esc
  • What we do
    • Consulting Services
    • Marketing Services
    • Technology Solutions
  • About Us
    • About Bokka
    • Our Methodology
    • Join Our Team
  • Success Stories
  • Insights
    • Articles
    • Research
    • Whitepapers
  • Contact
    • Join Our Team
  • Facebook
  • Twitter
  • LinkedIn
  • RSS

© 2019 The Bokka Group, Inc.
All rights reserved.

esc
    Experience Agency for Home Builders
    search
    menu

    Filter by type

    • All Types
    • Articles
    • Research
    • Whitepapers

    Filter by topic

    • Augmented Reality (AR) (7)
    • Builder culture (21)
    • Customer experience (CX) (40)
    • Customer Satisfaction Surveys (10)
    • Data collection (11)
    • Digital media placement (15)
    • Digital Tools (27)
    • Home Builder CX (24)
    • Home builder reviews (11)
    • Journey mapping (13)
    • Lead gen & conversion (25)
    • Lead nurturing & follow up (18)
    • Marketing automation (7)
    • Marketing ideas and strategies (41)
    • New home sales (25)
    • Online Sales Counselor Program (8)
    • Personalization (13)
    • Search Engine Marketing (4)
    • SEO (1)
    • Social media (7)
    • User testing (5)
    • UX / UI (6)
    • Virtual Reality (VR) (6)
    • Voice of the Customer (VoC) (11)
    • Website design (10)

    Filter by author

    • Aviva Johnson (1)
    • Bokka Group (19)
    • Charlie Stanard (4)
    • Chelsea Johnson (5)
    • Chris Paffett (1)
    • Crystal Swain (1)
    • Dallas Johnson (3)
    • Ed Carey, CEO of Audience Town (0)
    • Eric Lee (3)
    • Greg Capello (1)
    • Jimmy Diffee (22)
    • Michelle Nguyen (1)
    • Mike McGuire (1)
    • Paul Gortzig (11)
    • Paula Huggett (3)
    • Rachel Conn (4)
    • Ron Holt (2)
    • Sallie Wright Serene (5)
    • Sara Lambert (4)

    Insights from Bokka: Insights from Bokka

    • An important reason your website isn't getting enough leads, and how to fix it
      Articles

      An important reason your website isn't getting enough leads, and how to fix it

      If you're a home building marketer, you may have asked yourself, "Why are the visitors to my website not converting to leads?" Well...you're not[...]

      Michelle Nguyen on January 19, 2023
      4 min read
    • Selling New Construction Homes: Strategies for Success
      Articles

      Selling New Construction Homes: Strategies for Success

      Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]

      Paul Gortzig on January 09, 2023
      8 min read
    • Managing the CX Roller Coaster for Homebuyers
      Articles

      Managing the CX Roller Coaster for Homebuyers

      Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]

      Jimmy Diffee on December 05, 2022
      7 min read
    • Tips for Selling New Homes in a Cooling Market
      Articles

      Tips for Selling New Homes in a Cooling Market

      For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]

      Paul Gortzig on November 11, 2022
      13 min read
    • Home Builder Marketing 101: a 5-Step Strategy to Increase Sales
      Articles

      Home Builder Marketing 101: a 5-Step Strategy to Increase Sales

      If you're a home building marketer, you may have found that reaching new customers is more challenging than it seems. It's hard to come up with new[...]

      Bokka Group on November 03, 2022
      7 min read
    • What a Shoe Store Can Teach You About Home Builder Customer Service.
      Articles

      What a Shoe Store Can Teach You About Home Builder Customer Service.

      A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]

      Jimmy Diffee on October 31, 2022
      6 min read
    • Why homebuyers write bad reviews... and what to do about it.
      Articles

      Why homebuyers write bad reviews... and what to do about it.

      In many ways, homebuyers can easily regress to childhood behaviors. If they don't get an answer (or the answer they want to hear), they go from one[...]

      Eric Lee on October 03, 2022
      6 min read
    • 5 Steps to Create a Winning Home Builder Marketing Plan: A Comprehensive Guide
      Articles

      5 Steps to Create a Winning Home Builder Marketing Plan: A Comprehensive Guide

      At Bokka, we understand the challenges that home builders face when it comes to marketing their businesses. With so much competition in the market,[...]

