--- title: CX Insights for Home Builders | Search Engine Marketing description: Search Engine Marketing | Insightful articles to help home builder create a better home buying experience. From Experience Management (XM) to Voice of the Customer (VoC), we explore strategies to help you improve your Customer Experience (CX). --- [esc ](https://www.bokkagroup.com/home-builder-insights/articles/tag/search-engine-marketing#) - [What we do](https://www.bokkagroup.com/customer-experience-services-home-builders-construction) - [Consulting Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/consulting-services) - [Marketing Services](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/marketing-services) - [Technology Solutions](https://www.bokkagroup.com/customer-experience-services-home-builders-construction/customer-satisfaction-surveys) - [About Us](https://www.bokkagroup.com/about-us) - [About Bokka](https://www.bokkagroup.com/about-us) - [Our Methodology](https://www.bokkagroup.com/about-us/4-step-process-for-improving-home-building-experience) - [Join Our Team](https://www.bokkagroup.com/careers) - [Success Stories](https://www.bokkagroup.com/success-stories-for-home-builders) - [Insights](https://www.bokkagroup.com/home-builder-insights/articles) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) - [Contact](https://www.bokkagroup.com/contact) - [Join Our Team](https://www.bokkagroup.com/careers) - [Builder Signal](https://www.bokkagroup.com/builder-signal-construction-communication-software) - [Call Us](tel:720-466-7562) - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) © 2026 The Bokka Group, Inc. 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[esc ](https://www.bokkagroup.com/home-builder-insights/articles/tag/search-engine-marketing#) Experience Agency for Home Builders [ 720-466-7562 ](tel:720-466-7562) [search ](https://www.bokkagroup.com/home-builder-insights/articles/tag/search-engine-marketing#searchpopup) menu ### Filter by type (Filter by type) All Types Articles Research Whitepapers - [All Types](https://www.bokkagroup.com/home-builder-insights) - [Articles](https://www.bokkagroup.com/home-builder-insights/articles) - [Research](https://www.bokkagroup.com/home-builder-insights/research) - [Whitepapers](https://www.bokkagroup.com/home-builder-insights/whitepapers) ### Filter by topic (Filter by topic) Augmented Reality (AR) (9)Builder culture (31)Builder Signal (4)Culture (1)Customer experience (CX) (58)Customer Satisfaction Surveys (18)Data collection (21)Digital media placement (20)Digital Tools (52)Home Builder CX (39)Home builder reviews (17)Journey mapping (18)Lead gen & conversion (41)Lead nurturing & follow up (22)Marketing automation (9)Marketing ideas and strategies (62)New home sales (32)Online Sales Counselor Program (8)Personalization (18)Search Engine Marketing (8)SEO (2)Social media (8)User testing (5)UX / UI (9)Virtual Reality (VR) (7)Voice of the Customer (VoC) (12)Website design (16) - [Augmented Reality (AR)](https://www.bokkagroup.com/home-builder-insights/articles/tag/augmented-reality-ar) (9) - [Builder culture](https://www.bokkagroup.com/home-builder-insights/articles/tag/builder-culture) (31) - [Builder Signal](https://www.bokkagroup.com/home-builder-insights/articles/tag/builder-signal) (4) - [Culture](https://www.bokkagroup.com/home-builder-insights/articles/tag/culture) (1) - [Customer experience (CX)](https://www.bokkagroup.com/home-builder-insights/articles/tag/customer-experience-cx) (58) - [Customer Satisfaction Surveys](https://www.bokkagroup.com/home-builder-insights/articles/tag/customer-satisfaction-surveys) (18) - [Data collection](https://www.bokkagroup.com/home-builder-insights/articles/tag/data-collection) (21) - [Digital media placement](https://www.bokkagroup.com/home-builder-insights/articles/tag/digital-media-placement) (20) - [Digital Tools](https://www.bokkagroup.com/home-builder-insights/articles/tag/digital-tools) (52) - [Home Builder CX](https://www.bokkagroup.com/home-builder-insights/articles/tag/home-builder-cx) (39) - [Home builder reviews](https://www.bokkagroup.com/home-builder-insights/articles/tag/home-builder-reviews) (17) - [Journey mapping](https://www.bokkagroup.com/home-builder-insights/articles/tag/journey-mapping) (18) - [Lead