One day, I sat down with a sales professional named Jenn to conduct a comprehensive review of her video shop performance. I noticed Jenn connected[...]
Insights from Bokka: Paul Gortzig
Paul Gortzig
Paul Gortzig is the Director of Sales at The Bokka Group, bringing over 30 years of experience in home building, new home sales, and sales leadership roles. At The Bokka Group, Paul specializes in helping builders improve their home buying experience through proactive communication and strategic sales processes. His expertise includes lead generation, customer experience (CX), and digital marketing strategies tailored to the home building industry. Paul has authored numerous insightful articles and guides on topics such as selling new construction homes, optimizing lead generation, and enhancing customer communication during the building process. He regularly shares his knowledge through industry publications and at major events, contributing to the continuous improvement of sales practices in the home building sector. In his role, Paul focuses on coaching and mentoring sales teams, implementing effective communication tools like Builder Signal, and ensuring that builders provide transparent and educational experiences for their customers. His commitment to excellence and his deep understanding of the industry make him a valuable asset to The Bokka Group and its clients.
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As market conditions gravitate towards a more normalized state, it's time to bring the focus back to what matters most – our customers. After all,[...]
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Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]
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For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]
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For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was the[...]
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When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]
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The new home sales world has been flipped on its head lately. COVID concerns have forced us to start selling in new ways. Changing systems and[...]
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Over 90% of home shoppers start their search online. Your website is your new storefront and your phone or computer is your primary source of[...]