The International Builders' Show (IBS) 2025 was the perfect stage to unveil the latest evolution in home builder communication—Builder Signal 2.0. Developed by us at Bokka, this tool for builders is designed to improve customer satisfaction and streamline buyer communication throughout the construction process.
Why Builder Signal 2.0?
Homebuilding is complex, and one of the biggest challenges for builders is finding a simple way to keep buyers informed, engaged, and satisfied throughout the construction journey. Builder Signal has already been a game-changer in this area, but with Version 2.0, we’re making it even better. With powerful new features, builders can reduce miscommunication, proactively address buyer concerns, cut down on distractions in the field, and create an experience that leads to higher Net Promoter Scores and more referrals. > Learn why NPS is the most meaningful metric for builders.
What’s New in Builder Signal 2.0?
With direct feedback from industry leaders, Builder Signal 2.0 introduces several new features designed to enhance communication, transparency, and efficiency:
In-App Messaging
Gone are the days of juggling emails, phone calls, and texts. Now, with in-app messaging, you can keep all communication in one place, ensuring every update, question, and response is documented. This makes interactions more seamless for both the builder and the homebuyer.
Video Updates
A picture may be worth a thousand words, but a video tells the full story. With Builder Signal 2.0, video updates allow builders to showcase construction progress in a way that makes buyers feel more involved—without the need for frequent site visits.
Pulse Surveys
Want to know what your buyers are thinking before concerns become problems? Pulse Surveys provide real-time feedback from homeowners so you can proactively address any issues before they escalate, ultimately leading to a better home-buying and building experience.
Help Center
We’re making it easier than ever for builders and buyers to navigate Builder Signal with a robust Help Center full of guides, FAQs, and pro tips to help users maximize the platform’s potential.
Promotional Templates
Branding matters. With pre-built marketing templates, homebuilders can stand out from competitors and deliver a polished, professional experience from start to finish.
Success Partner
With Builder Signal 2.0, you don’t have to go it alone. Every builder has access to a dedicated expert who will help their team maximize the platform’s features, ensuring they get the most out of the system.
How Builder Signal 2.0 Benefits Home Builders
For builders, the biggest win with Builder Signal 2.0 is that it reduces unnecessary interruptions while keeping homebuyers engaged. By proactively communicating and providing transparency, builders can:
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Reduce buyer anxiety with real-time construction updates
- Know with certainty your team is communicating with their buyers on a regular basis
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Improve customer satisfaction and increase referral business
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Save time by eliminating back-and-forth communication
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Boost team efficiency by streamlining messaging and updates
Experience Builder Signal 2.0 for Yourself
If you missed the unveiling at IBS 2025, don’t worry—you can still experience Builder Signal 2.0 firsthand. Schedule a personal demo to see how it can transform your customer communication and take your buyer experience to the next level.
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