gen & conversion](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-gen-conversion) (41) - [Lead nurturing & follow up](https://www.bokkagroup.com/home-builder-insights/articles/tag/lead-nurturing-follow-up) (22) - [Marketing automation](https://www.bokkagroup.com/home-builder-insights/articles/tag/marketing-automation) (9) - [Marketing ideas and strategies](https://www.bokkagroup.com/home-builder-insights/articles/tag/marketing-ideas-and-strategies) (62) - [New home sales](https://www.bokkagroup.com/home-builder-insights/articles/tag/new-home-sales) (32) - [Online Sales Counselor Program](https://www.bokkagroup.com/home-builder-insights/articles/tag/online-sales-counselor-program) (8) - [Personalization](https://www.bokkagroup.com/home-builder-insights/articles/tag/personalization) (18) - [Search Engine Marketing](https://www.bokkagroup.com/home-builder-insights/articles/tag/search-engine-marketing) (8) - [SEO](https://www.bokkagroup.com/home-builder-insights/articles/tag/seo) (2) - [Social media](https://www.bokkagroup.com/home-builder-insights/articles/tag/social-media) (8) - [User testing](https://www.bokkagroup.com/home-builder-insights/articles/tag/user-testing) (5) - [UX / UI](https://www.bokkagroup.com/home-builder-insights/articles/tag/ux-ui) (9) - [Virtual Reality (VR)](https://www.bokkagroup.com/home-builder-insights/articles/tag/virtual-reality-vr) (7) - [Voice of the Customer (VoC)](https://www.bokkagroup.com/home-builder-insights/articles/tag/voice-of-the-customer-voc) (12) - [Website design](https://www.bokkagroup.com/home-builder-insights/articles/tag/web-site-design) (16) ### Filter by author (Filter by author) Aviva Johnson (1)Becky Gelder (1)Bokka Group (20)Charlie Stanard (4)Chelsea Kendrick (5)Chris Paffett (1)Crystal Swain (6)Dallas Johnson (4)Ed Carey (2)Eric Lee (10)Greg Capello (1)Jimmy Diffee (31)Laura Box (2)Matt Savoy (3)Michelle Nguyen (5)Mike McGuire (1)Paul Gortzig (16)Paula Huggett (8)Rachel Conn (4)Ron Holt (6)Sallie Wright Serene (5)Sara Lambert (4) - [Aviva Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/aviva-johnson) (1) - [Becky Gelder](https://www.bokkagroup.com/home-builder-insights/articles/author/becky-gelder-senior-visual-designer) (1) - [Bokka Group](https://www.bokkagroup.com/home-builder-insights/articles/author/bokka-group) (20) - [Charlie Stanard](https://www.bokkagroup.com/home-builder-insights/articles/author/charlie-stanard) (4) - [Chelsea Kendrick](https://www.bokkagroup.com/home-builder-insights/articles/author/chelsea-johnson) (5) - [Chris Paffett](https://www.bokkagroup.com/home-builder-insights/articles/author/chris-paffett) (1) - [Crystal Swain](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) (6) - [Dallas Johnson](https://www.bokkagroup.com/home-builder-insights/articles/author/dallas-johnson) (4) - [Ed Carey](https://www.bokkagroup.com/home-builder-insights/articles/author/ed-carey) (2) - [Eric Lee](https://www.bokkagroup.com/home-builder-insights/articles/author/eric-lee) (10) - [Greg Capello](https://www.bokkagroup.com/home-builder-insights/articles/author/greg-capello) (1) - [Jimmy Diffee](https://www.bokkagroup.com/home-builder-insights/articles/author/jimmy-diffee) (31) - [Laura Box](https://www.bokkagroup.com/home-builder-insights/articles/author/laura-box) (2) - [Matt Savoy](https://www.bokkagroup.com/home-builder-insights/articles/author/matt-savoy) (3) - [Michelle Nguyen](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) (5) - [Mike McGuire](https://www.bokkagroup.com/home-builder-insights/articles/author/mike-mcguire) (1) - [Paul Gortzig](https://www.bokkagroup.com/home-builder-insights/articles/author/paul-gortzig) (16) - [Paula Huggett](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) (8) - [Rachel Conn](https://www.bokkagroup.com/home-builder-insights/articles/author/rachel-conn) (4) - [Ron Holt](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) (6) - [Sallie Wright Serene](https://www.bokkagroup.com/home-builder-insights/articles/author/sallie-wright-serene) (5) - [Sara Lambert](https://www.bokkagroup.com/home-builder-insights/articles/author/sara-lambert) (4) - [![10 Must-Haves for a Home Builder Website