Builders often ask us: "What's the best home builder CRM?" And instead of rattling off a list of the most widely-used CRMs in the industry, we want to take a step back and consider the value builders should be getting from their CRM.
As technology in marketing continues to grow and develop, you may have heard the term “lead intelligence” come up. But what exactly is lead intelligence? More importantly, what can it do for home builders?