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    Customer Experience (CX) Resources

    Customer Experience (CX) articles and resources for home builders and new home construction.

    • Selling New Construction Homes: Strategies for Success
      Articles

      Selling New Construction Homes: Strategies for Success

      Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]

      Paul Gortzig on January 09, 2023
      8 min read
    • Managing the CX Roller Coaster for Homebuyers
      Articles

      Managing the CX Roller Coaster for Homebuyers

      Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]

      Jimmy Diffee on December 05, 2022
      7 min read
    • Tips for Selling New Homes in a Cooling Market
      Articles

      Tips for Selling New Homes in a Cooling Market

      For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]

      Paul Gortzig on November 11, 2022
      13 min read
    • What a Shoe Store Can Teach You About Home Builder Customer Service.
      Articles

      What a Shoe Store Can Teach You About Home Builder Customer Service.

      A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]

      Jimmy Diffee on October 31, 2022
      6 min read
    • How to Ease the Home Buyer's Biggest Pain Point
      Articles

      How to Ease the Home Buyer's Biggest Pain Point

      For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was the[...]

      Paul Gortzig on August 24, 2022
      7 min read
    • Delivering a 5-Star Home Building Experience
      Articles

      Delivering a 5-Star Home Building Experience

      Take these steps to keep referrals up, customer trust high, and feedback positive COVID has crippled some industries and been a rising tide for[...]

      Jimmy Diffee on April 06, 2022
      6 min read
    • Build a Culture of Action with Your CX Survey Program
      Articles

      Build a Culture of Action with Your CX Survey Program

      Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build[...]

      Eric Lee on March 09, 2022
      3 min read
    • What is customer journey mapping for home builders?
      Articles

      What is customer journey mapping for home builders?

      Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]

      Jimmy Diffee on June 23, 2021
      7 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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