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    Voice of the Customer (VoC) Resources

    Top Voice of the Customer (VOC) resources for home builders and new home construction.

    • Delivering a 5-Star Home Building Experience
      Articles

      Delivering a 5-Star Home Building Experience

      Take these steps to keep referrals up, customer trust high, and feedback positive COVID has crippled some industries and been a rising tide for[...]

      Jimmy Diffee on April 06, 2022
      6 min read
    • Build a Culture of Action with Your CX Survey Program
      Articles

      Build a Culture of Action with Your CX Survey Program

      Customer satisfaction surveys have been the bedrock homebuilders use to gather their customer feedback. The thinking goes... We sell the home. Build[...]

      Eric Lee on March 09, 2022
      3 min read
    • Buy It Now! The Home Buying Experience of the Future
      Articles

      Buy It Now! The Home Buying Experience of the Future

      Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before online home buying is the new normal. If I told you to[...]

      Jimmy Diffee on June 25, 2020
      5 min read
    • Why should builders invest in customer satisfaction surveys?
      Articles

      Why should builders invest in customer satisfaction surveys?

      Tell me if this sounds familiar: Bob, the new COO, is preparing for his first meeting with the leadership team, poring over every number and report[...]

      Bokka Group on July 31, 2019
      4 min read
    • The Home Builder's Cheat Sheet for Research & User Testing
      Articles

      The Home Builder's Cheat Sheet for Research & User Testing

      Ever wonder how home builders can improve the user experience with research and testing? In the ever-expanding world of User Experience (UX),[...]

      Sallie Wright Serene on January 30, 2019
      9 min read
    • Measuring the Home Building Experience: CX Metrics that Matter
      Articles

      Measuring the Home Building Experience: CX Metrics that Matter

      In Parts 1 and 2 of this series, we covered the impact of a dedicated customer experience (CX) initiative to home building performance and the[...]

      Dallas Johnson on January 10, 2019
      8 min read
    • Components of a Winning Customer Experience Strategy for Home Builders
      Articles

      Components of a Winning Customer Experience Strategy for Home Builders

      In Part 1 of this series on Customer Experience in the Home Building Industry, we made a case for improving the customer experience in the home[...]

      Dallas Johnson on August 15, 2018
      5 min read
    • Proactively Gathering Customer Feedback in the Home Buying Process
      Articles

      Proactively Gathering Customer Feedback in the Home Buying Process

      There’s a saying that goes: “We have two ears and one mouth, so we can listen twice as much as we speak.” How often do we actually put this into[...]

      Sara Lambert on June 10, 2018
      3 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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