Artificial intelligence is reshaping nearly every industry, and homebuilding is no exception. While adoption is still uneven, momentum is building as[...]
Home Builder CX
Articles and customer experience resources for home builders and new home construction.
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Building a new home should be a journey filled with excitement—not regret. But our journey mapping work reveals a consistent truth: many of the[...]
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Ever feel like you’re marketing to a faceless crowd, hoping your message lands with the right homebuyer? You’re not alone. In the home building[...]
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In today’s competitive homebuilding market, delivering an exceptional customer experience (CX) is no longer optional—it’s a business imperative.
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Your homepage is your first impression and your best opportunity to draw buyers in. Today’s homebuyers start their journey online. That means your[...]
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If you’ve ever felt like you're sinking money into website traffic but still not getting leads from it, you’re not alone. Just ask any other home[...]
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The warranty phase is arguably the most important part of a new home buyer's journey. And it can get ugly when things go wrong. Most builders refer[...]
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Think back to the last construction project you completed. How many frantic calls or emails did you get from clients feeling out of the loop? How[...]