastest growing positions in the industry. The job of the Online Sales Counselor (also called an Online Sales Consultant, or OSC) is to help the[...]

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Articles Customer experience Home Builder CX

Jimmy Diffee
by Jimmy Diffee

13 Tips for Builders to Improve Customer Experience

While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be extremely daunting. Technology moves quickly and we often find ourselves in a position where the[...]

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Articles Lead conversion Online Sales Program

Sara Lambert
by Sara Lambert

How to Build an Online Sales Counselor Program That Really Works for New Construction Home Sales

Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job title has many other names: Internet Sales Specialist, Online Concierge, New Home Specialist,[...]

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Articles Data collection Lead conversion

Jimmy Diffee
by Jimmy Diffee

Is "Lead Intelligence" the Next Big Thing for Builders?

As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead intelligence? More importantly, what can it do for home builders?

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Builder culture Articles

Chelsea Johnson
by Chelsea Johnson

How to Maintain a Strong Culture in Today's Distributed Workplace

With "office-optional" - culture is more important than ever.

Here at the Bokka Group, we believe great customer experiences come from a culture where people are connected with those who share their passion and purpose. In this fast-changing[...]

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Articles Marketing strategy

Paul Gortzig
by Paul Gortzig

Do you really need MORE leads?

“More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that you can have too many leads (and too much ice cream for that matter).

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Builder culture Articles Customer experience Digital media Lead conversion

Bokka Group
by Bokka Group

How to Avoid Disruption in Home Building

We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about the way we build and sell homes.

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Articles Marketing strategy Customer experience Marketing automation Personalization

Charlie Stanard
by Charlie Stanard

Personalized Marketing For New Home Builders

Personalized marketing is becoming the new normal

In the last few years, the home builder marketing landscape has changed dramatically. Traditional methods of segmentation are no longer enough. Companies like Amazon and Lyft have made[...]

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Articles User Testing Marketing strategy Usability testing User research

Aviva Johnson
by Aviva Johnson

Should You Be Doing A/B Testing on Your Homebuilder Website?

Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

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Builder culture Articles Customer experience Journey mapping Voice of the customer Home Builder CX

Dallas Johnson
by Dallas Johnson

Components of a Winning Customer Experience Strategy for Home Builders

In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home building industry. In this article, Part 2, we identify the core components of a successful Customer[...]

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Articles User Testing Customer experience Personalization Usability testing User research

Sallie Wright Serene
by Sallie Wright Serene

The Advantage of Usability Testing in a Competitive Home Buying Market

For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is not lost on you. Homebuyers want frequent communication with their builders, and want to be in the[...]

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Articles Customer experience Journey mapping Personalization User research

Jimmy Diffee
by Jimmy Diffee

Using construction software to improve customer satisfaction

Your construction software may be good at scheduling. But is it good at keeping customers happy?

A few months ago, I was leading a design-thinking program called Skunkworks, after Lockheed Martin’s super-secret innovation program. An important[...]

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Articles Marketing strategy Customer experience Personalization User research

Rachel Conn
by Rachel Conn

Using Mobile First Design to Improve Your Sales Center Experience

Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a

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Builder culture Whitepapers Marketing strategy Customer experience Journey mapping Sales User research Lead conversion Online Sales Program

Jimmy Diffee
by Jimmy Diffee

Homebuilder's Guide to Evaluating Your Customer Experience

Your customers expect an amazing home buying experience. What kind of experience are you delivering?

Customer experience evaluation is one of the industry’s most talked about subjects. But how do you shift from builder-centric to[...]

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Builder culture Articles Marketing strategy Customer experience Voice of the customer User research

Sara Lambert
by Sara Lambert

Proactively Gathering Customer Feedback in the Home Buying Process

There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.”

How often do we actually put this into practice? If Google and Facebook reviews have taught us anything, it’s that home buyers have a lot to[...]

