The Power of Positive Reinforcement Creating a customer-centric culture doesn't happen overnight. It's a process that starts with a commitment by[...]
Data Collection
Data collection resources and articles for home builders and new home construction.
-
-
Tell me if this sounds familiar. A potential homebuyer—let's call him John—finds his way to your website, ready to embark on the journey to his dream[...]
-
Picture this: You've spent countless hours developing a solid marketing campaign for your latest release of homes. You've studied the market trends,[...]
-
As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in[...]
-
For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]
-
Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]
-
In this crazy time of virtual appointments and social distancing, digital marketing has become increasingly important for home builders. Digital[...]
-
Rick, the ever-professional salesperson, arrived at the model home at his usual time. He meticulously went room-by-room to turn on all the lights[...]