      Paula Huggett on September 30, 2022
      8 min read
    • Master Home Builder Digital Marketing with These Proven Strategies
      Articles

      Master Home Builder Digital Marketing with These Proven Strategies

      As a home builder, it's crucial to have a strong digital presence in order to attract potential customers and stand out in a crowded market. One way[...]

      Paula Huggett on September 21, 2022
      8 min read
    • How to Ease the Home Buyer's Biggest Pain Point
      Articles

      How to Ease the Home Buyer's Biggest Pain Point

      For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was the[...]

      Paul Gortzig on August 24, 2022
      7 min read
    • Home Builder Landing Pages: 10x More Leads vs. Your Home Page
      Articles

      Home Builder Landing Pages: 10x More Leads vs. Your Home Page

      The Importance of Home Builder Landing Pages As a builder, you might be thinking, “I’ve invested in my website, I’m paying for advertising that[...]

      Ron Holt on June 01, 2022
      20 min read
    • Delivering a 5-Star Home Building Experience
      Articles

      Delivering a 5-Star Home Building Experience

      Take these steps to keep referrals up, customer trust high, and feedback positive COVID has crippled some industries and been a rising tide for[...]

      Jimmy Diffee on April 06, 2022
      6 min read
    • Build a Culture of Action with Your CX Survey Program
      Articles

      Build a Culture of Action with Your CX Survey Program

      Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build[...]

      Eric Lee on March 09, 2022
      3 min read
    • How to make company culture your competitive edge
      Articles

      How to make company culture your competitive edge

      Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]

      Ron Holt on February 02, 2022
      8 min read
    • If You Have an Unhappy Homebuyer - This is Probably What Went Wrong
      Articles

      If You Have an Unhappy Homebuyer - This is Probably What Went Wrong

      When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]

      Paul Gortzig on January 20, 2022
      8 min read
    • Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'
      Articles

      Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'

      Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders,[...]

      Crystal Swain on December 15, 2021
      7 min read
    • What is customer journey mapping for home builders?
      Articles

      What is customer journey mapping for home builders?

      Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]

      Jimmy Diffee on June 23, 2021
      7 min read
    • What home builders need to know about Google Adwords for PPC
      Articles

      What home builders need to know about Google Adwords for PPC

      Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]

      Ed Carey, CEO of Audience Town on January 12, 2021
      6 min read
    • How Top Builders are Using Virtual Tools during COVID
      Articles

      How Top Builders are Using Virtual Tools during COVID

      In March 2020, the world as we knew it came to a screeching halt with the arrival of COVID-19. Home buyers, sellers, and builders alike sat in the[...]

      Sallie Wright Serene on December 02, 2020
      10 min read
    • Customer Experience is the story your customers tell their friends
      Articles

      Customer Experience is the story your customers tell their friends

      If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]

      Jimmy Diffee on October 27, 2020
      1 min read
    • Advice for Selling New Homes Virtually
      Articles

      Advice for Selling New Homes Virtually

      The new home sales world has been flipped on its head lately. COVID concerns have forced us to start selling in new ways. Changing systems and[...]

      Paul Gortzig on October 15, 2020
      9 min read
    • The Mover Report: Who is Going to Move in the Next 6 Months
      Research

      The Mover Report: Who is Going to Move in the Next 6 Months

      About 40M people move each year in the US. As real estate providers, the more we know about who these people are, the more accurately we can provide[...]

      Ed Carey, CEO of Audience Town on September 29, 2020
      3 min read
    • Builder Digital Marketing Summit: 10/29-11/19
      Articles

      Builder Digital Marketing Summit: 10/29-11/19

      In-person conferences were pretty much the first thing to go for me when COVID hit. First it was PCBC, then Builder20 Groups, and then the Digital[...]

      Jimmy Diffee on September 23, 2020
      2 min read
    • How to Advertise Your 3D Home Tours
      Articles

      How to Advertise Your 3D Home Tours

      The way people search for homes is rapidly changing. 3D home tour technology is quickly becoming the best way for builders to showcase new homes at a[...]

      Greg Capello on September 10, 2020
      3 min read
    • Using Google Analytics to Improve ROI for your builder marketing
      Articles

      Using Google Analytics to Improve ROI for your builder marketing

      In this crazy time of virtual appointments and social distancing, digital marketing has become increasingly important for home builders. Digital[...]

      Chris Paffett on August 07, 2020
      5 min read
    • The Ultimate Toolkit for Online Sales Consultants in Homebuilding
      Articles

      The Ultimate Toolkit for Online Sales Consultants in Homebuilding

      We're frequently asked about the top tools available to improve efficiency for the Online Sales Consultant (AKA Internet Sales Specialist, Online[...]