Homepage](https://www.bokkagroup.com/hs-fs/hubfs/AdobeStock_743274534.png?length=500&name=AdobeStock_743274534.png) ](https://www.bokkagroup.com/home-builder-insights/articles/10-must-haves-for-a-home-builder-website-homepage) ###### Articles ## [10 Must-Haves for a Home Builder Website Homepage](https://www.bokkagroup.com/home-builder-insights/articles/10-must-haves-for-a-home-builder-website-homepage) Your homepage is your first impression and your best opportunity to draw buyers in. Today’s homebuyers start their journey online. That means your[...] [Becky Gelder - Senior Visual Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/becky-gelder-senior-visual-designer) on August 20, 2025 8 min read - [![Inspire action on your website with CTAs: A recipe for clicks & leads](https://www.bokkagroup.com/hs-fs/hubfs/CTAs%20on%20laptop%20-%20mock%20up.jpg?length=500&name=CTAs%20on%20laptop%20-%20mock%20up.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/the-power-of-the-click-how-intentional-ctas-turn-home-builder-website-visitors-into-qualified-leads) ###### Articles ## [Inspire action on your website with CTAs: A recipe for clicks & leads](https://www.bokkagroup.com/home-builder-insights/articles/the-power-of-the-click-how-intentional-ctas-turn-home-builder-website-visitors-into-qualified-leads) If you’ve ever felt like you're sinking money into website traffic but still not getting leads from it, you’re not alone. Just ask any other home[...] [Michelle Nguyen - UI/UX Designer](https://www.bokkagroup.com/home-builder-insights/articles/author/michelle-nguyen) on August 13, 2025 11 min read - [![Boost Your Digital Ads with Hyper-Localization and Smart Targeting](https://www.bokkagroup.com/hs-fs/hubfs/Finger-pointing-at-a-target.jpg?length=500&name=Finger-pointing-at-a-target.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/boost-your-digital-ads-with-hyper-localization-and-smart-targeting) ###### Articles ## [Boost Your Digital Ads with Hyper-Localization and Smart Targeting](https://www.bokkagroup.com/home-builder-insights/articles/boost-your-digital-ads-with-hyper-localization-and-smart-targeting) Not long ago, a builder based in Louisiana came to us with a problem common to many small-to-midsized builders. Despite running digital ads targeting[...] [Crystal Swain - Strategist](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) on March 03, 2025 7 min read - [![Increase Website Traffic with These PPC Strategies for Home Builders](https://www.bokkagroup.com/hs-fs/hubfs/Marketing-professionals-reviewing-increased-website-traffic-stats-on-ipad.jpg?length=500&name=Marketing-professionals-reviewing-increased-website-traffic-stats-on-ipad.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/increase-website-traffic-mastering-ppc-strategies-for-home-builders) ###### Articles ## [Increase Website Traffic with These PPC Strategies for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles/increase-website-traffic-mastering-ppc-strategies-for-home-builders) Looking for ways to get more traffic to your website? Pay-Per-Click could be your secret weapon. For home builders, Pay-Per-Click (PPC) campaigns are[...] [Crystal Swain - Strategist](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) on April 19, 2023 13 min read - [![How to Create a Successful Marketing Plan for Home Builders](https://www.bokkagroup.com/hs-fs/hubfs/Young-woman-reasearching-a-home-builder-marketing-plan-on-a-desktop-computer.jpg?length=500&name=Young-woman-reasearching-a-home-builder-marketing-plan-on-a-desktop-computer.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/create-winning-home-builder-marketing-plan) ###### Articles ## [How to Create a Successful Marketing Plan for Home Builders](https://www.bokkagroup.com/home-builder-insights/articles/create-winning-home-builder-marketing-plan) At Bokka, we understand the challenges that home builders face when it comes to marketing their businesses. With so much competition, it's important[...] [Paula Huggett - Partner, VP Client Services](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) on September 30, 2022 9 min read - [![Master Home Builder Digital Marketing with These Proven Strategies](https://www.bokkagroup.com/hs-fs/hubfs/Graphic-showing-laptop-and-icons-of-home-builder-digital-marketing-channels.jpg?length=500&name=Graphic-showing-laptop-and-icons-of-home-builder-digital-marketing-channels.