Home Builder CX

In today's digital age, every industry is experiencing a paradigm shift. The home buying process, a journey traditionally considered tedious and[...]

As market conditions gravitate towards a more normalized state, it's time to bring the focus back to what matters most – our customers. After all,[...]

A builder recently came to me with a data question that many have wrestled with at one point or another: "What should we do with a list of past[...]

Overall, the experience of buying a newly built home is unlike purchasing any other product your customers encounter. The closest thing might be[...]

For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]

A version of this article first appeared in Professional Builder Magazine Zappos has a unique approach to improving the customer experience. Not long[...]

In many ways, homebuyers can easily regress to childhood behaviors. If they don't get an answer (or the answer they want to hear), they go from one[...]

For you Kevin Costner fans (pre-Yellowstone), you're probably familiar with the story of Ray Kinsella in the movie Field of Dreams. There was the[...]