      Paula Huggett on July 16, 2020
      13 min read
    • How to Find the Sweet Spot of Working Remotely
      Articles

      How to Find the Sweet Spot of Working Remotely

      Starting in March 2020, the world, America, and the entire workforce entered into unprecedented times. We've all felt the effects: wearing masks to[...]

      Chelsea Johnson on July 09, 2020
      7 min read
    • Buy It Now! The Home Buying Experience of the Future
      Articles

      Buy It Now! The Home Buying Experience of the Future

      Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before online home buying is the new normal. If I told you to[...]

      Jimmy Diffee on June 25, 2020
      5 min read
    • 5 Great Examples of Innovative User Experiences
      Articles

      5 Great Examples of Innovative User Experiences

      One of the biggest mistakes any home builder can make is taking the user experience (UX) for granted. If you've read many of our articles, you know[...]

      Mike McGuire on May 27, 2020
      9 min read
    • LIVE Q+A: How builders lead remote teams during the COVID-19 pandemic
      Articles

      LIVE Q+A: How builders lead remote teams during the COVID-19 pandemic

      Working from home has become the new normal. For home builders in the 45 states that are still allowing construction to continue, it's a huge change[...]

      Jimmy Diffee on April 08, 2020
      2 min read
    • How to Use Customer Feedback to Motivate Your Employees
      Articles

      How to Use Customer Feedback to Motivate Your Employees

      Rick, the ever-professional salesperson, arrived at the model home at his usual time. He meticulously went room-by-room to turn on all the lights[...]

      Eric Lee on April 02, 2020
      4 min read
    • Sell More New Homes With These OSC Strategies
      Articles

      Sell More New Homes With These OSC Strategies

      Over 90% of home shoppers start their search online. Your website is your new storefront and your phone or computer is your primary source of[...]

      Paul Gortzig on March 05, 2020
      12 min read
    • The Value of the Closing Gift for Home Buyers
      Articles

      The Value of the Closing Gift for Home Buyers

      Closing day for Scott and Jill has finally arrived. They couldn't be more excited and the looks on their faces tell the whole story. For months[...]

      Bokka Group on February 19, 2020
      4 min read
    • Get More Leads & Sales With These Home Builder Blog Strategies
      Articles

      Get More Leads & Sales With These Home Builder Blog Strategies

      Having an engaging and exciting blog is a must-have for homebuilders in today's internet-obsessed, content-driven, fast-paced culture. This shouldn't[...]

      Chelsea Johnson on January 22, 2020
      5 min read
    • Top KPIs Every New Home Sales Manager Should Measure
      Articles

      Top KPIs Every New Home Sales Manager Should Measure

      When is the last time you examined your Key Performance Indicators (KPI's) to be sure they're aligned with today's business environment? As those of[...]

      Paul Gortzig on January 08, 2020
      9 min read
    • Customer Surveys: Should You Do Them Yourself?
      Articles

      Customer Surveys: Should You Do Them Yourself?

      Customer satisfaction surveys are a hot topic for home builders these days. For most of our builder partners, customer satisfaction and customer[...]

      Bokka Group on November 20, 2019
      3 min read
    • How to Become the Amazon of Home Building
      Articles

      How to Become the Amazon of Home Building

      There’s a reason why most of us are in the home building industry. There’s nobility in it. We’re building homes where lifelong memories will be made.[...]

      Jimmy Diffee on October 23, 2019
      11 min read
    • Grow Your Community Interest List with This One Simple Campaign
      Articles

      Grow Your Community Interest List with This One Simple Campaign

      For home builders and developers, launching new communities should be the best of times. It signifies growth, and should be filled with excitement,[...]

      Rachel Conn on October 10, 2019
      6 min read
    • How Do You Measure the Customer Experience?
      Articles

      How Do You Measure the Customer Experience?

      How do you measure the customer experience? As a customer experience (CX) consultant, I get that question all of the time from home builders,[...]

      Jimmy Diffee on October 02, 2019
      3 min read
    • How to deal with difficult home buyers
      Articles

      How to deal with difficult home buyers

      If I asked you to name a home buyer that was a complete thorn in the side of your company, I bet you'd waste no time coming up with an answer (if not[...]

      Bokka Group on September 25, 2019
      6 min read
    • How are Home Builders Using Social Media?
      Articles

      How are Home Builders Using Social Media?