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/digital-marketing-strategies-list) ###### Articles ## [Master Home Builder Digital Marketing with These Proven Strategies](https://www.bokkagroup.com/home-builder-insights/articles/digital-marketing-strategies-list) As a home builder, it's crucial to have a strong digital presence in order to attract potential customers and stand out in a crowded market. One way[...] [Paula Huggett - Partner, VP Client Services](https://www.bokkagroup.com/home-builder-insights/articles/author/paula-huggett) on September 21, 2022 8 min read - [![Home Builder Landing Pages: 10x More Leads vs. Your Home Page](https://www.bokkagroup.com/hs-fs/hubfs/Laptop-with-home-builder-landing-page-on-the-screen2.jpg?length=500&name=Laptop-with-home-builder-landing-page-on-the-screen2.jpg) ](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-landing-pages-10x-more-leads) ###### Articles ## [Home Builder Landing Pages: 10x More Leads vs. Your Home Page](https://www.bokkagroup.com/home-builder-insights/articles/home-builder-landing-pages-10x-more-leads) The Importance of Home Builder Landing Pages As a builder, you might be thinking, “I’ve invested in my website, I’m paying for advertising that[...] [Ron Holt - Director of Technology](https://www.bokkagroup.com/home-builder-insights/articles/author/ron-holt) on June 01, 2022 20 min read - [![Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'](https://www.bokkagroup.com/hs-fs/hubfs/Search-Engine-Marketing.jpeg?length=500&name=Search-Engine-Marketing.jpeg) ](https://www.bokkagroup.com/home-builder-insights/articles/search-engine-marketing-home-builders) ###### Articles ## [Search Engine Marketing for home builders: 'What is it?' and 'How to budget for it'](https://www.bokkagroup.com/home-builder-insights/articles/search-engine-marketing-home-builders) Recently, I sat down to coffee with a home builder friend of mine named Mark and we landed on the topic of digital marketing. Like many builders,[...] [Crystal Swain - Strategist](https://www.bokkagroup.com/home-builder-insights/articles/author/crystal-swain) on December 15, 2021 7 min read ## Get in touch We understand the challenges of innovating in an industry not known for great experiences. Tell us your story. [Contact us](https://www.bokkagroup.com/contact-archived) [![How to Prepare for Success in a Cooling Market: A New Home Sales Guide](https://www.bokkagroup.com/hs-fs/hubfs/New-home-sales-guide.jpg?length=500&name=New-home-sales-guide.jpg)](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) ## How to Prepare for Success in a Cooling Market: A New Home Sales Guide Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales. [Find out more](https://www.bokkagroup.com/home-builder-insights/whitepapers/new-home-sales-guide-success-in-a-cooling-market) [![Bokka-logo-reversed](https://www.bokkagroup.com/hs-fs/hubfs/Bokka-logo-reversed.png?width=300&name=Bokka-logo-reversed.png "Bokka-logo-reversed")](https://www.bokkagroup.com/) ##### OUR CONSTRUCTION APP [![Builder-Signal-Logo-Reversed-color](https://www.bokkagroup.com/hubfs/Builder-Signal-Logo-Reversed-color.png "Builder-Signal-Logo-Reversed-color")](https://www.bokkagroup.com/builder-signal-construction-communication-software) ##### What we do We help you make lasting improvements to your customer experience (CX). From CX design to monitoring and management, we create a seamless home buying experience that increases customer satisfaction, brand value, and employee happiness. ##### Follow us - [Facebook](https://www.facebook.com/bokkagroup/) - [Twitter](https://twitter.com/bokkagroup) - [LinkedIn](https://www.linkedin.com/company/the-bokka-group) - [RSS](https://www.bokkagroup.com/home-builder-insights/articles/rss.xml) [Get in touch](https://www.bokkagroup.com/contact) Copyright © 2026 The Bokka Group, Inc. All rights reserved.  |  [hello@bokkagroup.com ](mailto:hello@bokkagroup.com) |  [Privacy](https://www.bokkagroup.com/privacy-policy-data-collection-use-and-security-bokka-group)[mailto:hello@bokkagroup.com](mailto:hello@bokkagroup.com)