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    Improving Your Builder Culture

    Home building culture resources and articles for home builders and new home construction.

    • Sweating the Small Stuff to Win Referrals
      Articles

      Sweating the Small Stuff to Win Referrals

      How to Earn Referral Sales Without Asking Have you ever used the phrase “If you don’t ask, you don’t get it?" There are a lot of cases when this[...]

      Paul Gortzig - Director of Sales on February 05, 2026
      6 min read
    • From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping
      Articles

      From Frustration to Five Stars: Solving the 5 Biggest Homebuyer Pain Points with Journey Mapping

      Building a new home should be a journey filled with excitement—not regret. But our journey mapping work reveals a consistent truth: many of the[...]

      Eric Lee - Director of Customer Experience on October 06, 2025
      9 min read
    • Great Customer Experience Starts with Your Employees
      Articles

      Great Customer Experience Starts with Your Employees

      In today’s competitive homebuilding market, delivering an exceptional customer experience (CX) is no longer optional—it’s a business imperative.

      Eric Lee - Director of Customer Experience on September 10, 2025
      5 min read
    • How Technology Improves Subcontractor Communication in Home Building
      Articles

      How Technology Improves Subcontractor Communication in Home Building

      Today the difference between a smoothly executed project and a chaotic, over-budget nightmare often comes down to one critical factor– communication.[...]

      Paul Gortzig - Director of Sales on March 24, 2025
      12 min read
    • Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients
      Articles

      Effective Communication in Home Building: How to Avoid Costly Mistakes and Delight Clients

      Imagine this: you've just handed over the keys to a brand-new home you've built. You expect excitement and gratitude, but instead, the homeowner is[...]

      Ron Holt - Director of Technology on March 01, 2025
      9 min read
    • Top 5 Benefits of Sharing Real-Time Notifications with Clients Using Construction Communication Software
      Articles

      Top 5 Benefits of Sharing Real-Time Notifications with Clients Using Construction Communication Software

      Building a home is an exciting yet complex process, and clear communication is key to keeping everything on track. Homebuyers want to feel confident[...]

      Paul Gortzig - Director of Sales on July 01, 2024
      5 min read
    • What's better than a Reg Card? How about a Walk-in Survey
      Articles

      What's better than a Reg Card? How about a Walk-in Survey

      What if you had a tool that identified which of your sales office visitors would become buyers? Registration cards (AKA reg. cards) have long been[...]

      Eric Lee - Director of Customer Experience on January 18, 2024
      2 min read
    • How to Improve Customer Experience Through Employee Recognition
      Articles

      How to Improve Customer Experience Through Employee Recognition

      The Power of Positive Reinforcement Creating a customer-centric culture doesn't happen overnight. It's a process that starts with a commitment by[...]

      Eric Lee - Director of Customer Experience on August 23, 2023
      6 min read
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    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

    How to Prepare for Success in a Cooling Market: A New Home Sales Guide

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