We’ve all heard the talk about disruption coming to the construction industry. We shouldn’t be surprised. For decades, very little has changed about the way we build and sell homes.
When someone thinks of a Ritz Carlton-like experience, it’s unlikely they think of the home building culture. It’s an industry not typically known for a culture of service excellence. But we believe that’s changing. Customers, especially[...]
Home builders are constantly on the hunt for the latest ideas to improve their presence on social media. A quick search for the phrase social media for home builders delivers a slew of tips, tricks and success stories of home builder marketing[...]
As part of a recent interview for Professional Builder Magazine, I was asked about social media for home builders, and which channels they should be paying most attention to. It got me thinking about why home builders[...]
Articles Marketing strategy Customer experience Sales Nurturing and follow up Digital media Lead conversion
The time of home builder website as online brochure has long since passed, as more and more builders understand the value of a website to attract, engage and nurture prospective home buyers on[...]
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