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    Customer Experience (CX) Resources

    Customer Experience (CX) articles and resources for home builders and new home construction.

    • How Virtual Reality is Transforming the New Home Buying Experience—and How Builders Can Take Advantage
      Articles

      How Virtual Reality is Transforming the New Home Buying Experience—and How Builders Can Take Advantage

      Virtual Reality (VR) is a modern tool that's still early in its adoption curve, but has the potential to change how prospects tour model homes before[...]

      Ron Holt - Director of Technology on May 28, 2025
      11 min read
    • Discover How AI Is Transforming Home Builder Marketing
      Articles

      Discover How AI Is Transforming Home Builder Marketing

      The digital age has brought about significant changes in the real estate industry, especially in how homes are marketed and sold. Home builders face[...]

      Paula Huggett - Partner, VP Client Services on April 15, 2025
      5 min read
    • Introducing the 2024 Home Buyer Conversion Report
      Articles

      Introducing the 2024 Home Buyer Conversion Report

      The wait is over. The industry's much-anticipated 2024 Home Buyer Conversion Report is here, delivering the latest insights into what motivates[...]

      Jimmy Diffee - Bokka Co-Founder on December 09, 2024
      3 min read
    • Why Poor Construction Communication is Killing Your Referrals
      Articles

      Why Poor Construction Communication is Killing Your Referrals

      The construction phase is arguably the most complex and challenging part of the home buyer’s journey. With hundreds of activities, suppliers, and[...]

      Eric Lee - Director of Customer Experience on November 25, 2024
      5 min read
    • Top 5 Benefits of Sharing Real-Time Notifications with Clients Using Construction Communication Software
      Articles

      Top 5 Benefits of Sharing Real-Time Notifications with Clients Using Construction Communication Software

      Building a home is an exciting yet complex process, and clear communication is key to keeping everything on track. Homebuyers want to feel confident[...]

      Paul Gortzig - Director of Sales on July 01, 2024
      5 min read
    • What's better than a Reg Card? How about a Walk-in Survey
      Articles

      What's better than a Reg Card? How about a Walk-in Survey

      What if you had a tool that identified which of your sales office visitors would become buyers? Registration cards (AKA reg. cards) have long been[...]

      Eric Lee - Director of Customer Experience on January 18, 2024
      2 min read
    • How to Improve Customer Experience Through Employee Recognition
      Articles

      How to Improve Customer Experience Through Employee Recognition

      The Power of Positive Reinforcement Creating a customer-centric culture doesn't happen overnight. It's a process that starts with a commitment by[...]

      Eric Lee - Director of Customer Experience on August 23, 2023
      6 min read
    • How Important are Construction Updates?
      Articles

      How Important are Construction Updates?

      As market conditions gravitate towards a more normalized state, it's time to bring the focus back to what matters most – our customers. After all,[...]

      Paul Gortzig - Director of Sales on June 28, 2023
      8 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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