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    What's working in New Homes Sales

    New Homes Sales resources and articles for home builders and new home construction.

    • Selling New Construction Homes: Strategies for Success
      Articles

      Selling New Construction Homes: Strategies for Success

      Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]

      Paul Gortzig on January 09, 2023
      8 min read
    • Tips for Selling New Homes in a Cooling Market
      Articles

      Tips for Selling New Homes in a Cooling Market

      For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]

      Paul Gortzig on November 11, 2022
      13 min read
    • How to Ease the Home Buyer's Biggest Pain Point
      Articles

      How to Ease the Home Buyer's Biggest Pain Point

      For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was the[...]

      Paul Gortzig on August 24, 2022
      7 min read
    • If You Have an Unhappy Homebuyer - This is Probably What Went Wrong
      Articles

      If You Have an Unhappy Homebuyer - This is Probably What Went Wrong

      When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]

      Paul Gortzig on January 20, 2022
      8 min read
    • What is customer journey mapping for home builders?
      Articles

      What is customer journey mapping for home builders?

      Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]

      Jimmy Diffee on June 23, 2021
      7 min read
    • Customer Experience is the story your customers tell their friends
      Articles

      Customer Experience is the story your customers tell their friends

      If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]

      Jimmy Diffee on October 27, 2020
      1 min read
    • Advice for Selling New Homes Virtually
      Articles

      Advice for Selling New Homes Virtually

      The new home sales world has been flipped on its head lately. COVID concerns have forced us to start selling in new ways. Changing systems and[...]

      Paul Gortzig on October 15, 2020
      9 min read
    • The Ultimate Toolkit for Online Sales Consultants in Homebuilding
      Articles

      The Ultimate Toolkit for Online Sales Consultants in Homebuilding

      We're frequently asked about the top tools available to improve efficiency for the Online Sales Consultant (AKA Internet Sales Specialist, Online[...]

      Paula Huggett on July 16, 2020
      13 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

    Find out more

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