Building a home is an exciting yet complex process, and clear communication is key to keeping everything on track. Homebuyers want to feel confident[...]
Insights from Bokka: Paul Gortzig
Paul Gortzig
Director of Sales
Paul Gortzig is the Director of Sales at The Bokka Group, with over 30 years of experience in home building, new home sales, and sales leadership. He helps builders improve the home buying experience through proactive communication and strategic sales processes. Paul’s expertise includes lead generation, customer experience (CX), and digital marketing strategies tailored to the home building industry. He regularly shares his knowledge through industry publications and at major events, contributing to the improvement of sales practices. Paul’s role involves coaching sales teams, implementing communication tools like Builder Signal, and ensuring builders provide transparent and educational experiences for their customers.
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One day, I sat down with a sales professional named Jenn to conduct a comprehensive review of her video shop performance. I noticed Jenn connected[...]
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As market conditions gravitate towards a more normalized state, it's time to bring the focus back to what matters most – our customers. After all,[...]
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Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]
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For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]
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For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was a voice[...]
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When we do Journey Mapping for Home Builders, we dig into data to identify the biggest challenges home buyers face when buying and building their[...]
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The new home sales world has been flipped on its head lately. COVID concerns have forced us to start selling in new ways. Changing systems and[...]