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    Improving Your Builder Culture

    Home building culture resources and articles for home builders and new home construction.

    • Selling New Construction Homes: Strategies for Success
      Articles

      Selling New Construction Homes: Strategies for Success

      Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]

      Paul Gortzig on January 09, 2023
      8 min read
    • Tips for Selling New Homes in a Cooling Market
      Articles

      Tips for Selling New Homes in a Cooling Market

      For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]

      Paul Gortzig on November 11, 2022
      13 min read
    • How to make company culture your competitive edge
      Articles

      How to make company culture your competitive edge

      Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]

      Ron Holt on February 02, 2022
      8 min read
    • What is customer journey mapping for home builders?
      Articles

      What is customer journey mapping for home builders?

      Journey mapping for home builders is a hot topic these days. In the past two years I've heard more home builders talking about customer experience[...]

      Jimmy Diffee on June 23, 2021
      7 min read
    • Customer Experience is the story your customers tell their friends
      Articles

      Customer Experience is the story your customers tell their friends

      If you're like most people in the building industry, you've heard the phrase Customer Experience used a lot lately. Whether it's to describe your[...]

      Jimmy Diffee on October 27, 2020
      1 min read
    • How to Find the Sweet Spot of Working Remotely
      Articles

      How to Find the Sweet Spot of Working Remotely

      Starting in March 2020, the world, America, and the entire workforce entered into unprecedented times. We've all felt the effects: wearing masks to[...]

      Chelsea Johnson on July 09, 2020
      7 min read
    • Buy It Now! The Home Buying Experience of the Future
      Articles

      Buy It Now! The Home Buying Experience of the Future

      Self-service is disrupting nearly every industry imaginable. It’s just a matter of time before online home buying is the new normal. If I told you to[...]

      Jimmy Diffee on June 25, 2020
      5 min read
    • LIVE Q+A: How builders lead remote teams during the COVID-19 pandemic
      Articles

      LIVE Q+A: How builders lead remote teams during the COVID-19 pandemic

      Working from home has become the new normal. For home builders in the 45 states that are still allowing construction to continue, it's a huge change[...]

      Jimmy Diffee on April 08, 2020
      2 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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