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Builder culture Articles Customer experience Voice of the customer Home Builder CX

Dallas Johnson
by Dallas Johnson

Improving Home Builder Performance With a Dedicated Customer Experience Program

 

In the first of a five-part series, on Customer Experience in the Home Building Industry, we’ll explore the basics of customer experience, why it matters, and what’s involved in building an effective customer experience program. Part one is[...]

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Builder culture Articles Marketing strategy Customer experience Journey mapping Voice of the customer Personalization User research

Jimmy Diffee
by Jimmy Diffee

Want better reviews? Create a unified customer experience

Bad reviews come from broken experiences.

Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately. It likely had something to do with a disjointed process where you got stuck in the middle. For[...]

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Builder culture Articles Marketing strategy Customer experience Journey mapping Sales Voice of the customer Personalization

Jimmy Diffee
by Jimmy Diffee

Why the Customer Experience Matters Now More Than Ever for Builders

There’s nothing new about the concept of delivering great customer experiences.

But the term itself has achieved buzzword status over the past few years. And with companies like Amazon, Google, and Apple embracing it to dominate entire[...]

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Research Marketing strategy Customer experience Sales Digital media User research Lead conversion Online Sales Program

Jimmy Diffee
by Jimmy Diffee

The 2016-17 Home Buyer Conversion Report

The Bokka Group releases new real estate marketing data. The 2016-17 Home Buyer Conversion Report provides new home builder marketing and sales insight.

If you’re like many builders seeking real estate marketing data, you often wonder which[...]

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Articles Marketing strategy Sales Lead conversion Online Sales Program

Jimmy Diffee
by Jimmy Diffee

What are average conversion rates for home builders?

Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX Conference

Average conversion rates may vary greatly by industry. The graphic illustrates conservative average rates through the new[...]
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Builder culture Articles Customer experience

Bokka Group
by Bokka Group

The Ritz-Carlton model for home building culture

When someone thinks of a Ritz Carlton-like experience, it’s unlikely they think of the home building culture. It’s an industry not typically known for a culture of service excellence. But we believe that’s changing. Customers, especially[...]

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Articles Marketing strategy Customer experience Marketing automation Personalization Digital media

Jimmy Diffee
by Jimmy Diffee

Top Digital Marketing Trends for Home Builders in 2017

What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of marketing technology, it’s exciting to see marketers now embracing these digital marketing strategies[...]

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Articles Marketing strategy User research

Bokka Group
by Bokka Group

Social Media for Home Builders: What Buyers Really Want

Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media for home builders delivers a slew of tips, tricks and success stories of home builder marketing[...]

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Articles Research Marketing strategy Sales Digital media User research Lead conversion Online Sales Program

Bokka Group
by Bokka Group

From the Archive: 2015-16 Home Buyer Conversion Report

The Bokka Group releases the new 2015-16 Home Buyer Conversion Report with new home builder marketing and sales insight.

If you’re like many builders, you often wonder which digital initiatives you should be investing in. There’s always some kind[...]

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Articles Marketing automation Lead nurturing

Jimmy Diffee
by Jimmy Diffee

Marketing Automation for Home Builders

In an upswing market, how do you find time to deal with the onslaught of new leads?

(Originally published in Sales+Marketing Ideas Magazine)

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Builder culture Articles Customer experience Sales

Jimmy Diffee
by Jimmy Diffee

Millennials Demand Better Home Buying Experience

Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing)

The Millennials have arrived – it’s no secret. And they won’t settle for anything less than a great experience, whether[...]

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Articles Customer experience

Jimmy Diffee
by Jimmy Diffee

Quantifying the Customer Experience ROI for Home Builders

Is it worth it for home builders to invest money to improve the customer experience?

Most builders would answer the above question with a “yes.” In an ideal world, every builder wants to provide a great experience for his or her buyers, and many[...]

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Articles Marketing strategy Digital media

Bokka Group
by Bokka Group

Doing Social Media Right

SOCIAL MEDIA AND HOME BUYERS

As part of a recent interview for Professional Builder Magazine, I was asked about social media for home builders, and which channels they should be paying most attention to. It got me thinking about why home builders[...]