      You've probably seen Buzzfeed advertise it to you before - 'What Disney Princess or Prince am I?' or maybe 'Choose some strange things and we'll tell[...]

      Sallie Wright Serene on September 11, 2019
      9 min read
    • Augmented Reality for Home Builders
      Articles

      Augmented Reality for Home Builders

      If you attended the Pacific Coast Builder Conference (PCBC) this year, you probably noticed one tech trend that stood out more than all the others:[...]

      Jimmy Diffee on August 28, 2019
      5 min read
    • Why should builders invest in customer satisfaction surveys?
      Articles

      Why should builders invest in customer satisfaction surveys?

      Tell me if this sounds familiar: Bob, the new COO, is preparing for his first meeting with the leadership team, poring over every number and report[...]

      Bokka Group on July 31, 2019
      4 min read
    • 5 Homebuilding Marketing Myths that are Killing your Conversions
      Articles

      5 Homebuilding Marketing Myths that are Killing your Conversions

      Worldwide adoption of the internet into our everyday lives has made massive impacts on the marketing world. Over the past 30 years, digital marketing[...]

      Sallie Wright Serene on July 09, 2019
      8 min read
    • Improve Your Culture With This One Simple Meeting
      Articles

      Improve Your Culture With This One Simple Meeting

      Have you ever been in a meeting where everyone complains about the way a project went, but nothing ever seems to get done about it? I know I have. A[...]

      Rachel Conn on June 26, 2019
      6 min read
    • Why I Love Working at Bokka: Our Passion for Customer Experience
      Articles

      Why I Love Working at Bokka: Our Passion for Customer Experience

      When someone asks me "what do you love most about working at the Bokka Group?" my answer is always, "our passion and commitment to customer[...]

      Chelsea Johnson on June 20, 2019
      6 min read
    • Death of a Salesman: The Future of New Home Sales
      Articles

      Death of a Salesman: The Future of New Home Sales

      Just look around and it's easy to see how obsessed the world has become with speed, convenience and "buy it now" attitudes.  Zappos, Amazon and[...]

      Paul Gortzig on June 11, 2019
      14 min read
    • What is a CMS? A Builder's Guide to CMS Software
      Articles

      What is a CMS? A Builder's Guide to CMS Software

      If you’ve spent any time working with a marketing team on a website you’ve probably heard the acronym “CMS” thrown around, short for Content[...]

      Charlie Stanard on April 17, 2019
      6 min read
    • How Important is Communication During Construction?
      Articles

      How Important is Communication During Construction?

      It's not easy being a home builder in this day and age. But you're a fighter. You've done your due diligence. Your vision is on point, and the future[...]

      Paul Gortzig on April 11, 2019
      9 min read
    • Tips to Improve Your Home Builder Referral Program
      Articles

      Tips to Improve Your Home Builder Referral Program

      For most industries, referrals are an important part of the business. Home building is no different. Referrals can be some of your best leads. They[...]

      Sara Lambert on March 31, 2019
      6 min read
    • Find the home builder CRM that works for you – and your customers
      Articles

      Find the home builder CRM that works for you – and your customers

      Builders often ask us: "What's the best home builder CRM?" And instead of rattling off a list of the most widely-used CRMs in the industry, we want[...]

      Charlie Stanard on March 20, 2019
      6 min read
    • Learn the Top Fails in New Home Sales and how to fix them.
      Articles

      Learn the Top Fails in New Home Sales and how to fix them.

      The secret's out!  We recently collected data from top mystery shoppers in the country to find out what really goes on in new homes sales. Are the[...]

      Paul Gortzig on March 07, 2019
      10 min read
    • See How Raving Fans Make for Great Home Builder Reviews
      Articles

      See How Raving Fans Make for Great Home Builder Reviews

      Getting homeowner reviews is hard. But why is that? There are plenty of survey tools and strategies for gathering testimonials and feedback. The[...]

      Sara Lambert on February 28, 2019
      5 min read
    • Get More Leads and Sales from Home Builder Marketing
      Articles

      Get More Leads and Sales from Home Builder Marketing

      Does it ever feel like there are too many home builder marketing tactics to keep up with?  And which of them work best for your budget?

      Jimmy Diffee on February 20, 2019
      10 min read
    • Why an 'MVP' website strategy works for home builders
      Articles

      Why an 'MVP' website strategy works for home builders

      With so many new startups and tech companies going mainstream, it's hard to keep up with everything unless you happen to live in Silicon Valley. And[...]

