As home builders look for ways to thrive in the aftermath of the pandemic boom, our advice is simple: Understand everything you can about who is in[...]
Data Collection
Data collection resources and articles for home builders and new home construction.
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For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]
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Nearly every person in this country (and possibly the world) knows about Google. And for most of us in marketing, we use Adwords for our home builder[...]
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In this crazy time of virtual appointments and social distancing, digital marketing has become increasingly important for home builders. Digital[...]
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Rick, the ever-professional salesperson, arrived at the model home at his usual time. He meticulously went room-by-room to turn on all the lights[...]
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Closing day for Scott and Jill has finally arrived. They couldn't be more excited and the looks on their faces tell the whole story. For months[...]
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When is the last time you examined your Key Performance Indicators (KPI's) to be sure they're aligned with today's business environment? As those of[...]
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Customer satisfaction surveys are a hot topic for home builders these days. For most of our builder partners, customer satisfaction and customer[...]