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    Improving Your Builder Culture

    Home building culture resources and articles for home builders and new home construction.

    • How Technology Improves Subcontractor Communication in Home Building
      Articles

      How Technology Improves Subcontractor Communication in Home Building

      Today the difference between a smoothly executed project and a chaotic, over-budget nightmare often comes down to one critical factor– communication.[...]

      Paul Gortzig - Director of Sales on March 24, 2025
      12 min read
    • Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients
      Articles

      Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients

      Imagine this: you've just handed over the keys to a brand-new home you've built. You expect excitement and gratitude, but instead, the homeowner is[...]

      Ron Holt - Director of Technology on March 01, 2025
      9 min read
    • Top 5 Benefits of Sharing Real-Time Notifications with Clients Using Construction Communication Software
      Articles

      Top 5 Benefits of Sharing Real-Time Notifications with Clients Using Construction Communication Software

      Building a home is an exciting yet complex process, and clear communication is key to keeping everything on track. Homebuyers want to feel confident[...]

      Paul Gortzig - Director of Sales on July 01, 2024
      5 min read
    • What's better than a Reg Card? How about a Walk-in Survey
      Articles

      What's better than a Reg Card? How about a Walk-in Survey

      What if you had a tool that identified which of your sales office visitors would become buyers? Registration cards (AKA reg. cards) have long been[...]

      Eric Lee - Director of Customer Experience on January 18, 2024
      2 min read
    • How to Improve Customer Experience Through Employee Recognition
      Articles

      How to Improve Customer Experience Through Employee Recognition

      The Power of Positive Reinforcement Creating a customer-centric culture doesn't happen overnight. It's a process that starts with a commitment by[...]

      Eric Lee - Director of Customer Experience on August 23, 2023
      6 min read
    • Selling New Construction Homes: Strategies for Success
      Articles

      Selling New Construction Homes: Strategies for Success

      Selling new construction homes in the past several years has treated us to some wonderful, warm tailwinds (gusty at times) with not enough homes to[...]

      Paul Gortzig - Director of Sales on January 09, 2023
      8 min read
    • Tips for Selling New Homes in a Cooling Market
      Articles

      Tips for Selling New Homes in a Cooling Market

      For some time, housing experts have been forecasting a cooling market. And now that COVID has turned things upside down, it seems more likely than[...]

      Paul Gortzig - Director of Sales on November 11, 2022
      13 min read
    • How to make company culture your competitive edge
      Articles

      How to make company culture your competitive edge

      Company culture is a subject that gets talked about as essential, and managers at conferences will usually nod along in agreement. In my experience,[...]

      Ron Holt - Director of Technology on February 02, 2022
      8 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    Get the guide that helps you get back to the fundamentals, and break the bad habits that lead to poor sales.

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