      Charlie Stanard on February 13, 2019
      6 min read
    • 3 high-performing construction emails you should be sending
      Articles

      3 high-performing construction emails you should be sending

      In today's densely-saturated home builder marketing landscape, email still reigns as a primary way for construction companies to communicate[...]

      Chelsea Johnson on February 06, 2019
      7 min read
    • The Home Builder's Cheat Sheet for Research & User Testing
      Articles

      The Home Builder's Cheat Sheet for Research & User Testing

      Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...]

      Sallie Wright Serene on January 30, 2019
      9 min read
    • Think You Need a New Home Builder Website Design? Read this first.
      Articles

      Think You Need a New Home Builder Website Design? Read this first.

      Often the phrase “we need a new website” can strike fear into the heart of home building marketers. Website redesigns for builders can take months,[...]

      Rachel Conn on January 23, 2019
      5 min read
    • Measuring the Home Building Experience: CX Metrics that Matter
      Articles

      Measuring the Home Building Experience: CX Metrics that Matter

      In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the[...]

      Dallas Johnson on January 10, 2019
      8 min read
    • How to Prepare for Success in a Cooling Market: A New Home Sales Guide
      Whitepapers

      How to Prepare for Success in a Cooling Market: A New Home Sales Guide

      Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.  [...]

      Paul Gortzig on January 08, 2019
      1 min read
    • The Ultimate Toolkit for Online Sales Counselors in Homebuilding
      Whitepapers

      The Ultimate Toolkit for Online Sales Counselors in Homebuilding

      Get the tools to make your Online Sales Counselor successful (and buyers happy).  It's one of the fastest growing positions in the industry. The job[...]

      Paula Huggett on January 02, 2019
      1 min read
    • 13 Tips for Builders to Improve Customer Experience
      Articles

      13 Tips for Builders to Improve Customer Experience

      While almost everyone understands the benefits technology can bring, deciding which tools to integrate into your customer experience strategy can be[...]

      Jimmy Diffee on December 04, 2018
      11 min read
    • The New Home Sales Guide to Online Sales Counseling
      Articles

      The New Home Sales Guide to Online Sales Counseling

      Many times, the first impression a home shopper has of your home building company is with your Online Sales Counselor (often called an OSC). This job[...]

      Sara Lambert on November 21, 2018
      9 min read
    • Lead Intelligence for Home Builders: Enhance Customer Experiences
      Articles

      Lead Intelligence for Home Builders: Enhance Customer Experiences

      As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead[...]

      Jimmy Diffee on November 20, 2018
      4 min read
    • How to Maintain a Strong Culture in Today's Distributed Workplace
      Articles

      How to Maintain a Strong Culture in Today's Distributed Workplace

      With "office-optional" - culture is more important than ever. Here at the Bokka Group, we believe great customer experiences come from a culture[...]

      Chelsea Johnson on October 31, 2018
      4 min read
    • How home builders can find leads within the CRM
      Articles

      How home builders can find leads within the CRM

      “More leads? Heck yeah, bring em on! You can never have too many leads, can you? That’s like having too much ice cream.” Well, I contend to you that[...]

      Paul Gortzig on October 25, 2018
      6 min read
    • How to Avoid Disruption in Home Building
      Articles

      How to Avoid Disruption in Home Building

      We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about[...]

      Bokka Group on September 18, 2018
      4 min read
    • Personalized Marketing For New Home Builders
      Articles

      Personalized Marketing For New Home Builders

      Personalized marketing is becoming the new normal In the last few years, the home builder marketing landscape has changed dramatically. Traditional[...]

      Charlie Stanard on August 31, 2018
      6 min read
    • How Homebuilders Should Conduct Website A/B Testing for More Conversions
      Articles

      How Homebuilders Should Conduct Website A/B Testing for More Conversions

      Maybe you’ve heard of A/B testing, or split testing, and it sounds like one of those things that

      Aviva Johnson on August 22, 2018
      4 min read
    • Components of a Winning Customer Experience Strategy for Home Builders
      Articles

      Components of a Winning Customer Experience Strategy for Home Builders

      In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home[...]

      Dallas Johnson on August 15, 2018
      5 min read
    • How to Conduct Usability Testing for Better Homebuilder Experiences
      Articles

      How to Conduct Usability Testing for Better Homebuilder Experiences

      For decades, home builders have struggled when it comes to communication with their home buyers. If you’ve ever built a home, then this concept is[...]