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Articles Research Marketing strategy Sales Digital media User research Lead conversion Online Sales Program

Bokka Group
by Bokka Group

From the Archive: 2013-14 Home Buyer Conversion Report

Conversion report released with new home builder marketing and sales insight

Key findings from the new report showcase the value of digital home builder marketing tactics.

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Articles Marketing strategy Customer experience Sales Digital media Lead conversion

Bokka Group
by Bokka Group

The Ideal New Home Buying Experience

How bringing together sales and marketing technologies can create the ideal home buying experience.

Have you ever wondered what the home-buying process of the future will look like?

Imagine model interiors like the Star Trek holodeck, where you[...]

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Articles Marketing strategy Sales Lead conversion

Bokka Group
by Bokka Group

Trustpoints: What Home Buyers Really Want From Your Web Site

Your home builder website is your 24/7 model center

The time of home builder website as online brochure has long since passed, as more and more builders understand the value of a website to attract, engage and nurture prospective home buyers on[...]

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Articles Marketing strategy Digital media Lead conversion

Bokka Group
by Bokka Group

Lead Quality: Rethinking the Value of a Lead

How leveraged is your online marketing?

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Articles Marketing strategy Digital media

Bokka Group
by Bokka Group

Social Media for Home Builders in 2013

Builders, Take Your Social Media to the Next Level

Join The Bokka Group’s Vice President and Director of Client Relations Paula Huggett at the 2013 International Builder’s Show for “Beyond Facebook: Pinterest, Google+ and More.” This sales and[...]

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Articles Marketing strategy Personalization Digital media Lead conversion Online Sales Program

Bokka Group
by Bokka Group

Is Email Dead?

4 Reasons Why Email Matters More Than Ever

Join The Bokka Group’s Vice President and Chief Effectiveness Officer Jimmy Diffee at the 2013 International Builder’s Show for “Email Marketing 2.0: Taking Your Campaign to the Next Level.” This sales[...]

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Articles Marketing strategy Sales Marketing automation Lead conversion Online Sales Program

Bokka Group
by Bokka Group

2 Big Sessions at IBS 2013: Email 2.0 and Online Sales Counselors

Bokka Group to Speak at International Builder’s Show

Now that we’ve shaken off the last of our holiday merriment, we’re excited to turn our attention to the upcoming 2013 International Builders Show in Las Vegas on January 22 – 24.

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Articles Marketing strategy Lead conversion

Bokka Group
by Bokka Group

Developing a 360 Degree Home Builder Digital Marketing Strategy

Managing Your Digital Marketing Strategies

There’s often a myth in the homebuilding industry that measuring digital marketing strategy and offline sales results are two different sets of metrics. Online digital marketing performance is often[...]

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Articles Marketing strategy

Bokka Group
by Bokka Group

Boost your ROI with Data Driven Marketing

How well do you understand your marketing data?

A data driven marketing approach gives home builders the ability to lead confidently with a clear understanding of return-on-investment from each individual builder marketing channel, whether online[...]

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Articles Marketing strategy Digital media

Bokka Group
by Bokka Group

Websites By the Numbers: Using Data to Drive Website Design Decisions

 

Do you need a new home builder website?

It’s not a question about how your website looks, or how old it is, or how much you paid for it. The question of whether or not you need a new website in 2013 is not answered by consultants, or your[...]

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Articles Marketing strategy Lead conversion

Bokka Group
by Bokka Group

Big Brand? Think Small with Responsive Web Design

A Guide to Responsive Website Design

Have you noticed? Your brand is shrinking.

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Articles Marketing strategy Sales Marketing automation Digital media Lead conversion

Bokka Group
by Bokka Group

3 Ways to Improve Lead Capture, Nurture, and Conversion

 

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Articles

Bokka Group
by Bokka Group

Creating a Scalable Home Builder Organization

Every year we begin our planning, we find ourselves as an industry asking very different questions than we did just one or two years ago.

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How to Prepare for Success in a Cooling Market: A New Home Sales Guide

How to Prepare for Success in a Cooling Market: A New Home Sales Guide

Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

Read more