      Sallie Wright Serene on August 05, 2018
      6 min read
    • Using construction software to improve customer satisfaction
      Articles

      Using construction software to improve customer satisfaction

      Your construction software may be good at scheduling. But is it good at keeping customers happy? A few months ago, I was leading[...]

      Jimmy Diffee on August 01, 2018
      7 min read
    • Creating a Mobile-First Customer Experience For Home Builder Websites
      Articles

      Creating a Mobile-First Customer Experience For Home Builder Websites

      Once upon a time, cell phones were just phones, and home buyers were restricted to researching a purchase from a

      Rachel Conn on July 18, 2018
      4 min read
    • Homebuilder's Guide to Evaluating Your Customer Experience
      Whitepapers

      Homebuilder's Guide to Evaluating Your Customer Experience

      Your customers expect an amazing home buying experience. What kind of experience are you delivering? Customer experience evaluation is one of the[...]

      Jimmy Diffee on June 30, 2018
      1 min read
    • Proactively Gathering Customer Feedback in the Home Buying Process
      Articles

      Proactively Gathering Customer Feedback in the Home Buying Process

      There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.” How often do we actually put this into[...]

      Sara Lambert on June 10, 2018
      3 min read
    • Customer Experience in the Home Building Industry: Part I
      Articles

      Customer Experience in the Home Building Industry: Part I

      In the first of a five-part series, on Customer Experience in the Home Building Industry, we’ll explore the basics of customer experience, why it[...]

      Dallas Johnson on May 16, 2018
      3 min read
    • Create a unified customer experience for better reviews
      Articles

      Create a unified customer experience for better reviews

      Bad reviews come from broken experiences. Unified customer experiences are rare these days. Think about a bad customer experience you’ve had lately.[...]

      Jimmy Diffee on April 29, 2018
      5 min read
    • Why the Experience Matters Now More Than Ever for Builders
      Articles

      Why the Experience Matters Now More Than Ever for Builders

      There’s nothing new about the concept of delivering great customer experiences. But the term itself has achieved buzzword status over the past few[...]

      Jimmy Diffee on October 02, 2017
      6 min read
    • The 2016-17 Home Buyer Conversion Report
      Research

      The 2016-17 Home Buyer Conversion Report

      The Bokka Group releases new real estate marketing data. The 2016-17 Home Buyer Conversion Report provides new home builder marketing and sales[...]

      Jimmy Diffee on August 24, 2017
      1 min read
    • Average Conversion Rates for Home Builder Sales
      Articles

      Average Conversion Rates for Home Builder Sales

      Below is a graphic of “Average Conversion Rates” taken from a presentation by the Bokka Group at the 2017 DCX home builder Conference Average[...]

      Jimmy Diffee on May 22, 2017
      5 min read
    • The Ritz-Carlton model for home building culture
      Articles

      The Ritz-Carlton model for home building culture

      When someone thinks of a Ritz Carlton-like experience, it’s unlikely they think of the home building culture. It’s an industry not typically known[...]

      Bokka Group on February 07, 2017
      4 min read
    • Top Digital Marketing Trends for Home Builders in 2017
      Articles

      Top Digital Marketing Trends for Home Builders in 2017

      What does the future of digital marketing look like for home building marketers? In a field not always known for being on the leading edge of[...]

      Jimmy Diffee on November 09, 2016
      6 min read
    • Social Media for Home Builders: What Buyers Really Want
      Articles

      Social Media for Home Builders: What Buyers Really Want

      Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media[...]

      Bokka Group on September 21, 2016
      5 min read
    • From the Archive: 2015-16 Home Buyer Conversion Report
      Research

      From the Archive: 2015-16 Home Buyer Conversion Report

      The Bokka Group releases the new 2015-16 Home Buyer Conversion Report with new home builder marketing and sales insight. If you’re like many[...]

      Bokka Group on August 31, 2016
      2 min read
    • Marketing Automation for Home Builders
      Articles

      Marketing Automation for Home Builders

      In an upswing market, how do you find time to deal with the onslaught of new leads? (Originally published in Sales+Marketing Ideas Magazine)

      Jimmy Diffee on February 17, 2016
      4 min read
    • Millennials Demand Better Home Buying Experience
      Articles

      Millennials Demand Better Home Buying Experience

      Millennials are forcing home builders to change the way they do business (especially as it relates to home builder marketing) The Millennials have[...]

      Jimmy Diffee on November 04, 2015
      4 min read
    • Quantifying the Customer Experience ROI for Home Builders
      Articles

      Quantifying the Customer Experience ROI for Home Builders

      Is it worth it for home builders to invest money to improve the customer experience? Most builders would answer the above question with a “yes.” In[...]

      Jimmy Diffee on May 01, 2015
      4 min read
    • A better approach to new construction social media.
      Articles

      A better approach to new construction social media.

      SOCIAL MEDIA AND HOME BUYERS As part of a recent interview for Professional Builder Magazine, I was asked about social media for home builders, and[...]

      Bokka Group on September 17, 2014
      3 min read
    • From the Archive: 2013-14 Home Buyer Conversion Report
      Research

      From the Archive: 2013-14 Home Buyer Conversion Report

      Conversion report released with new home builder marketing and sales insight Key findings from the new report showcase the value of digital home[...]

      Bokka Group on May 01, 2014
      2 min read
    • The Ideal New Home Buying Experience
      Articles

      The Ideal New Home Buying Experience

      How bringing together sales and marketing technologies can create the ideal home buying experience. Have you ever wondered what the home-buying[...]

      Bokka Group on January 27, 2014
      3 min read
    • Trustpoints: What Home Buyers Really Want From Your Web Site
      Articles

      Trustpoints: What Home Buyers Really Want From Your Web Site

      Your home builder website is your 24/7 model center The time of home builder website as online brochure has long since passed, as more and more[...]

      Bokka Group on March 06, 2013
      2 min read
    • Lead Quality: Rethinking the Value of a Lead
      Articles

      Lead Quality: Rethinking the Value of a Lead

      How leveraged is your online marketing?

      Bokka Group on February 13, 2013
      2 min read
    • Social Media for Home Builders in 2013
      Articles

      Social Media for Home Builders in 2013

      Builders, Take Your Social Media to the Next Level Join The Bokka Group’s Vice President and Director of Client Relations Paula Huggett at the 2013[...]

      Bokka Group on January 13, 2013
      2 min read
    • Is Email Dead?
      Articles

      Is Email Dead?

      4 Reasons Why Email Matters More Than Ever Is email dead? According to a comprehensive survey of recent home buyers in our Home Buyer Conversion[...]

      Bokka Group on January 09, 2013
      2 min read
    • 2 Big Sessions at IBS 2013: Email 2.0 and Online Sales Counselors
      Articles

      2 Big Sessions at IBS 2013: Email 2.0 and Online Sales Counselors

      Bokka Group to Speak at International Builder’s Show Now that we’ve shaken off the last of our holiday merriment, we’re excited to turn our attention[...]

      Bokka Group on January 07, 2013
      2 min read
    • Developing a 360 Degree Home Builder Digital Marketing Strategy
      Articles

      Developing a 360 Degree Home Builder Digital Marketing Strategy

      Managing Your Digital Marketing Strategies There’s often a myth in the homebuilding industry that measuring digital marketing strategy and offline[...]

      Bokka Group on December 19, 2012
      3 min read
    • Websites By the Numbers: Using Data to Drive Website Design Decisions
      Articles

      Websites By the Numbers: Using Data to Drive Website Design Decisions

      Do you need a new home builder website? It’s not a question about how your website looks, or how old it is, or how much you paid for it. The question[...]

      Bokka Group on November 16, 2012
      3 min read
    • Big Brand? Think Small with Responsive Web Design
      Articles

      Big Brand? Think Small with Responsive Web Design

      A Guide to Responsive Website Design Have you noticed? Your brand is shrinking.

      Bokka Group on November 13, 2012
      3 min read
    • 3 Ways to Improve Lead Capture, Nurture, and Conversion
      Articles

      3 Ways to Improve Lead Capture, Nurture, and Conversion

       

      Bokka Group on October 15, 2012
      2 min read

    Get in touch

    We understand the challenges of innovating in an industry not known for great experiences. Tell us your story.

    Contact us

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

    Find out more

    Bokka-logo-reversed
    What we do

    We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness.

    Follow us
    • Facebook
    • Twitter
    • LinkedIn
    • RSS
    Get in touch

    Copyright © 2022 The Bokka Group, Inc. All rights reserved.  |  +1 303 573 0046  |  hello@bokkagroup.com